The document discusses using Facebook and social media to communicate the Kiwanis story. It outlines how social media like Facebook are rising while traditional media declines. The presentation focuses on how Kiwanis clubs can create a Facebook page to build community, promote events, share photos and videos, and tell the Kiwanis story to wider audiences. It provides tips for clubs to start a Facebook page and keep it updated regularly.

1. Communicating Kiwanis:
Using Facebook and Social Media
By Dave Hogan, APR
Texas-Oklahoma Kiwanis District 10 Convention
Abilene, Texas
August 6, 2010

2. Our agenda today
Discuss communication trends and the rise of social media
Focus on one of social media’s starring attractions --
Facebook
Identify the best tools for communicating the Kiwanis
story

3. Technology and communications
on the move
Do you remember?

4. Technology and communications
on the move
Do you remember?
Slide carousels

5. Technology and communications
on the move
Do you remember?
Slide carousels
Reel-to-reel projectors

6. Technology and communications
on the move
Do you remember?
Slide carousels
Reel-to-reel projectors
Transistor radios

7. Technology and communications
on the move
Do you remember?
Slide carousels
Reel-to-reel projectors
Transistor radios
Eight-track players

8. Technology and communications
on the move
Do you remember?
Slide carousels
Reel-to-reel projectors
Transistor radios
Eight-track players
Heathkits and Channel Master

9. Technology and communications
on the move
Do you remember?
Slide carousels
Reel-to-reel projectors
Transistor radios
Eight-track players
Heathkits and Channel Master
A$ernoon newspapers

10. Technology and communications
on the move
Do you remember?
Slide carousels
Reel-to-reel projectors
Transistor radios
Eight-track players
Heathkits and Channel Master
A$ernoon newspapers
CB radios

11. Yesterday’s hot technology and
communication tools
Will our grandchildren
remember these?

12. Yesterday’s hot technology and
communication tools
Will our grandchildren
remember these?
Cassette tapes

13. Yesterday’s hot technology and
communication tools
Will our grandchildren
remember these?
Cassette tapes
VHS tapes

14. Yesterday’s hot technology and
communication tools
Will our grandchildren
remember these?
Cassette tapes
VHS tapes
Sony Walkmans and boom boxes

15. Yesterday’s hot technology and
communication tools
Will our grandchildren
remember these?
Cassette tapes
VHS tapes
Sony Walkmans and boom boxes
Phone booths

16. Yesterday’s hot technology and
communication tools
Will our grandchildren
remember these?
Cassette tapes
VHS tapes
Sony Walkmans and boom boxes
Phone booths
Tube TVs

17. Yesterday’s hot technology and
communication tools
Will our grandchildren
remember these?
Cassette tapes
VHS tapes
Sony Walkmans and boom boxes
Phone booths
Tube TVs
Stores that rent movies

18. Yesterday’s hot technology and
communication tools
Will our grandchildren
remember these?
Cassette tapes
VHS tapes
Sony Walkmans and boom boxes
Phone booths
Tube TVs
Stores that rent movies
Landline (wired) phones

19. Changes in how we communicate

20. Changes in how we communicate
Traditional mass media --
newspapers, TV, magazines -- are
in decline

21. Changes in how we communicate
Traditional mass media --
newspapers, TV, magazines -- are
in decline
Newspaper circulation declined
25% in past decade and total
newsroom employees shrank by
27% (source: Pew Center)

22. Changes in how we communicate
Traditional mass media --
newspapers, TV, magazines -- are
in decline
Newspaper circulation declined
25% in past decade and total
newsroom employees shrank by
27% (source: Pew Center)
But, newspapers aren’t dead;
More than 100 mi)ion Americans
read newspapers

23. Websites and social media
are on the rise

24. Websites and social media
are on the rise
Average computer user spends
more than twice as much time on
social networking than on e-mail
or games (source: Nielsen Co.)

25. Websites and social media
are on the rise
Average computer user spends
more than twice as much time on
social networking than on e-mail
or games (source: Nielsen Co.)
24 hours of new video is uploaded
to YouTube every minute

26. Websites and social media
are on the rise
Average computer user spends
more than twice as much time on
social networking than on e-mail
or games (source: Nielsen Co.)
24 hours of new video is uploaded
to YouTube every minute
Twitter gets more than 300,000
new users every day

27. Websites and social media
are on the rise
Average computer user spends
more than twice as much time on
social networking than on e-mail
or games (source: Nielsen Co.)
24 hours of new video is uploaded
to YouTube every minute
Twitter gets more than 300,000
new users every day
Facebook recently crossed the 500
mi)ion customer mark

28. Social Media Revolution 2 (Refresh)

29. Do you Facebook?
How many “*iends” do you have on Facebook?

30. The amazing success of Facebook

31. The amazing success of Facebook
Started in 2004 by Mark
Zuckerberg while a student at
Harvard (dropped out)

32. The amazing success of Facebook
Started in 2004 by Mark
Zuckerberg while a student at
Harvard (dropped out)
Facebook now has more than 500
mi)ion users and annual estimated
revenue of $1 bi)ion

33. The amazing success of Facebook
Started in 2004 by Mark
Zuckerberg while a student at
Harvard (dropped out)
Facebook now has more than 500
mi)ion users and annual estimated
revenue of $1 bi)ion
Texas is second only to California in
number of U.S. Facebook users at 9
mi)ion

