Pakistan Advertising Policy (Part-II)

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Advertising services exports of Pakistan are minimal. New Advertising Policy is must for 2010s.

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Pakistan Advertising Policy (Part-II)

  1. 1. Pakistan Advertising Policy (Part-II)
  2. 2. 2015 Situation Outdoor 35% Digital 35% Electronic 20% Print 10%
  3. 3. Benefits  Growth of outdoor & digital media industries in Pakistan at par with Singapore and Hong Kong  International standard outdoor promotional means throughout the country  Development of e-paper journalism in neglected areas  Growth of digital marketing (email advertising & mobile advertising)  Jobs for advertisers, content-writers and marketing researchers  Growth in advertising services exports  More taxes for government  Effective communication for consumers
  4. 4. Outdoor Media Regulatory Authority In consultation with outdoor advertisers, Government of Pakistan must form OMRA by end of 2013 for development of outdoor media and soft image of Pakistan. Outdoor media policy must be applicable all across the country. Startup loans must be given by SMEDA and SME Bank to businesspersons and fresh graduates for erecting new sites in neglected areas.
  5. 5. Digital Media Regulatory Authority In consultation with digital media players, Government of Pakistan must form DMRA by end of 2013 for development of digital media and soft image of Pakistan. Digital media policy must be applicable all across the country. Startup loans must be given by SMEDA, SME Bank and FWBP to businesspersons and fresh graduates for email advertising and mobile advertising in neglected areas. Special allowance must be given to skilled professionals for FATA, Baluchistan and Gilgit- Baltistan.
  6. 6. 2013 Situation
  7. 7. Further Readings Pakistan Advertising Policy (Consultation Phase) http://www.slideshare.net/dailyxminutes/pakistan- advertising-policy Shaping Scientific Pakistani Advertising for Global Economy http://www.slideshare.net/dailyxminutes/paf- 25164047 Sajid Imtiaz Expert Member, CDKN Member, Pakistan Society of Criminology Member, Harvard Business Review Economic Advisor shortlisted, British High Commission in Islamabad Feedback: daily10minutespakistan@gmail.com Visual: Google

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