Essence Of Business Strategy
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  • 1. THE ESSENCE OF BUSINESS STRATEGY The Core Question in Strategy © Dafir Kramer Consultant and Lecturer in Strategy and Change www.dksc.nl
  • 2. The Core Question in Strategy Organization It all boils down to… How can an organization stay in business? What business are you in?
  • 3. The Core Question in Strategy Every organization will only remain if it has a fit with its environment FIT Organization Environment What business are you in?
  • 4. The Core Question in Strategy No fit = No sustainability ‘ elimination of the unfit ’ What business are you in? Commercial Non profit Public Environment Money Funding Legitimation
  • 5. The Core Question in Strategy FIT Supply Demand What business are you in? Connecting to environmental demand with a proper supply
  • 6. The Core Question in Strategy FIT Product Market What business are you in? Choosing to which market You will offer a product
  • 7. The Core Question in Strategy Organization Environment Supply Demand Product Market PRODUCT FIT MARKET PMC What business are you in? So the core question is… Which Product-Market-Combination?
  • 8. The Core Question in Strategy Organization Environment CAPABILITIES FIT VALUE BUSINESS What business are you in? And Product-Market-Combination is synonymous to Business PRODUCT FIT MARKET Value Proposition
  • 9. The Core Question in Strategy What business are you in? So the essence of strategy is knowing your business Do you know… WHAT BUSINESS YOU ARE IN?
  • 10. The Core Question in Strategy Organization Environment BUSINESS What business are you in? Business Strategy How to fit the organization to the environment Resources Competences Configuration Strenghts / Weaknesses Opportunities / Threaths Market segments Industry dynamics Network partners Value Proposition Cost Differentiation Focus
  • 11. The Core Question in Strategy Organization Market What business are you in? The Outside-In approach Adapting the organizational capabilities to market demands Adapting BUSINESS
  • 12. The Core Question in Strategy Organization Market What business are you in? The Inside-Out approach Selecting markets that fit to organizational capabilities Selecting BUSINESS
  • 13. The Core Question in Strategy What business are you in? Final Remarks… Combine creativity and logic Its a matter of judgement and deciding Be focused It’s not about finding the thruth, but creating thruth
  • 14. THE ESSENCE OF BUSINESS STRATEGY The Core Question in Strategy © Dafir Kramer Consultant and Lecturer in Strategy and Change www.dksc.nl