• Like
  • Save
LinkedIn for CPAs
Upcoming SlideShare
Loading in...5

LinkedIn for CPAs



Presentation about LinkedIn to the employees of Davis Kinard & Co., an accounting firm in Abilene, Texas. Presentation delivered June 17, 2011, by Dave Hogan, APR.

Presentation about LinkedIn to the employees of Davis Kinard & Co., an accounting firm in Abilene, Texas. Presentation delivered June 17, 2011, by Dave Hogan, APR.



Total Views
Views on SlideShare
Embed Views



1 Embed 1

http://www.linkedin.com 1



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    LinkedIn for CPAs LinkedIn for CPAs Presentation Transcript

    • For CPAs
      • By Dave Hogan, APR, CFP
      • For Davis Kinard & Co. Pc
      • Abilene, Texas
      • June 17, 2011
    • Today’s objectives
      • Better understanding of LinkedIn’s role as a professional social media network
      • How LinkedIn can benefit you and the firm
      • Four special tips for making your LinkedIn page stand out and reflect a highly polished image
    • Communicating used to be easier
    • Growth of social media LinkedIn is part of a worldwide phenomenon; social media was an unknown concept just a decade ago
      • and both launched in 2003
      • began in 2004
      • introduced in 2005
      • launched in 2006
    • LinkedIn’s rapid growth
      • More than 100 million members in more than 200 countries
      • Executives from all of the Fortune 500 companies found on LinkedIn
      • More than 1 million company pages
    • LinkedIn’s successful IPO NYSE – May 2011
    • If LinkedIn is so successful …
      • Then how come nobody knows the CEO’s name?
      • Why hasn’t anyone made a movie about it yet?
      • How come Lady Gaga doesn’t have a page?
      • Why haven’t members of Congress shared racy photos on LinkedIn?
    • LinkedIn is a different kind of social network
      • LinkedIn is for business associates and clients, whereas Facebook is primarily for friends and family
      • The tone of LinkedIn is more professional
      • LinkedIn has high acceptance and credibility
    • Benefits
      • Establish your professional ID or personal brand
      • Network with clients, other professionals
      • Build the firm’s reputation and raise its visibility
    • Getting started with LinkedIn
    • Your photo
      • Your photo helps people find you
      • Keep it professional (this isn’t Facebook)
    • Tip # 1: Schedule a photo day at the office
      • Schedule a professional photographer to set up a studio at the firm and shoot everyone’s photo on the same day
      • Ensures consistent quality and uniform style for all employees’ LinkedIn photos
      • Use photos elsewhere – Website, e-newsletter and for media publicity
    • Your headline
      • Use headline to build your personal brand
      • Don’t just list your job title
      • Think strategically and be specific
    • Employment, education
      • Adding current and past employment and education will help you expand your connections and help people find you more easily
    • Websites, blogs and social media links
      • Add links to company or personal websites, blogs and social media services such as Twitter
    • Tip # 2: Personalize your website addresses
      • LinkedIn assigns generic names to websites, such as “company website.”
      • Edit website names to be more specific, such as “Davis Kinard & Co. website.
    • Public profile
      • Promote your LinkedIn presence by adding the public profile link to your email signature, business cards and promotional materials.
    • Tip # 3: Change your public profile hyperlink
      • LinkedIn issues a long URL address that is difficult to use and remember
      • Personalize your public profile in the “Edit Profile” screen and create a new, shorter address that includes your name
    • Your Summary section
      • Summary section is where you can highlight your special skills and interests. Be strategic!
      • The summary can be in narrative (paragraphs) or outline (bullet points) format
      • Proofread carefully to maintain credibility, quality
    • Start connecting!
      • Your “friends” or “followers” on LinkedIn are called “connections.”
      • Proactively search for new connections and continue to grow your list
      • Connect with co-workers, former co-workers, friends in the industry, clients and prospects, other professionals in town, experts in your field, college classmates.
    • Levels of connections
    • Going to the next level with LinkedIn
    • Status updates
      • Include status updates when you attend a conference, participate in a “lunch and learn” CPE event, write a published article, give a speech, win an award, etc.
      • Also use status updates to link to interesting articles you have read elsewhere.
    • Tip # 4: Update your status frequently
      • Update your status often, at least monthly, to keep your profile fresh
      • Your “connections” on LinkedIn receive a message every time you update your status, so this keeps you top of mind with them
    • Using LinkedIn Groups
      • Joining Groups establishes your professional identity and credentials
      • Joining Groups expands your networking possibilities
      • Joining Groups lets you participate in industry discussions
    • Example of Group discussion
    • Example of Group discussion
    • Types of Groups
      • Professional organizations: AICPA, state CPA societies, practice groups, etc.
      • University alumni and business school associations
      • Past employers alumni groups
      • Personal interests: Golf, sports, travel
    • Nearly 1,500 accounting Groups on LinkedIn
    • Blog and Twitter links
      • Include recent blog posts or tweets on your LinkedIn public profile
    • Links to presentations
      • Include links to your PowerPoint presentations or PDFs on your LinkedIn public profile using Slideshare.net or Google Presentations.
    • Other applications
      • Reading lists
      • Answers
      • Events
      • Collaboration
    • For more information
      • Visit the LinkedIn learning center: http://learn.linkedin.com/
    • For more information
      • Visit LinkedIn’s channel on YouTube: http://www.youtube.com/user/LinkedIn?blend=1&ob=5
    • For more information
      • Join SocialCPAs on LinkedIn:
    • About the speaker
      • E-mail: [email_address]
      • Linkedin: http://www.linkedin.com/in/dahogan76
      • Twitter: http://www.twitter.com/dahogan
      • Slideshare: http://www.slideshare.net/dahogan