Euro cloud mobile first - the diginomica story so far

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Our story so far and the rationale behind a mobile first design ethos

Our story so far and the rationale behind a mobile first design ethos

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  • 1. Reimagining Tech Media in a Mobile First World Den Howlett, co-founder
  • 2. Who needs more media?
  • 3. Our founding principles
  • 4. Our founding principles
  • 5. Our founding principles
  • 6. We didn’t have a choice
  • 7. We didn’t have a choice
  • 8. Reality UK US ES DE? AUS?
  • 9. Timeline - late Oct 2012
  • 10. Design principles ❖ No adverts! ❖ No unsupported 3rd party JS! ❖ Standard components wherever possible! ❖ Commercial, SUPPORTED plug-ins! ❖ Responsive framework that could be hacked! ❖ Minimal PHP/CSS coding to ensure ease of upgrade! ❖ Performant on all mobile platforms! ❖ Scalable
  • 11. Timeline - early Nov 2012
  • 12. Timeline - late Nov 2012
  • 13. Timeline - late Nov 2012
  • 14. Timeline - Feb 4th 2013
  • 15. Timeline - Feb>March 2013
  • 16. Timeline - Apr>May 8th 2013
  • 17. Tech used
  • 18. Traffic
  • 19. Was mobile 1st the right decision?
  • 20. Challenges Streamline Performance Analytics Redundancy Efficiency
  • 21. What’s next?
  • 22. Image credits ❖ http://www.gapingvoid.com! ❖ http://www.vorsight.com! ❖ http://sixrevisions.com/user-interface/website-wireframing/! ❖ http://softestsolutions.co.uk/?page_id=56 ! ❖ © sergei_fish13 - fotolia.com! ❖ © olly - fotolia.com! ❖ © Artur Marciniec - fotolia.com! ❖ © bahrialtay - ! ❖ © Ben Chams - fotolia.com! ❖ http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-refactor-code-12/