34. The amazing success of Facebook
Started in 2004 by Mark
Zuckerberg while a student at
Harvard (dropped out)
Facebook now has more than 500
mi)ion users and annual estimated
revenue of $1 bi)ion
Texas is second only to California in
number of U.S. Facebook users at 9
mi)ion
Zuckerberg, 26, is world’s youngest
bi)ionaire

35. What can you do on Facebook?

36. What can you do on Facebook?
Te) your *iends what you’re
doing or what’s on your mind

37. What can you do on Facebook?
Te) your *iends what you’re
doing or what’s on your mind
Re-connect with people you’ve
known throughout your lifetime
and throughout the world

38. What can you do on Facebook?
Te) your *iends what you’re
doing or what’s on your mind
Re-connect with people you’ve
known throughout your lifetime
and throughout the world
Keep updated on the adventures
and thoughts of your *iends

39. What can you do on Facebook?
Te) your *iends what you’re
doing or what’s on your mind
Re-connect with people you’ve
known throughout your lifetime
and throughout the world
Keep updated on the adventures
and thoughts of your *iends
Comment on your *iends’ status

40. What can you do on Facebook?
Te) your *iends what you’re
doing or what’s on your mind
Re-connect with people you’ve
known throughout your lifetime
and throughout the world
Keep updated on the adventures
and thoughts of your *iends
Comment on your *iends’ status
Share photos or videos

41. Not just for youth anymore
Fastest-growing group on Facebook: Ages 55+
More than half of a) Facebook users are 25 or older
56 mi)ion Facebook users are 45 or over

42. Friends from all over

43. Sharing photos and videos

44. Facebook provides many of the benefits of a club or
organizational newsletter, but with 24/7 access
worldwide and multimedia features such as videos and
podcasts
Facebook is easier to setup and manage than a website or
blog
Facebook is the modern-day, online scrapbook to share
with *iends, club members and associates

45. Using Facebook
to tell the Kiwanis story

46. Using Facebook
to tell the Kiwanis story
Build community and
strengthen sense of belonging
among club members through
a shared website and photos
Kiwanis Club of Nashvi)e, Tenn.

47. Using Facebook
to tell the Kiwanis story
Promote and celebrate
special events and fund-
raisers

48. Using Facebook
to tell the Kiwanis story
Announce club meetings
and encourage better
attendance

49. Using Facebook
to tell the Kiwanis story
Promote causes that
support the Kiwanis
mission
(Source: Kiwanis International Facebook
page)

50. Starting a Kiwanis Club Facebook
site
Go to www.facebook.com and create a Facebook page (an “official page” on
Facebook offers better flexibility for your club than a “Group” or individual
account).

51. Starting a Kiwanis Club Facebook
site

52. Starting a Kiwanis Club Facebook
site
Assign an editor to be in charge, just like with a club newsletter or website

53. Starting a Kiwanis Club Facebook
site
Assign an editor to be in charge, just like with a club newsletter or website
Promote the Facebook page at club meetings, in the newsletter or website,
and at a) events; encourage every member to sign up

54. Starting a Kiwanis Club Facebook
site
Assign an editor to be in charge, just like with a club newsletter or website
Promote the Facebook page at club meetings, in the newsletter or website,
and at a) events; encourage every member to sign up
Keep it *esh; post new material at least once a week

55. Starting a Kiwanis Club Facebook
site
Assign an editor to be in charge, just like with a club newsletter or website
Promote the Facebook page at club meetings, in the newsletter or website,
and at a) events; encourage every member to sign up
Keep it *esh; post new material at least once a week
Take photos at a) events and post on Facebook *equently

56. Starting a Kiwanis Club Facebook
site
Assign an editor to be in charge, just like with a club newsletter or website
Promote the Facebook page at club meetings, in the newsletter or website,
and at a) events; encourage every member to sign up
Keep it *esh; post new material at least once a week
Take photos at a) events and post on Facebook *equently
Offer helpful links and resources to club members

57. Starting a Kiwanis Club Facebook
site
Assign an editor to be in charge, just like with a club newsletter or website
Promote the Facebook page at club meetings, in the newsletter or website,
and at a) events; encourage every member to sign up
Keep it *esh; post new material at least once a week
Take photos at a) events and post on Facebook *equently
Offer helpful links and resources to club members
Don’t be too serious; make the site fun to use

58. Starting a Kiwanis Club Facebook
site: Helpful resources
Facebook’s website is fu) of tutorials and case studies: http://
www.facebook.com/facebook
Everything you need to know about building a successful Facebook page:
http://www.facebook.com/FacebookPages
Facebook’s blog: http://blog.facebook.com/
Great outside resource on a) types of social media: http://mashable.com/

59. Blending the old and the new
Traditional communication tools and strategies sti) work
Social media is great, but don’t overlook the value of “old
media” tools such as media relations and news releases
Networking, special events, public speaking remain
powerful communication tools

60. Speaker’s contact information
Dave Hogan, APR
Public relations instructor
Abilene Christian University
E-mail:
dahogan@yahoo.com
dave.hogan@acu.edu
Linkedin:
http://www.linkedin.com/in/dahogan76
Phone:
325-674-2045 (ACU)