WEBINARTHE CONNECTED COMPANYOCT 2, 2012Dave Gray, SVP Strategy, Dachis Group | Michael Jones, VP of Technology, Dachis Gro...
® 2012 Dachis Group. Confidential and Proprietary   2
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THE CONNECTED COMPANYBIG DATA, REACH & INSIGHT® 2012 Dachis Group. Confidential and Proprietary   15
Social Business    Audience on a massive scale...                   955M                   Facebook users                 ...
Social Business    Data on a massive scale...            400M                                 tweets a day                ...
To engage @ scale, mobilize your constituents                Extending your reach® 2011 Dachis Group. Confidential and Pro...
Organize your employees                                                    EmployeesOrganize youremployees toengage with t...
Coordinate your partners... then                                                       Partnerscoordinateyour partnersto e...
Activate your advocates                                                                       Advocates...then activateyou...
Engagement @ Scale                                                               All coordinated, on                      ...
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® 2012 Dachis Group. Confidential and Proprietary   Bain study: http://www.theultimatequestion.com/theultimatequestion/com...
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THE CONNECTED COMPANYCONSTITUENTS & YOURSOCIAL ECOSYSTEM® 2012 Dachis Group. Confidential and Proprietary   36
People are more likely to     TRUST          1. Academics            2. Experts        3. People like me   4. Employees at...
of internet users consider                                 %  consumer recommendations to bethe most credible form of adve...
THE CONNECTED COMPANYENGAGEMENT @ SCALE® 2012 Dachis Group. Confidential and Proprietary   39
Engaging @ scale             A FrameworkIdentify       Activate &    Measure                Engage      Performance
IdentifyConstituentsHow do you identifyadvocates in the sea ofaudience members?
IdentifyConstituents377MFacebook Audience
IdentifyConstituents377MFacebook Audience find          remove     determine engaged       spammers   advocacy vs users   ...
IdentifyConstituents 100KBrand Advocates               retweets        positive brand               brand content   releva...
Identify          ConstituentsIdentify influencersin engagedaudiencePrioritize based oncontributions tobrand marketingbusi...
Activate and EngageConstituentsOnce you identify advocates,how do you activate andengage them?
Activate and EngageConstituents                             26               4                    3015                    ...
Activate and EngageConstituents                53  1             Nice work, mjohnson, you’re really getting the word out! ...
Activate and Engage        ConstituentsMeasurePerformanceGuide behaviorthrough feedbackand gamemechanics
MeasurePerformanceHow do you measurethe performance of youradvocacy efforts?
MeasurePerformance                             26               4                    3015                                 ...
MeasurePerformance              86,400               PERMUTATIONS
MeasurePerformance              21.6B               PERMUTATIONS
Measure         PerformanceMeasure aggregateperformanceIsolate lift in coremetrics correlatingto Brand MarketingBusiness O...
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Q&A® 2012 Dachis Group. Confidential and Proprietary
Airplane Reading                                                    Social Business by Design                             ...
Sign up for a          Learn More                                       1:1 Tour                                          ...
Webinar  - The Connected Company
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Webinar - The Connected Company

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Slides for the webinar "The Connected Company," held on Oct 02, 2012. To learn more, see http://theconnectedcompany.dachisgroup.com/

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Webinar - The Connected Company

