Beyond Lurk & Like

Business information Heritage & Local Studies Public Library USPs?

Council/organisation priorities Financial austerity Changing patterns of use Challenge to our information role Context:

Exacerbating the Disintermediation Perceived Web 2.0 threat?

The Local Studies image?

Focus on your market

Chasing the youth market “Being where our users are” “Marketing what we do” Following bandwagons? Perceived “solutions”

The Power of Like?

Increasing visitors to the library
Increasing use of resources
Building public/council recognition
Increasing donations
Web 2.0 goals?

Measures of success:
What you create – items posted/shared.
People accessing it – downloads/views.
Interaction with your content – comment, feedback, tagging, etc.
Increased enquiries
Or These?

Measures of success:
Creative communities fostered.
Level of inter-user engagement & support.
Collaborative content creation.
Community-generated content.
Or Rather? A changing paradigm

Heritage Gallery

The 'S' Factor

Social Media

Flickr and online forum

Embedding Video Clips

Community film-making

High Street project

Solihull Earth

Memoryscapes

Content creation

Strategic integration
Mainstreaming
In the library and online
Self-organised Learning The Future?

Family History podcasting

Place-based information

Relevance Visibility Strategy Integration Creativity (Radical) Trust Essentials for success

People or Content? People AND Content Web 2.0: The Essential Mix

Beyond Lurking and Liking
David Gill
Heritage, Information & Virtual Services Manager
Solihull MBC
e-mail: dgill@solihull.gov.uk

Beyond Lurk & Like

by dagill on Jul 17, 2011

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Beyond Lurk & Like — Presentation Transcript

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