20151206 Asia MVP/RD Meetup - Business and Technical Case Study
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20151206 Asia MVP/RD Meetup - Business and Technical Case Study
- 1. Asia MVP/RD Meetup Business and Technical Insight from the latest B2C Azure Case study Daiyu Hatakeyama Technical Evangelist, Microsoft Japan
- 2. Who am I ? • Evangelist • Digital Contents – Azure Media Services – Azure Search • Big Data and IoT https://github.com/dahatake
- 4. Reach new customer with Strength data in the Market
- 5. Fuji TV captures customer attention with the cloud “We selected Microsoft Azure for the future of our live streaming offerings because of its stability, expandability, easy operation, committed support teams and passionate field staff.” — Fuji TV, NAB Show 2015 Challenge Fuji TV wanted to: • Gain new millennial by the simplifying sign up for live streaming • Reduce piracy • Sell direct to customers Strategy • Fuji selected Microsoft Azure’s cloud to deliver cloud-based live streaming securely and globally direct from the Fuji-TV HQ Results • Availability & redundancy - 24 hours a day, 365 days a year – • Future scalability and global possibilities • Control of initial development costs & running costs • Efficient operational management
- 6. LIVE STREAMING CATCH UP Video On Demand Smartphone Tablet PC US$10 / month TV Everywhere!!! At any time and anywhere and any devices!!! What is Fuji TV NEXT smart
- 7. New subscriber 10 or 15 years younger age compare with CS channel become subscriber It’s difference with interested by channel Simply sing-in process it’s enable to navigate different channel like SNS People don’t spend long time to sign up Ready to user growth Importance of User Experience Provide TV program information as same as standard EPG. Build native apps Single TV program by multi device Huge number of access Stable and low cost platform Illegal upload Official contents reduce illegal upload 5 Insights after services start
- 8. Plus a growing ecosystem of value- add third party partner components Live & On Demand Streaming with integrated CDN Content Protection Encode & Intelligence Cloud Upload & Storage Scalable components for building custom media workflows in the cloud Azure Media Services Player
- 9. What Azure help • 1.5 month system integration – Short design and implement term for video streaming sub system • Planning is spend more than a year • 24 x 365 & hyper scale – 2 data centers in Japan – Huge services reference evidence like Olympic games • Additional feature – Multi device native streaming protocol support (Dynamic Packaging) – Contents Protection without pre-task (Dynamic Protection) – Adopt industry standard quickly
- 10. Subscription Purchase Company 1 Subscription Purchase Company 2 Subscription Purchase Company 3 Subscription Purchase Company 4 Microsoft Windows Azure Media Service CDN Tokyo Data Center System 1 System 2 Osaka Data Center System 1 System 2 CX ENC room Encoder 1 (for Live) Encoder 2 (for Live) Encoder 3 (for VOD) Fixed IP PC Smart Phone Slate CUSTOMER Distribution business users Key Azure CDN Encryption EPG Data Server （To be stored in a separate directory by conversion.） Headquarters EPG data has been converted into a distribution business users. Master EPG data Encryption Encryption Encryption Fixed IP VOD Server VOD Server Encryption Encryption Fixed IP System Architecture
- 11. The internet base services consideration • A big Concern – No one can guarantee using the internet. – It require very small downtime when system has problem. • Fail over option – Traditional • Client detect problem and switch is to active stream URL. – “Active Client Switch”: • Push stream URL to all of client from services provider. • It can use emergency switch also.
- 12. Existing Device effectivity use to Big Data workload
- 13. Challenge to new car world
- 14. Smart Center ASIA/Mideast Japan/ North America Japan/ France Japan
- 15. Extract, Transform Stream Data Lake Data warehouse DataMart Growth the adoption of “Sensor” that mean ADDED new data to your system
- 16. バッファつきの データ入力 Microsoft Account Purchases $1.00 Halo Spartan Assault $1.00 Halo Spartan Assault Hot Store 評価 Store Analytics Store Extract, Transform Analyst Event Processing Batch Real time Lambda Architecture
- 17. バッファつきの データ入力 Microsoft Account Purchases $1.00 Halo Spartan Assault $1.00 Halo Spartan Assault Hot Store 評価 Store Analytics Store Extract, Transform Analyst Event Processing Batch Real time Lambda Architecture and Azure Event Hubs Machine Learning SQL Database ~500GB Azure Data Lake ~ EB SQL Data Warehouse ~ PB Azure Data Factory HDInsight (Hadoop) MapReduce Stream Analytics You can choose PaaS also…
- 18. Item Logical goal setting Notes Size 500 TB Transaction 20,000 / sec Bandwidth Upload 10 Gbps Geo redundant: 5 Gbps Download 15 Gbps Geo redundant: 10 Gbps Single partition Queue 2,000 / sec Table 2,000 / sec Blob 60MB / sec or 500 transaction / sec Throughput of Single file on blob Storage
- 19. HDInsight VM base 001.log 002.log 003.log 004.log EN EN EN EN EN EN PS PS PS PS EN EN 001.log 002.log 003.log 004.log disk1.vhd 001.log 002.log 003.log 004.log EN EN EN EN EN EN PS PS PS PS EN EN IaaS vs PaaS Hadoop implementation on Azure
- 20. PaaS solution cover security, compliance and privacy
- 21. TV is device
- 23. JoinTown Tokushima Project Platform provided from Broadcaster, Nippon Television Usually it use as TV program and social collaboration services It re-use for: Disaster Aged person Local info Adopt “Authentication” is key…
- 24. InsightsfromData
- 25. Data type and Insights • Reporting – “What was happened?” • OLAP – The past analytics • Monitoring – “What is happening?” • Prediction – “What will happen?” Now OLAP Monitoring Prediction Reporting Reporting Reporting
