Beyond Lurk & Like
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Beyond Lurk & Like

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Presentation delivered at CILIP Umbrella Conference, July 2011.

Presentation delivered at CILIP Umbrella Conference, July 2011.

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Beyond Lurk & Like Beyond Lurk & Like Presentation Transcript

  •  
  • Business information Heritage & Local Studies Public Library USPs?
  • Council/organisation priorities Financial austerity Changing patterns of use Challenge to our information role Context:
  • Exacerbating the Disintermediation Perceived Web 2.0 threat?
  • The Local Studies image?
  • Focus on your market
  • Chasing the youth market “Being where our users are” “Marketing what we do” Following bandwagons? Perceived “solutions”
  •  
  • The Power of Like?
    • Increasing visitors to the library
    • Increasing use of resources
    • Building public/council recognition
    • Increasing donations
    Web 2.0 goals?
    • Measures of success:
    • What you create – items posted/shared.
    • People accessing it – downloads/views.
    • Interaction with your content – comment, feedback, tagging, etc.
    • Increased enquiries
    Or These?
    • Measures of success:
    • Creative communities fostered.
    • Level of inter-user engagement & support.
    • Collaborative content creation.
    • Community-generated content.
    Or Rather? A changing paradigm
  • Heritage Gallery
  • The 'S' Factor
  • Social Media
  • Flickr and online forum
  • Embedding Video Clips
  • Community film-making
  • High Street project
  • Solihull Earth
  • Memoryscapes
  • Content creation
    • Strategic integration
    • Mainstreaming
    • In the library and online
    Self-organised Learning The Future?
  • Family History podcasting
  • Place-based information
  • Relevance Visibility Strategy Integration Creativity (Radical) Trust Essentials for success
  • People or Content? People AND Content Web 2.0: The Essential Mix
  • Beyond Lurking and Liking
    • David Gill
    • Heritage, Information & Virtual Services Manager
    • Solihull MBC
    • e-mail: dgill@solihull.gov.uk