Theory Of Design

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Theory Of Design

  1. 1. THEORY of Dade Aderemi CorelDraw Creative Workshop Saturday, 29 March 2008 DESIGN
  2. 2. Rule #1: Its not really about the tool…its all about the artistic mind… CorelDraw is just a tool…it won’t (Can’t) make you creative.
  3. 3. Rule #2: there is a ‘science’ to creativity…this can be learnt… Once learnt…corelDraw then becomes a tool for expression
  4. 4. UNDERSTANDING DESIGN The first thing I did was to demystify design, tear it apart, see how It fits together, understand the magic behind it…and maybe then I would be able to replicate the Voodoo! That was exactly what I did…
  5. 5. ANATOMY OF A GOOD DESIGN ….well, according to me  <ul><li>The Background </li></ul><ul><li>The Active Fore-Image </li></ul><ul><li>The Font play </li></ul><ul><li>Then your ajasa… </li></ul>
  6. 6. ANATOMY OF A GOOD DESIGN ….well according to me  <ul><li>The Background </li></ul><ul><li>The Active Fore-Image </li></ul><ul><li>The Font play </li></ul><ul><li>Then your agasa… </li></ul>
  7. 7. ANATOMY OF A GOOD DESIGN ….well according to me  <ul><li>The Background </li></ul><ul><li>The Active Fore-Image </li></ul><ul><li>The Font-Play </li></ul><ul><li>Then your agasa… </li></ul>
  8. 8. ANATOMY OF A GOOD DESIGN ….well according to me  <ul><li>The Background </li></ul><ul><li>The Active Fore-Image </li></ul><ul><li>The Font-Play </li></ul><ul><li>Then your ‘ajasa’… </li></ul>
  9. 9. ANATOMY OF A GOOD DESIGN ….well according to me  Background Active Fore Image Font-play Agasa
  10. 10. ANATOMY OF A GOOD DESIGN ….well according to me  Font-play Active Fore-image Background ajasa
  11. 11. ANATOMY OF A GOOD DESIGN ….well according to me 
  12. 12. ANATOMY OF A GOOD DESIGN ….well according to me  Oops! Sorry, I didn’t Tell you… Designing is all about eliciting EMOTIONS
  13. 13. ANATOMY OF A GOOD DESIGN ….well according to me  Let see the effects of backgrounds…
  14. 14. ANATOMY OF A GOOD DESIGN ….well according to me  Let see the effects of backgrounds…
  15. 15. ANATOMY OF A GOOD DESIGN ….well according to me  Let see the effects of backgrounds…
  16. 16. ANATOMY OF A GOOD DESIGN ….well according to me  Its about getting the FOUR right Background | Active Fore Image | Font Play | Ajasa
  17. 17. ANATOMY OF A GOOD DESIGN ….well according to me  Switching Background…Changing moods…
  18. 18. ANATOMY OF A GOOD DESIGN ….well according to me  Switching Background…Changing moods…
  19. 19. ANATOMY OF A GOOD DESIGN ….well according to me  Switching Background…Changing moods…
  20. 20. The Background…
  21. 21. The Background…
  22. 22. Font - Play
  23. 23. Font - Play
  24. 24. Active Font Image
  25. 25. Active Font Image
  26. 26. Ajasa
  27. 27. <ul><li>There is a method to the madness called creativity </li></ul><ul><li>Learn From Designs Around You… </li></ul><ul><li>Bad artists copy. Good artists steal!— Pablo Picasso </li></ul>
  28. 28. Greeting Cards
  29. 29. Handbills…
  30. 30. Websites…
  31. 31. Coming Up…. <ul><li>Getting To Know CorelDraw </li></ul><ul><li>Designing For Backgrounds </li></ul><ul><li>Selecting Appropriate Active Fore-Images </li></ul><ul><li>Using Fonts </li></ul><ul><li>Color Theory </li></ul><ul><li>CorelDraw Special Effects </li></ul>
  32. 32. … in conclusion Remember: <ul><li>Background </li></ul><ul><li>Active – Fore Ground </li></ul><ul><li>Font – Play </li></ul><ul><li>Ajasa </li></ul>
  33. 33. THANK YOU

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