Webinar: Social Analytics - The Offering That Ate Your Agency (@DachisGroup)


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Check out this webinar replay to learn how digital agencies can tap into a simpler, more powerful way to uncover, create and share social insights and wow their clients.

In the webinar, we walked through Collaborative Reporting, a new social analytics software that enables you to isolate observations about a brand's social performance, assemble a narrative of observations about a campaign, competitors or a brand program, and share the insights and reports with your team and clients.


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Webinar: Social Analytics - The Offering That Ate Your Agency (@DachisGroup)

  1. 1. WEBINAR Social Analytics - The Offering That Ate Your Agency Thu Jan 10, 2013® 2012 Dachis Group. Confidential and Proprietary 1
  2. 2. Speakers Brian Kotlyar works with brian.kotlyar@dachisgroup.com global brands on social business strategy and runs the @bkotlyar Dachis Group blog. Michael Jones is VP michael.jones@dachisgroup.com Technology, frequent speaker, and manages our data @mjfreshyfresh partnerships with Twitter, Facebook, LinkedIn and other social platforms. 2
  3. 3. Social Analytics: The OfferingThat Ate Your Agency 3
  4. 4. Agencies have a problem 4
  5. 5. “Death by Spreadsheet” ©2012 DACHIS GROUP 5
  6. 6. It’s hard to deliver a quality product The typical large enterprise now has dozens of social accounts across a minimum of 3 to 4 social platforms and a variety of global territories. Significant variations among analytics dashboards No consistency of metrics across social platforms Constant change in features, export capabilities, data calculation® 2012 Dachis Group. Confidential and Proprietary 6
  7. 7. Competition is fierce There are 125 pages of results for the word “analytics” on Invest in Social’s Directory 1200+ Agencies 3000+ Open Positions Anyone can hang up a shingle Hiring a team of experts is extremely difficult You are competing with vendors, agencies and brands for talent® 2012 Dachis Group. Confidential and Proprietary 7
  8. 8. Clients are more demanding The days of a hockey stick graph of ‘likes’ and ‘followers’ are long gone Data must help optimize tactics to create earned media Analytics must be integrated and multi- platform Reports must arrive more quickly® 2012 Dachis Group. Confidential and Proprietary 8
  9. 9. What can you do? 9
  10. 10. Use a smaller team todeliver better metrics muchmore quickly. 10
  11. 11. Smaller team Our solutions were built with collaboration in mind so that your existing team can deliver reports much more efficiently. Use a standard toolkit and set of metrics for any client Anyone can create an insight, contribute to a report or comment on a report Collaboration occurs within the tool® 2012 Dachis Group. Confidential and Proprietary 11
  12. 12. Better metrics Every piece of data from the entire Dachis Group analytics platform is available for collaborative analysis. 35,000 brands and more than 100,000,000 social accounts Real-time data on social activity Advanced analytics that go beyond likes/follows® 2012 Dachis Group. Confidential and Proprietary 12
  13. 13. Much more quickly Invite a client to view the report digitally or export any chart to PowerPoint with a single click. Professionally designed reports Full dynamic data available from any slide Export to PowerPoint instantly® 2012 Dachis Group. Confidential and Proprietary 13
  14. 14. DEMO 14
  15. 15. Introducing Collaborative ReportingA New Way to Uncover and Share Ideas Across Your Brand TeamCollaborative Reportingmarries big data and sharedinsight enabling brandmarketers and digitalagencies to create beautiful,simple and clear views ofsocial marketingperformance.1 Uncover Insights2 Create a Narrative3 Share with your team ©2012 DACHIS GROUP 15
  16. 16. 1) Uncover an Observation Clip any data point for analysis, bringing along all of its rich context. 11 Select an observation, such as a trendline of your brand’s conversation strength vs competitors, or a tweet from a brand advocate.2 Add your notes. What was interesting or 2 unusual about the data?3 Add your observation to an existing Narrative or create a new one. 3 1 ©2012 DACHIS GROUP 16
  17. 17. 2) Assemble a Narrative Create a shared narrative by instantly assembling observations into an interactive microsite.1 Each thumbnail reveals the observation’s content.2 Notes and with the ride along annotations Observation 1 2 ©2012 DACHIS GROUP 17
  18. 18. 3) Share with Your Team Invite others to review or contribute.1 Invite anyone on your team to collaborate and add their comments. 12 Download the insights as native PowerPoint 2 slides, giving you immediate access to “boss ready” reports. ©2012 DACHIS GROUP 18
  19. 19. Summary1 Stop re-inventing the wheel2 Use a smaller team3 Deliver a better product Better client retention New revenue streams 19
  20. 20. Q&A 20
  21. 21. Learn More Sign up for a 1:1 Tour Stay in touchhttp://social.dachisgroup.com/tour-collaborative-reporting brian.kotlyar@dachisgroup.com @bkotlyar http://dachisgroup.com http://socialbusinessindex.com 21