Location based shopping
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Location based shopping

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How Shopkick, Groupon and Facebook are playing in the location based shopping game

How Shopkick, Groupon and Facebook are playing in the location based shopping game

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Location based shopping Presentation Transcript

  • 1. Location based shopping - Shopkick, Groupon, Facebook, and others
    Christian Dahlen
    Jan 2011
    www.linkedin.com/pub/christian-dahlen/1/447/4b3
  • 2. Content of this document
    Key challenges for bricks and mortar retailers
    Key players
    Shopping conversion value proposition
    Shopkick
    Value proposition and monetization
    Key partnerships
    Loyalty programs – Example: payback.de
  • 3. KEY CHALLENGES FOR BRICKS AND MORTAR RETAILERS
    1. Get more customers into the store
    2. Convert to buy
    3. Upsell/ cross sell
    4. Keep loyal
    Conversion rates
    • Online 0.5 – 3%
    • 4. Offline fashion 20%
    • 5. Electronics 40-60%
    • 6. Groceries 90-95%
  • KEY PLAYERS IN LOCATION BASED SHOPPING
  • 7. SHOPPER PURCHASING CYCLE
    50%-70% increase in foot traffic at Sports Authority
    How much traffic did Groupon drive into the GAP stores?
  • 8. SHOPKICK
    Monetization from retailers
    Fee for every loyalty point earned
    +
    Percentage of sales that can be attributed to shopkick application
    Value proposition for retailers
    Increase traffic into stores by location sensing
    +
    Referrals from cross retailer loyalty program
    Value proposition for customers
    In store discounts
    +
    cross retailer loyalty rewards
  • 9. KEY SHOPKICK PARTNERSHIPS
    “Deals are largely non-exclusive”
  • 10. LOYALTY PROGRAMS – EXAMPLE PAYBACK.DE (GERMANY)
    • Drugstore
    • 11. Eyewear chain
    • 12. Department store
    • 13. Gas station
    • 14. Grocery store
    • 15. Eur 150m revenue, 300 employees, 30% CAGR
    • 16. Touches 15bn of retail revenues, %7 of total national total
    • 17. In 1/3 of all households
  • NOTABLE REFERENCES
    http://techcrunch.com/2010/08/16/best-buy-shopkick-257-stores/
    http://gigaom.com/mobile/location-is-the-new-shopping-assistant/
    http://kara.allthingsd.com/20101116/shopkick-checks-in-with-target-ceo-cyriac-roeding-talks-about-social-shopping/?mod=ATD_search
    http://techcrunch.com/2010/08/10/why-i%E2%80%99d-use-shopkick-but-not-foursquare/
    http://blogs.forrester.com/julie_ask/10-08-03-shopkick_new_mobile_service_drive_legitimate_foot_traffic