Webinar  - The Connected Company
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Webinar - The Connected Company

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Slides for the webinar "The Connected Company," held on Oct 02, 2012. To learn more, see http://theconnectedcompany.dachisgroup.com/

Slides for the webinar "The Connected Company," held on Oct 02, 2012. To learn more, see http://theconnectedcompany.dachisgroup.com/

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    Webinar  - The Connected Company Webinar - The Connected Company Presentation Transcript

    • WEBINARTHE CONNECTED COMPANYOCT 2, 2012Dave Gray, SVP Strategy, Dachis Group | Michael Jones, VP of Technology, Dachis Group@davegray @mjfreshyfresh | www.dachisgroup.com | socialbusinessindex.com Creative Commons. Some Rights Reserved. 2012.® 2012 Dachis Group. Confidential and Proprietary
    • ® 2012 Dachis Group. Confidential and Proprietary 2
    • ® 2012 Dachis Group. Confidential and Proprietary 3
    • ® 2012 Dachis Group. Confidential and Proprietary 4
    • ® 2012 Dachis Group. Confidential and Proprietary 5
    • ® 2012 Dachis Group. Confidential and Proprietary 6
    • ® 2012 Dachis Group. Confidential and Proprietary 7
    • ® 2012 Dachis Group. Confidential and Proprietary 8
    • ® 2012 Dachis Group. Confidential and Proprietary 9
    • ® 2012 Dachis Group. Confidential and Proprietary 10
    • ® 2012 Dachis Group. Confidential and Proprietary 11
    • ® 2012 Dachis Group. Confidential and Proprietary 12
    • ® 2012 Dachis Group. Confidential and Proprietary 13
    • ® 2012 Dachis Group. Confidential and Proprietary 14
    • THE CONNECTED COMPANYBIG DATA, REACH & INSIGHT® 2012 Dachis Group. Confidential and Proprietary 15
    • Social Business Audience on a massive scale... 955M Facebook users Source: Facebook SEC Filings 2012® 2012 Dachis Group. Confidential and Proprietary
    • Social Business Data on a massive scale... 400M tweets a day Source: Economist June 2012® 2012 Dachis Group. Confidential and Proprietary
    • To engage @ scale, mobilize your constituents Extending your reach® 2011 Dachis Group. Confidential and Proprietary
    • Organize your employees EmployeesOrganize youremployees toengage with themarket...® 2011 Dachis Group. Confidential and Proprietary
    • Coordinate your partners... then Partnerscoordinateyour partnersto engage withthe market...® 2011 Dachis Group. Confidential and Proprietary
    • Activate your advocates Advocates...then activateyour advocatesto engage withthe market® 2011 Dachis Group. Confidential and Proprietary
    • Engagement @ Scale All coordinated, on brand message and understanding their own goals and their contribution to performance® 2011 Dachis Group. Confidential and Proprietary
    • ® 2012 Dachis Group. Confidential and Proprietary 24
    • ® 2012 Dachis Group. Confidential and Proprietary 25
    • ® 2012 Dachis Group. Confidential and Proprietary 26
    • ® 2012 Dachis Group. Confidential and Proprietary 27
    • ® 2012 Dachis Group. Confidential and Proprietary 28
    • ® 2012 Dachis Group. Confidential and Proprietary 29
    • ® 2012 Dachis Group. Confidential and Proprietary 30
    • ® 2012 Dachis Group. Confidential and Proprietary 31
    • ® 2012 Dachis Group. Confidential and Proprietary 32
    • ® 2012 Dachis Group. Confidential and Proprietary 33
    • ® 2012 Dachis Group. Confidential and Proprietary Bain study: http://www.theultimatequestion.com/theultimatequestion/company_example_dell.asp 34
    • ® 2012 Dachis Group. Confidential and Proprietary 35
    • THE CONNECTED COMPANYCONSTITUENTS & YOURSOCIAL ECOSYSTEM® 2012 Dachis Group. Confidential and Proprietary 36
    • People are more likely to TRUST 1. Academics 2. Experts 3. People like me 4. Employees at the companymore than the CEO, Gov’t institutions, Financial analysts Edelman Trust Barometer Study 2012
    • of internet users consider % consumer recommendations to bethe most credible form of advertising. Emarketer 2011
    • THE CONNECTED COMPANYENGAGEMENT @ SCALE® 2012 Dachis Group. Confidential and Proprietary 39
    • Engaging @ scale A FrameworkIdentify Activate & Measure Engage Performance
    • IdentifyConstituentsHow do you identifyadvocates in the sea ofaudience members?
    • IdentifyConstituents377MFacebook Audience
    • IdentifyConstituents377MFacebook Audience find remove determine engaged spammers advocacy vs users engagement
    • IdentifyConstituents 100KBrand Advocates retweets positive brand brand content relevant signals
    • Identify ConstituentsIdentify influencersin engagedaudiencePrioritize based oncontributions tobrand marketingbusiness outcomesStack rank and cutoff at authenticengagementcapacity of staff
    • Activate and EngageConstituentsOnce you identify advocates,how do you activate andengage them?
    • Activate and EngageConstituents 26 4 3015 9 8 21 41 16 53 3
    • Activate and EngageConstituents 53 1 Nice work, mjohnson, you’re really getting the word out! 41 2 Nice work, CaliMama, you’re one of our top advocates! 30 3 Nice work, MickeyMaven, you’re on fire! 26 4 Nice work, DisneyDiane, you’re a rising star! 21
    • Activate and Engage ConstituentsMeasurePerformanceGuide behaviorthrough feedbackand gamemechanics
    • MeasurePerformanceHow do you measurethe performance of youradvocacy efforts?
    • MeasurePerformance 26 4 3015 9 8 21 41 16 53 3
    • MeasurePerformance 86,400 PERMUTATIONS
    • MeasurePerformance 21.6B PERMUTATIONS
    • Measure PerformanceMeasure aggregateperformanceIsolate lift in coremetrics correlatingto Brand MarketingBusiness Outcomes
    • ® 2012 Dachis Group. Confidential and Proprietary 55
    • Q&A® 2012 Dachis Group. Confidential and Proprietary
    • Airplane Reading Social Business by Design http://www.socialbusinessbydesign.com The Connected Company http://theconnectedcompany.dachisgroup.com® 2012 Dachis Group. Confidential and Proprietary 57
    • Sign up for a Learn More 1:1 Tour @davegray @mjfreshyfresh doug.kern@dachisgroup.com @doug_kern http://social.dachisgroup.com/tour-dg/ dachisgroup.com socialbusinessindex.com® 2012 Dachis Group. Confidential and Proprietary 58