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Webinar: Measuring Social Campaigns (@DachisGroup)
 

Webinar: Measuring Social Campaigns (@DachisGroup)

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For quite a while now, social media campaigns have been part of daily life for large brands and organizations. But, a deep, dark secret remains, as brand managers struggle to understand what worked or ...

For quite a while now, social media campaigns have been part of daily life for large brands and organizations. But, a deep, dark secret remains, as brand managers struggle to understand what worked or why, what value it contributed to the business, or how to create a better campaign next time.

Leading brands are realizing that to authentically engage at scale in social, you need to develop core competencies in advocacy programs and in social measurement, including understanding the business impact of social campaigns.

In this webinar, you'll learn:

+ How to structure your measurement approach.
+ How to identify and gather the right metrics.
+ How to communicate results with your team.

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  • Prior to social, brands have always been about connecting and engaging with customers in an authentic way, whether the brand is a small restaurant or a global shoe company,
  • And now, social provides brand marketers with the ultimate platform for scaling their engaging with customers.
  • Social is a remarkable opportunity for brands in two respects. First, it provides the ability to directly reach a massive audience.
  • Second, social provides marketers with a massive amount of data and insights from consumers, something they couldn’t access before via surveys, panels and focus groups.
  • And today, social campaigns are part of a brand’s daily programs. Here are a few social campaigns and brands that the Dachis Group has worked with.

Webinar: Measuring Social Campaigns (@DachisGroup) Webinar: Measuring Social Campaigns (@DachisGroup) Presentation Transcript