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Nordic Investor Relations Conference: IR and Social Media


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  • 1. Social Media and Investor Relations in the United States
    Dave Hogan, APR, CFP
    Nordic Investor Relations Conference
    June 17, 2010
    Stockholm, Sweden
  • 2. About me
    Director of investor relations and corporate communications, First Financial Bankshares, Inc. (Nasdaq: FFIN)
    Served as IR officer for three public companies
    Teach public relations at a Texas university
    Member: NIRI and PRSA
    Presented research on IR and social media at International Association of Online Communicators, Fall 2009.
    Twitter: @dahogan
  • 3. Current status of social media adoption for IR purposes in USA
    IR lags behind other corporate departments in using social media
    U.S. Securities and Exchange Commission (SEC) has watched from the sidelines
    Many CEOs, CFOs and other corporate executives still living in pre-social media world
  • 4. What’s not working?
  • 5. How are U.S. companies using social media for IR purposes?
  • 6. Twitter is leading IR social media tool
    More than a third of U.S. public companies use Twitter for IR
    Most use it to announce previously disclosed news, such as earnings announcements, other corporate press releases.
    Fewer use Twitter for value-added discussion or to engage audience in two-way conversation
  • 7.
  • 8.
  • 9. Reminder: Cisco Conference Call for Q3 Fiscal Year 2010 Financial Results | Weds, May 12, 1:30PM PT | 5:53 PM May 7th via TweetDeck
    Cisco's Q3'10 global highlights in French ( & German ( Spanish coming soon! (RT @MarcMuz) 4:22 PM May 11th via TweetDeck
    Cisco CEO John Chambers in Q3 FY10 #earnings release: "probably the strongest quarter in our history." | 3:51 PM May 12th via TweetDeck
    #CFO Video: Cisco reports Q3 FY2010 financial results | #earnings 3:29 PM May 12th via TweetDeck
  • 10. You Tube for IR
    Tell your story verbally with video
    Good for earnings announcements, major news
    Answer expected questions
    Cost effective
  • 11. Company channel on You Tube
  • 12. Blogs
    Blogs provide maximum flexibility for telling your story in words, photos, video and podcasts.
    Blogs can add value, depth to conversation
    Blogs are the most time-consuming social media tool for IR staff
    One blog often covers IR and corporate communications
  • 13. Dell’s blog dedicated to IR
  • 14. “If you have questions or suggested discussion points for next week’s call, please post them here or email them to me at We will use your feedback to address the most popular topics on the conference call.”
  • 15. More social media tools
    Seeking Alpha
  • 16.
    • Post PowerPoint presentations, PDFs, Word documents and videos on
    • 17. Slideshare allows you to greatly expand the number of views of your IR PowerPoint presentations
    • 18. Slideshare makes it easy for bloggers to embed your slides into their sites
    • 19. Could your IR presentation go viral????
  • 20.
  • 21.
    • Monitor discussion about your company and stock from Twitter on StockTwits
    • 22. Monitor Twitter discussion about peer group
    • 23. Set up StockTwits Desktop for continuous monitoring of multiple stocks or subscribe to StockTwits TV.
  • 24.
    • View company profiles
    • 25. Research institutional investors
    • 26. Search by company or city
    • 27. Engage in group discussions
  • Sample Linkedin search: Dallas, Texas, USA, “investment management” companies
  • 28.
  • 29.
  • 30. collects best research articles from investment newsletters, blogs and other sources; widely read by analysts, institutional investors, retail investors
    Seeking Alpha is searchable by stock ticker symbol, allowing IR officers to monitor commentary on their company and peer group
    Seeking Alpha provides conference call transcripts from 1,500 U.S. companies
  • 31. Seeking Alpha
  • 32. Social media action steps for investor relations officers
    Begin systematic monitoring now
    Create a social media policy for employees
    Coordinate closely with Corporate Communications, Technology departments
    Open personal Twitter, Facebook accounts and get familiar with how they work
    Start reading blogs and sites such as Seeking Alpha, StockTwits and Wikinvest
  • 33. Social media action steps for investor relations officers
    Add sharing features to your IR website to allow readers to share content to Twitter, Facebook, Delicious, blogs
    Leverage existing presentations, videos using Slideshare and YouTube
    Start with Twitter for IR purposes
    Consider a blog and/or Facebook only if sufficiently staffed in IR department
  • 34. Social media best practices for investor relations
    Only disclose material information on social media that has already been disclosed through traditional channels
    Use Twitter and other social media to announce news releases, IR conference appearances, webcasts, other news
    Monitor social media to watch for rumors, false information that could impact stock prices
  • 35. North American resources
    Q4 blog:
    IR Web Report:
    Brian Solis blog:
    IR Café blog: Musings blog:
  • 36. For more information
    Dave HoganAbilene, Texas, USAdhogan@ffin.com325-660-5249Twitter: @dahoganLinkedin: