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Reimagining Tech Media in a Mobile First World

Den Howlett, co-founder
Who needs more media?
Our founding principles
Our founding principles
Our founding principles
We didn’t have a choice
We didn’t have a choice
Reality

UK

US

ES

DE?

AUS?
Timeline - late Oct 2012
Design principles
❖

No adverts!

❖

No unsupported 3rd party JS!

❖

Standard components wherever possible!

❖

Commercia...
Timeline - early Nov 2012
Timeline - late Nov 2012
Timeline - late Nov 2012
Timeline - Feb 4th 2013
Timeline - Feb>March 2013
Timeline - Apr>May 8th 2013
Tech used
Traffic
Was mobile 1st the right decision?
Challenges
Streamline
Performance
Analytics
Redundancy
Efficiency
What’s next?
Image credits
❖

http://www.gapingvoid.com!

❖

http://www.vorsight.com!

❖

http://sixrevisions.com/user-interface/websit...
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Euro cloud mobile first - the diginomica story so far

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Our story so far and the rationale behind a mobile first design ethos

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Transcript of "Euro cloud mobile first - the diginomica story so far"

  1. 1. Reimagining Tech Media in a Mobile First World Den Howlett, co-founder
  2. 2. Who needs more media?
  3. 3. Our founding principles
  4. 4. Our founding principles
  5. 5. Our founding principles
  6. 6. We didn’t have a choice
  7. 7. We didn’t have a choice
  8. 8. Reality UK US ES DE? AUS?
  9. 9. Timeline - late Oct 2012
  10. 10. Design principles ❖ No adverts! ❖ No unsupported 3rd party JS! ❖ Standard components wherever possible! ❖ Commercial, SUPPORTED plug-ins! ❖ Responsive framework that could be hacked! ❖ Minimal PHP/CSS coding to ensure ease of upgrade! ❖ Performant on all mobile platforms! ❖ Scalable
  11. 11. Timeline - early Nov 2012
  12. 12. Timeline - late Nov 2012
  13. 13. Timeline - late Nov 2012
  14. 14. Timeline - Feb 4th 2013
  15. 15. Timeline - Feb>March 2013
  16. 16. Timeline - Apr>May 8th 2013
  17. 17. Tech used
  18. 18. Traffic
  19. 19. Was mobile 1st the right decision?
  20. 20. Challenges Streamline Performance Analytics Redundancy Efficiency
  21. 21. What’s next?
  22. 22. Image credits ❖ http://www.gapingvoid.com! ❖ http://www.vorsight.com! ❖ http://sixrevisions.com/user-interface/website-wireframing/! ❖ http://softestsolutions.co.uk/?page_id=56 ! ❖ © sergei_fish13 - fotolia.com! ❖ © olly - fotolia.com! ❖ © Artur Marciniec - fotolia.com! ❖ © bahrialtay - ! ❖ © Ben Chams - fotolia.com! ❖ http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-refactor-code-12/
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