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This webinar takes a data-driven look at the social marketing impact of the Red Bull Stratos campaign. …
This webinar takes a data-driven look at the social marketing impact of the Red Bull Stratos campaign.
The Red Bull Stratos space jump on October 14, 2012 was a breathtaking spectacle and scientific achievement witnessed by millions. It was also a remarkable brand marketing phenomenon, and one of the clearest examples we’ve seen of the new wave of advocacy-driven social marketing that we call Engagement@Scale.
• the core campaign metrics, including: number of consumer actions, audience size, new subscribers
• the type and tone of conversations and content shared
• the scope of leveraged impressions and consumer generated messages
Dachis Group speakers include: Brian Kotlyar (@bkotlyar)