Company ProfileDAFA is an advertising company based in the United Kingdom who specializes in advertising campaigns for different companies. Established in 2011, the previous companies we’ve worked with before was The Sun during the Olympics to find volunteers and Newham College, advertising their new creative media course.
Brief For E.On E.ON has asked us to create a campaign to make people aware of how they could save energy by changing the way they use it daily.Not only will this help people save money but it also makes a difference to the environment.
Target AudienceIn 1971, just 8% of households had two or more cars compared to nearly 50% of households who did not own a car, but over the last 30 years, the statistics have changed. Now almost a third of people own two cars or more, while the number of people without a car has decreased in size. The main chemical in Air Pollution is Carbon Dioxide (CO2) which can lead to people developing Asthma and Cancer. Graph Of Greenhouse Gases Air Pollution
State The ProblemIn this campaign we will make sure that our advertising, reaches a wide target audience and that the message is big and clear.We’ve found the best way to do this, is by targeting children from the age of 10 onwards, so they can be aware of how to save energy from a young age.
Message Objectives We plan to make people aware of the energy they are wasting and how we could help them to change the way they use it. The End Result • Make people aware about electrical and gas energy • Try to help the environment and prevent global warming. • Our campaign Help save money by cutting down energy costs. Focus The Message The message we are focusing on is ‘Save Money Help The Planet’. Benefit statementWe have an app with British gas, which is designed to allow people to control the temperature of their homes, even while they’re not there. It connects to a wireless enabled programmable thermostat at a home and is available for all types of advanced phones.
Proposed SolutionFor this campaign we will use a website, Iads, banners, posters and leaflets, to reach a wide target audience.Our website will be aimed at any one who is old enough to use and understand the Internet, and also will be promoted through presentations and expeditions. Posters and leaflets will be handed out around in the community, Iads will be available for Iphones and banners on digital billboards.