Design DNA

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Design solves human problems.

Published in: Education, Technology, Design
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Design DNA

  1. 1. DesignDNA
  2. 2. Traditional Elements • • • • • • Line Shape Color Typeface Phonetic Sense
  3. 3. Contemporary Elements • • • • • Imagery Color Palette Font & Line Melody Look & Feel
  4. 4. Imagery • • Symbolic Factual Facebook uses alphabet “F” whereas Twitter uses “Sparrow”. Both are easily recognizable. Look and feel of Sparrow is better.
  5. 5. Color • Digital Red – Green – Blue (RGB) • Printing Cyan – Yellow – Magenta – Black (CMYK) Website developers and NL editors use RGB whereas publishers and printers use CMYK.
  6. 6. Typography • • Serif Sans Serif Designers consciously use either Serif Family or SS Family. Self publishers of today can use fonts for heading and text.
  7. 7. Sound • • Silky Shrill Sony enjoys silky phonetic whereas Pepsi enjoys shrill sound.
  8. 8. Principles of Design • • • • Movement Balance Emphasis Unity
  9. 9. Discussion Q: Should design solve human problem? A: Definitely. Q: Should ad agencies offer design manual to international customers or brands? A: Design booklet is must and used by ad agencies worldwide. Q: Should target segments be part of design book? A: Creatives clearly define segments e.g. business or general public. Q: Should design book use APA 6.0 style? A: Not necessarily.
  10. 10. Credits Writer: Sajid Imtiaz Visuals: Google Agency: Vibrant Communication Feedback: sajedimtiaz@hotmail.com Audience: Pakistan

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