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Q: Does Pakistani corporate sector
use numbers for their concerns?
A: America, China and Japan are
fond of numbers. In Pakistan, we
have First Women Bank Ltd. and
First Mennonite Church of
Q: Why Vibrant Communication is
sharing its studies with
A: Vibrant Communication is
performing its CSR. Moreover,
information sharing is pre-
requisite in modern era.
Sajid Imtiaz: Member Advertising Age,
Member Harvard Business Review
Agency: Vibrant Communication
Source of Study
This study was conducted at Vibrant
Communication in Islamabad in
November 2013 to objectively
evaluate trust in numbers to be used
for marketing consultancy.