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Beyond Lurk & Like

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Presentation delivered at CILIP Umbrella Conference, July 2011.

Presentation delivered at CILIP Umbrella Conference, July 2011.

Published in: Technology, Business

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Transcript

  • 1.  
  • 2. Business information Heritage & Local Studies Public Library USPs?
  • 3. Council/organisation priorities Financial austerity Changing patterns of use Challenge to our information role Context:
  • 4. Exacerbating the Disintermediation Perceived Web 2.0 threat?
  • 5. The Local Studies image?
  • 6. Focus on your market
  • 7. Chasing the youth market “Being where our users are” “Marketing what we do” Following bandwagons? Perceived “solutions”
  • 8.  
  • 9. The Power of Like?
  • 10.
    • Increasing visitors to the library
    • Increasing use of resources
    • Building public/council recognition
    • Increasing donations
    Web 2.0 goals?
  • 11.
    • Measures of success:
    • What you create – items posted/shared.
    • People accessing it – downloads/views.
    • Interaction with your content – comment, feedback, tagging, etc.
    • Increased enquiries
    Or These?
  • 12.
    • Measures of success:
    • Creative communities fostered.
    • Level of inter-user engagement & support.
    • Collaborative content creation.
    • Community-generated content.
    Or Rather? A changing paradigm
  • 13. Heritage Gallery
  • 14. The 'S' Factor
  • 15. Social Media
  • 16. Flickr and online forum
  • 17. Embedding Video Clips
  • 18. Community film-making
  • 19. High Street project
  • 20. Solihull Earth
  • 21. Memoryscapes
  • 22. Content creation
  • 23.
    • Strategic integration
    • Mainstreaming
    • In the library and online
    Self-organised Learning The Future?
  • 24. Family History podcasting
  • 25. Place-based information
  • 26. Relevance Visibility Strategy Integration Creativity (Radical) Trust Essentials for success
  • 27. People or Content? People AND Content Web 2.0: The Essential Mix
  • 28. Beyond Lurking and Liking
    • David Gill
    • Heritage, Information & Virtual Services Manager
    • Solihull MBC
    • e-mail: dgill@solihull.gov.uk