  1. 1. WEBINARTHE CONNECTED COMPANYOCT 2, 2012Dave Gray, SVP Strategy, Dachis Group | Michael Jones, VP of Technology, Dachis Group@davegray @mjfreshyfresh | www.dachisgroup.com | socialbusinessindex.com Creative Commons. Some Rights Reserved. 2012.® 2012 Dachis Group. Confidential and Proprietary
  2. 2. ® 2012 Dachis Group. Confidential and Proprietary 2
  3. 3. ® 2012 Dachis Group. Confidential and Proprietary 3
  4. 4. ® 2012 Dachis Group. Confidential and Proprietary 4
  5. 5. ® 2012 Dachis Group. Confidential and Proprietary 5
  6. 6. ® 2012 Dachis Group. Confidential and Proprietary 6
  7. 7. ® 2012 Dachis Group. Confidential and Proprietary 7
  8. 8. ® 2012 Dachis Group. Confidential and Proprietary 8
  9. 9. ® 2012 Dachis Group. Confidential and Proprietary 9
  10. 10. ® 2012 Dachis Group. Confidential and Proprietary 10
  11. 11. ® 2012 Dachis Group. Confidential and Proprietary 11
  12. 12. ® 2012 Dachis Group. Confidential and Proprietary 12
  13. 13. ® 2012 Dachis Group. Confidential and Proprietary 13
  14. 14. ® 2012 Dachis Group. Confidential and Proprietary 14
  15. 15. THE CONNECTED COMPANYBIG DATA, REACH & INSIGHT® 2012 Dachis Group. Confidential and Proprietary 15
  16. 16. Social Business Audience on a massive scale... 955M Facebook users Source: Facebook SEC Filings 2012® 2012 Dachis Group. Confidential and Proprietary
  17. 17. Social Business Data on a massive scale... 400M tweets a day Source: Economist June 2012® 2012 Dachis Group. Confidential and Proprietary
  18. 18. To engage @ scale, mobilize your constituents Extending your reach® 2011 Dachis Group. Confidential and Proprietary
  19. 19. Organize your employees EmployeesOrganize youremployees toengage with themarket...® 2011 Dachis Group. Confidential and Proprietary
  20. 20. Coordinate your partners... then Partnerscoordinateyour partnersto engage withthe market...® 2011 Dachis Group. Confidential and Proprietary
  21. 21. Activate your advocates Advocates...then activateyour advocatesto engage withthe market® 2011 Dachis Group. Confidential and Proprietary
  22. 22. Engagement @ Scale All coordinated, on brand message and understanding their own goals and their contribution to performance® 2011 Dachis Group. Confidential and Proprietary
  23. 23. ® 2012 Dachis Group. Confidential and Proprietary 24
  24. 24. ® 2012 Dachis Group. Confidential and Proprietary 25
  25. 25. ® 2012 Dachis Group. Confidential and Proprietary 26
  26. 26. ® 2012 Dachis Group. Confidential and Proprietary 27
  27. 27. ® 2012 Dachis Group. Confidential and Proprietary 28
  28. 28. ® 2012 Dachis Group. Confidential and Proprietary 29
  29. 29. ® 2012 Dachis Group. Confidential and Proprietary 30
  30. 30. ® 2012 Dachis Group. Confidential and Proprietary 31
  31. 31. ® 2012 Dachis Group. Confidential and Proprietary 32
  32. 32. ® 2012 Dachis Group. Confidential and Proprietary 33
  33. 33. ® 2012 Dachis Group. Confidential and Proprietary Bain study: http://www.theultimatequestion.com/theultimatequestion/company_example_dell.asp 34
  34. 34. ® 2012 Dachis Group. Confidential and Proprietary 35
  35. 35. THE CONNECTED COMPANYCONSTITUENTS & YOURSOCIAL ECOSYSTEM® 2012 Dachis Group. Confidential and Proprietary 36
  36. 36. People are more likely to TRUST 1. Academics 2. Experts 3. People like me 4. Employees at the companymore than the CEO, Gov’t institutions, Financial analysts Edelman Trust Barometer Study 2012
  37. 37. of internet users consider % consumer recommendations to bethe most credible form of advertising. Emarketer 2011
  38. 38. THE CONNECTED COMPANYENGAGEMENT @ SCALE® 2012 Dachis Group. Confidential and Proprietary 39
  39. 39. Engaging @ scale A FrameworkIdentify Activate & Measure Engage Performance
  40. 40. IdentifyConstituentsHow do you identifyadvocates in the sea ofaudience members?
  41. 41. IdentifyConstituents377MFacebook Audience
  42. 42. IdentifyConstituents377MFacebook Audience find remove determine engaged spammers advocacy vs users engagement
  43. 43. IdentifyConstituents 100KBrand Advocates retweets positive brand brand content relevant signals
  44. 44. Identify ConstituentsIdentify influencersin engagedaudiencePrioritize based oncontributions tobrand marketingbusiness outcomesStack rank and cutoff at authenticengagementcapacity of staff
  45. 45. Activate and EngageConstituentsOnce you identify advocates,how do you activate andengage them?
  46. 46. Activate and EngageConstituents 26 4 3015 9 8 21 41 16 53 3
  47. 47. Activate and EngageConstituents 53 1 Nice work, mjohnson, you’re really getting the word out! 41 2 Nice work, CaliMama, you’re one of our top advocates! 30 3 Nice work, MickeyMaven, you’re on fire! 26 4 Nice work, DisneyDiane, you’re a rising star! 21
  48. 48. Activate and Engage ConstituentsMeasurePerformanceGuide behaviorthrough feedbackand gamemechanics
  49. 49. MeasurePerformanceHow do you measurethe performance of youradvocacy efforts?
  50. 50. MeasurePerformance 26 4 3015 9 8 21 41 16 53 3
  51. 51. MeasurePerformance 86,400 PERMUTATIONS
  52. 52. MeasurePerformance 21.6B PERMUTATIONS
  53. 53. Measure PerformanceMeasure aggregateperformanceIsolate lift in coremetrics correlatingto Brand MarketingBusiness Outcomes
  54. 54. ® 2012 Dachis Group. Confidential and Proprietary 55
  55. 55. Q&A® 2012 Dachis Group. Confidential and Proprietary
  56. 56. Airplane Reading Social Business by Design http://www.socialbusinessbydesign.com The Connected Company http://theconnectedcompany.dachisgroup.com® 2012 Dachis Group. Confidential and Proprietary 57
  57. 57. Sign up for a Learn More 1:1 Tour @davegray @mjfreshyfresh doug.kern@dachisgroup.com @doug_kern http://social.dachisgroup.com/tour-dg/ dachisgroup.com socialbusinessindex.com® 2012 Dachis Group. Confidential and Proprietary 58
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