Social Media Usage & Stats

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Social Media Usage & Stats

  1. 1. Social MediaUsage & StatisticsSummary of Statistics from Multiple SourcesCompiled by @AngelaDaffron
  2. 2. People are spendinga lot of time onsocial networking sites 27% of the total time spent online (U.S.)is spent on social networking sites 15% of the total mobile internet time(U.S.) is spent on social networking sites.Source: http://press.experian.com/United-States/Press-Release/experian-marketing-services-reveals-27-percent-of-time-spent-online-is-on-social-networking.aspx
  3. 3. Marketers (21%) reportthat social media hasbecome more importantover the previous 6 monthsSource: http://offers.hubspot.com/2013-state-of-inbound-marketing?__hstc=20629287.49f8736537eaf95a293fd9a8365e19a2.1354487528913.1354487528913.1368552159190.2&__hssc=20629287.1.1368552159190
  4. 4. Social Media is Generating Leads Social media results in double themarketing leads of direct mail, tradeshows, telemarketing or PPC Conversion rates for social media are 13%higher than the average lead conversionrateSource: http://offers.hubspot.com/2013-state-of-inbound-marketing?__hstc=20629287.49f8736537eaf95a293fd9a8365e19a2.1354487528913.1354487528913.1368552159190.2&__hssc=20629287.1.1368552159190
  5. 5. Marketers Agree! 74% say Facebook is important to theirlead generation 52% report finding a customer onFacebook in 2013 43% report finding a customer onLinkedIn in 2013 36% report finding a customer on Twitterin 2013Source: http://offers.hubspot.com/2013-state-of-inbound-marketing?__hstc=20629287.49f8736537eaf95a293fd9a8365e19a2.1354487528913.1354487528913.1368552159190.2&__hssc=20629287.1.1368552159190
  6. 6. Social Media EffectsPurchase DecisionsA recent Nielsen study indicates46% of internet users reportusing social media to help themmake a purchase decision.Source: http://www.nielsen.com/us/en/newswire/2012/how-connectivity-influences-global-shopping.html
  7. 7. Factors DrivingSocial Media Growth Growing number of mobile users(increasing by 60.3% in the last 2 years) Older users are adopting social◦ Twitter has a growth rate of 79% in the 55-64age bracket since 2012◦ Facebook’s growth rate is 46% among 45-64year oldsSource: http://www.globalwebindex.net/Stream-Social
  8. 8. Facebook Usage 665 million daily active users 1.1 billion monthly active users 751 million mobile users accessFacebook monthly 23% of users check their account 5 ormore times each day 2.7 billion “likes” happen each day More than 20 million U.S.A. usershave their birthday (with year)included in their profileSources: http://files.shareholder.com/downloads/AMDA-NJ5DZ/2462702744x0x659143/b4c0beda-da0a-4f8e-9735-9852ef08adb1/FB_Q113_InvestorDeck_FINAL.pdf http://socialhabit.com/?utm_campaign=Argyle+Social-2012-06&utm_medium=Argyle+Social&utm_source=General+Use&utm_term=2012-06-05-13-33-59 http://www.digitaltrends.com/lifestyle/a-few-reasons-why-social-media-is-freaking-amazing/ http://www.mediabistro.com/alltwitter/privacy-social-media_b28111
  9. 9. Twitter Usage 288 million monthly active users◦This equals 21% of the world’spopulation More than 500 million registeredaccounts Reports a 44% growth from June2012 to March 2013 76% of Twitter users post updatesSources: http://www.globalwebindex.net/twitter-now-the-fastest-growing-social-platform-in-the-world/http://socialhabit.com/?utm_campaign=Argyle+Social-2012-06&utm_medium=Argyle+Social&utm_source=General+Use&utm_term=2012-06-05-13-33-59
  10. 10. YouTube Usage 1 billion unique monthly visitors 6 billion hours of videos are watchedeach month◦ An increase of 50% over August 2012 YouTube reaches more adults (age18-34) than any cable networkSource: http://youtube-global.blogspot.com.au/
  11. 11. LinkedIn Usage More than 200 million users 2 new users join LinkedIn everysecond 42% of users update their profileregularlySources: http://visual.ly/10-amazing-linkedin-statistics-2013 http://socialtimes.com/the-linkedin-profile-infographic_b97649
  12. 12. Instagram Usage A new user signs up every second 3,480 photos are uploaded everyminute Average user spent 257 minutesaccessing photos via a mobile devicein August 2012 The Android app received 1 milliondownloads on it’s first daySources: http://www.digitalbuzzblog.com/infographic-instagram-stats/ http://allthingsd.com/20120927/instagram-beats-twitter-in-daily-mobile-users-for-the-first-time-data-says/ http://www.seemycity.com/about/some-facts-about-instagram/
  13. 13. Pinterest Usage More than 80% of pins are re-pins 80% of users are women◦ 50% of users have children Referrals from Pinterest spend anaverage of 70% more Total unique visitors has increasedby 2,702.2% since May 2011.Sources: http://www.mediabistro.com/alltwitter/social-media-stats-2012_b30651http://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest-stats/45328/http://theultralinx.com/2012/07/latest-pinterest-statistics-infographic.html
  14. 14. Google+ Usage 359 million monthly active users Active users grew by 33% from June2012 to March 2013 +1 button is used 5 million timeseach daySources: http://www.globalwebindex.net/Stream-Social http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
  15. 15. Who is using social media? 18-29 year olds are usingFacebook, Twitter, Instagram & Tumblr Users with some college are most likely touse social media 90% of affluent consumers use socialmedia◦ 44% engage with financial institutions◦ 36% use social media for purchase researchSource: http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspxhttp://searchenginewatch.com/article/2266152/Nearly-90-of-Affluent-Consumers-Use-Social-Media-Study?utm_source=feedly

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