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Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
Kiwanis facebook-aug 2010
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Kiwanis facebook-aug 2010

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Presentation on using Facebook at the Kiwanis Texas-Oklahoma District Convention on Aug. 6, 2010, in Abilene, Texas.

Presentation on using Facebook at the Kiwanis Texas-Oklahoma District Convention on Aug. 6, 2010, in Abilene, Texas.

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  • Transcript

    • 1. Communicating Kiwanis: Using Facebook and Social Media By Dave Hogan, APR Texas-Oklahoma Kiwanis District 10 Convention Abilene, Texas August 6, 2010
    • 2. Our agenda today Discuss communication trends and the rise of social media Focus on one of social media’s starring attractions -- Facebook Identify the best tools for communicating the Kiwanis story
    • 3. Technology and communications on the move Do you remember?
    • 4. Technology and communications on the move Do you remember? Slide carousels
    • 5. Technology and communications on the move Do you remember? Slide carousels Reel-to-reel projectors
    • 6. Technology and communications on the move Do you remember? Slide carousels Reel-to-reel projectors Transistor radios
    • 7. Technology and communications on the move Do you remember? Slide carousels Reel-to-reel projectors Transistor radios Eight-track players
    • 8. Technology and communications on the move Do you remember? Slide carousels Reel-to-reel projectors Transistor radios Eight-track players Heathkits and Channel Master
    • 9. Technology and communications on the move Do you remember? Slide carousels Reel-to-reel projectors Transistor radios Eight-track players Heathkits and Channel Master A$ernoon newspapers
    • 10. Technology and communications on the move Do you remember? Slide carousels Reel-to-reel projectors Transistor radios Eight-track players Heathkits and Channel Master A$ernoon newspapers CB radios
    • 11. Yesterday’s hot technology and communication tools Will our grandchildren remember these?
    • 12. Yesterday’s hot technology and communication tools Will our grandchildren remember these? Cassette tapes
    • 13. Yesterday’s hot technology and communication tools Will our grandchildren remember these? Cassette tapes VHS tapes
    • 14. Yesterday’s hot technology and communication tools Will our grandchildren remember these? Cassette tapes VHS tapes Sony Walkmans and boom boxes
    • 15. Yesterday’s hot technology and communication tools Will our grandchildren remember these? Cassette tapes VHS tapes Sony Walkmans and boom boxes Phone booths
    • 16. Yesterday’s hot technology and communication tools Will our grandchildren remember these? Cassette tapes VHS tapes Sony Walkmans and boom boxes Phone booths Tube TVs
    • 17. Yesterday’s hot technology and communication tools Will our grandchildren remember these? Cassette tapes VHS tapes Sony Walkmans and boom boxes Phone booths Tube TVs Stores that rent movies
    • 18. Yesterday’s hot technology and communication tools Will our grandchildren remember these? Cassette tapes VHS tapes Sony Walkmans and boom boxes Phone booths Tube TVs Stores that rent movies Landline (wired) phones
    • 19. Changes in how we communicate
    • 20. Changes in how we communicate Traditional mass media -- newspapers, TV, magazines -- are in decline
    • 21. Changes in how we communicate Traditional mass media -- newspapers, TV, magazines -- are in decline Newspaper circulation declined 25% in past decade and total newsroom employees shrank by 27% (source: Pew Center)
    • 22. Changes in how we communicate Traditional mass media -- newspapers, TV, magazines -- are in decline Newspaper circulation declined 25% in past decade and total newsroom employees shrank by 27% (source: Pew Center) But, newspapers aren’t dead; More than 100 mi)ion Americans read newspapers
    • 23. Websites and social media are on the rise
    • 24. Websites and social media are on the rise Average computer user spends more than twice as much time on social networking than on e-mail or games (source: Nielsen Co.)
    • 25. Websites and social media are on the rise Average computer user spends more than twice as much time on social networking than on e-mail or games (source: Nielsen Co.) 24 hours of new video is uploaded to YouTube every minute
    • 26. Websites and social media are on the rise Average computer user spends more than twice as much time on social networking than on e-mail or games (source: Nielsen Co.) 24 hours of new video is uploaded to YouTube every minute Twitter gets more than 300,000 new users every day
    • 27. Websites and social media are on the rise Average computer user spends more than twice as much time on social networking than on e-mail or games (source: Nielsen Co.) 24 hours of new video is uploaded to YouTube every minute Twitter gets more than 300,000 new users every day Facebook recently crossed the 500 mi)ion customer mark
    • 28. Social Media Revolution 2 (Refresh)
    • 29. Do you Facebook? How many “*iends” do you have on Facebook?
    • 30. The amazing success of Facebook
    • 31. The amazing success of Facebook Started in 2004 by Mark Zuckerberg while a student at Harvard (dropped out)
    • 32. The amazing success of Facebook Started in 2004 by Mark Zuckerberg while a student at Harvard (dropped out) Facebook now has more than 500 mi)ion users and annual estimated revenue of $1 bi)ion
    • 33. The amazing success of Facebook Started in 2004 by Mark Zuckerberg while a student at Harvard (dropped out) Facebook now has more than 500 mi)ion users and annual estimated revenue of $1 bi)ion Texas is second only to California in number of U.S. Facebook users at 9 mi)ion
