Beyond Lurk & Like

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Presentation delivered at CILIP Umbrella Conference, July 2011.

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Beyond Lurk & Like

  1. 2. Business information Heritage & Local Studies Public Library USPs?
  2. 3. Council/organisation priorities Financial austerity Changing patterns of use Challenge to our information role Context:
  3. 4. Exacerbating the Disintermediation Perceived Web 2.0 threat?
  4. 5. The Local Studies image?
  5. 6. Focus on your market
  6. 7. Chasing the youth market “Being where our users are” “Marketing what we do” Following bandwagons? Perceived “solutions”
  7. 9. The Power of Like?
  8. 10. <ul><li>Increasing visitors to the library </li></ul><ul><li>Increasing use of resources </li></ul><ul><li>Building public/council recognition </li></ul><ul><li>Increasing donations </li></ul>Web 2.0 goals?
  9. 11. <ul><li>Measures of success: </li></ul><ul><li>What you create – items posted/shared. </li></ul><ul><li>People accessing it – downloads/views. </li></ul><ul><li>Interaction with your content – comment, feedback, tagging, etc. </li></ul><ul><li>Increased enquiries </li></ul>Or These?
  10. 12. <ul><li>Measures of success: </li></ul><ul><li>Creative communities fostered. </li></ul><ul><li>Level of inter-user engagement & support. </li></ul><ul><li>Collaborative content creation. </li></ul><ul><li>Community-generated content. </li></ul>Or Rather? A changing paradigm
  11. 13. Heritage Gallery
  12. 14. The 'S' Factor
  13. 15. Social Media
  14. 16. Flickr and online forum
  15. 17. Embedding Video Clips
  16. 18. Community film-making
  17. 19. High Street project
  18. 20. Solihull Earth
  19. 21. Memoryscapes
  20. 22. Content creation
  21. 23. <ul><li>Strategic integration </li></ul><ul><li>Mainstreaming </li></ul><ul><li>In the library and online </li></ul>Self-organised Learning The Future?
  22. 24. Family History podcasting
  23. 25. Place-based information
  24. 26. Relevance Visibility Strategy Integration Creativity (Radical) Trust Essentials for success
  25. 27. People or Content? People AND Content Web 2.0: The Essential Mix
  26. 28. Beyond Lurking and Liking <ul><li>David Gill </li></ul><ul><li>Heritage, Information & Virtual Services Manager </li></ul><ul><li>Solihull MBC </li></ul><ul><li>e-mail: dgill@solihull.gov.uk </li></ul>
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