Principles of Design
Q: Should design solve human
Q: Should ad agencies offer design
manual to international customers
A: Design booklet is must and used by
ad agencies worldwide.
Q: Should target segments be part of
A: Creatives clearly define segments
e.g. business or general public.
Q: Should design book use APA 6.0
A: Not necessarily.
Writer: Sajid Imtiaz
Agency: Vibrant Communication