    • 34. The amazing success of Facebook Started in 2004 by Mark Zuckerberg while a student at Harvard (dropped out) Facebook now has more than 500 mi)ion users and annual estimated revenue of $1 bi)ion Texas is second only to California in number of U.S. Facebook users at 9 mi)ion Zuckerberg, 26, is world’s youngest bi)ionaire
    • 35. What can you do on Facebook?
    • 36. What can you do on Facebook? Te) your *iends what you’re doing or what’s on your mind
    • 37. What can you do on Facebook? Te) your *iends what you’re doing or what’s on your mind Re-connect with people you’ve known throughout your lifetime and throughout the world
    • 38. What can you do on Facebook? Te) your *iends what you’re doing or what’s on your mind Re-connect with people you’ve known throughout your lifetime and throughout the world Keep updated on the adventures and thoughts of your *iends
    • 39. What can you do on Facebook? Te) your *iends what you’re doing or what’s on your mind Re-connect with people you’ve known throughout your lifetime and throughout the world Keep updated on the adventures and thoughts of your *iends Comment on your *iends’ status
    • 40. What can you do on Facebook? Te) your *iends what you’re doing or what’s on your mind Re-connect with people you’ve known throughout your lifetime and throughout the world Keep updated on the adventures and thoughts of your *iends Comment on your *iends’ status Share photos or videos
    • 41. Not just for youth anymore Fastest-growing group on Facebook: Ages 55+ More than half of a) Facebook users are 25 or older 56 mi)ion Facebook users are 45 or over
    • 42. Friends from all over
    • 43. Sharing photos and videos
    • 44. Facebook provides many of the benefits of a club or organizational newsletter, but with 24/7 access worldwide and multimedia features such as videos and podcasts Facebook is easier to setup and manage than a website or blog Facebook is the modern-day, online scrapbook to share with *iends, club members and associates
    • 45. Using Facebook to tell the Kiwanis story
    • 46. Using Facebook to tell the Kiwanis story Build community and strengthen sense of belonging among club members through a shared website and photos Kiwanis Club of Nashvi)e, Tenn.
    • 47. Using Facebook to tell the Kiwanis story Promote and celebrate special events and fund- raisers
    • 48. Using Facebook to tell the Kiwanis story Announce club meetings and encourage better attendance
    • 49. Using Facebook to tell the Kiwanis story Promote causes that support the Kiwanis mission (Source: Kiwanis International Facebook page)
    • 50. Starting a Kiwanis Club Facebook site Go to www.facebook.com and create a Facebook page (an “official page” on Facebook offers better flexibility for your club than a “Group” or individual account).
    • 51. Starting a Kiwanis Club Facebook site
    • 52. Starting a Kiwanis Club Facebook site Assign an editor to be in charge, just like with a club newsletter or website
    • 53. Starting a Kiwanis Club Facebook site Assign an editor to be in charge, just like with a club newsletter or website Promote the Facebook page at club meetings, in the newsletter or website, and at a) events; encourage every member to sign up
    • 54. Starting a Kiwanis Club Facebook site Assign an editor to be in charge, just like with a club newsletter or website Promote the Facebook page at club meetings, in the newsletter or website, and at a) events; encourage every member to sign up Keep it *esh; post new material at least once a week
    • 55. Starting a Kiwanis Club Facebook site Assign an editor to be in charge, just like with a club newsletter or website Promote the Facebook page at club meetings, in the newsletter or website, and at a) events; encourage every member to sign up Keep it *esh; post new material at least once a week Take photos at a) events and post on Facebook *equently
    • 56. Starting a Kiwanis Club Facebook site Assign an editor to be in charge, just like with a club newsletter or website Promote the Facebook page at club meetings, in the newsletter or website, and at a) events; encourage every member to sign up Keep it *esh; post new material at least once a week Take photos at a) events and post on Facebook *equently Offer helpful links and resources to club members
    • 57. Starting a Kiwanis Club Facebook site Assign an editor to be in charge, just like with a club newsletter or website Promote the Facebook page at club meetings, in the newsletter or website, and at a) events; encourage every member to sign up Keep it *esh; post new material at least once a week Take photos at a) events and post on Facebook *equently Offer helpful links and resources to club members Don’t be too serious; make the site fun to use
    • 58. Starting a Kiwanis Club Facebook site: Helpful resources Facebook’s website is fu) of tutorials and case studies: http:// www.facebook.com/facebook Everything you need to know about building a successful Facebook page: http://www.facebook.com/FacebookPages Facebook’s blog: http://blog.facebook.com/ Great outside resource on a) types of social media: http://mashable.com/
    • 59. Blending the old and the new Traditional communication tools and strategies sti) work Social media is great, but don’t overlook the value of “old media” tools such as media relations and news releases Networking, special events, public speaking remain powerful communication tools
    • 60. Speaker’s contact information Dave Hogan, APR Public relations instructor Abilene Christian University E-mail: dahogan@yahoo.com dave.hogan@acu.edu Linkedin: http://www.linkedin.com/in/dahogan76 Phone: 325-674-2045 (ACU)

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