- 26. Real Madrid’s Digital Transformation very limited digital presence Sources of Revenue (source: Deloitte) Tickets & Members 25% Others 13% TV Rights 30% Marketing & Sponsors 32%
- 27. Real Madrid App
- 28. Gaining Consumer Intelligence Store purchase Match attendee in-app soft drink purchase App download Profile update Ticket purchase REAL MADRID IDENTITY Real Madrid Fan; Smartphone App User Likes Adidas; Wears Sport Trousers Facebook User ID Plans to visit the stadium on Sep 10, 2015 Likes Coca-Cola Soft Drinks Attended Match on Sep 10, 2015 Likes Cristiano Ronaldo Concerned with Ronaldo possibly leaving RM Facebook registration Social sentiment
- 30. Own Use（things） Owned car, house Rent-a-car、rental apartment Packaging software Cloud Services Buy when version up Real-time monitoring Self responsibility Maintenance include services
- 31. Continues services update Early Market introduction Monitoring customer usage and competitor Update services frequency
- 32. Journey to the Cloud DIFFERENTIATION AGILITY COST SaaS Solutions Higher-level services Cloud Infrastructure
- 33. Microsoft Azure Leading the journey to the Cloud
- 34. Case study detail http://www2.toyota.co.jp/jp/ news/11/04/nt11_0407.html https://channel9.msdn.com/E vents/de-code/decode- 2015/Keynote-Part1-eng http://www.microsoft.com/ja- jp/casestudies/fujitv3.aspx http://www.microsoft.com/ja- jp/casestudies/ntv.aspx http://www.microsoft.com/en- us/realmadrid/
Editor's Notes
- Timing: 1 min Purpose: Introduce the Real Madrid case to the audience Speaker Notes: Today, I want to talk about how we – you, our partners, and Microsoft – can help businesses accelerate their growth in the digital economy. And I would like to start by showing you an example. We all know Real Madrid, the famous Spanish soccer club which has won a record 10 European titles, and generated more than €0.5Bn in revenue in the 2013/14 season, according to Deloitte. Real Madrid is estimated by Forbes to be worth $3.4 billion. Yet Real Madrid, according to its own CEO, José Ángel Sánchez, has a challenge. Its brand really only comes to life in the 90 mins of the live soccer game. Its business model of selling tickets, memberships, TV rights, and sponsoring is a little bit exhausted. The question was: How can Real Madrid “extend” their brand beyond these 90 mins? How can they leverage the fact that they have millions of fans and followers that never visit their stadium? To extend Real Madrid’s brand and business model into the digital domain, Real Madrid have entered into a technology partnership with Microsoft, This partnership covers everything from the Real Madrid to equipment that can be used by players and coaches to enhance on-field performance. For today, let’s focus on how Microsoft helped Real Madrid with their digital transformation.
- Timing: 2 min Purpose: Demonstrate how the interaction with the consumer can be leveraged to gather consumer insight Speaker Notes: Connecting with the digital consumer allows us to gather data about the consumer’s activities, interests, and preferences. In each interaction, we are gathering data about the consumer. [CLICK TO DISPLAY “App download – Profile update – Ticket purchase”] In the case of Real Madrid, we are tracking app downloads, profile updates, and ticket purchases. When a user downloads the Real Madrid app, Real Madrid knows he or she is a smartphone user and interested in Real Madrid. When he updates his profile and identifies his favorite players, Real Madrid knows which news he probably is most interested in. And when he or she purchases a ticket, Real Madrid knows when he or she plans to visit the stadium. [CLICK TO DISPLAY “Match attendee in-app soft drink purchase”] When the fans visits the stadium and checks in using an electronic ticket, Real Madrid knows he/she is there and can help his/her in-stadium experience with the app. For instance, fans can order soft drinks via the app. This also is valuable information as this tells Real Madrid something about this consumer’s preferred beverages. [CLICK TO DISPLAY “Store purchase”] Similarly, when a fan purchases merchandise in the Real Madrid online or physical store, Real Madrid learns somethings about the consumer’s clothing preferences. All this helps to build the “Real Madrid Identity” of the fan, with very detailed information about this consumer that helps Real Madrid provide a better experience to this customer – and at the same time use this information to enable better targeting for their sponsors. [CLICK TO DISPLAY “Facebook registration”] But the real power of this concept is the ability to link the information gathered by Real Madrid with the information available from other data sources, like social media networks. When a fan adds his or her social media ID to his profile in the Real Madrid app, he/she will be able to more easily connect with other fans, but it will enable Real Madrid to track the fan’s social media activity – like Facebook posts and Twitter tweets – and understand what he or she shares about Real Madrid on social media. [CLICK TO DISPLAY “Social sentiment”] This helps Real Madrid understand what’s top of mind for their fans, what’s popular, and what’s not. In this example, this particular fan might have heard rumors about Cristiano Ronaldo possibly leaving Real Madrid, and shares his concern on Facebook. This is very valuable information for Real Madrid as it will enable their fan community manager to take action – to get involved in the conversation and, if the rumor is not true, re-assure fans that Cristiano will stay with the club. This is an example for what we means when we say “social engagement” – it’s about using social media to connect with the consumer, to have a dialogue with the consumer, to engage with the consumer.