Webinar: Collaborative Reporting by @DachisGroup

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Tired of wasting time on inneffective social marketing reporting? You're not alone. Month after month in offices all around the world marketers are presented with reports that are too superficial to …

Tired of wasting time on inneffective social marketing reporting? You're not alone. Month after month in offices all around the world marketers are presented with reports that are too superficial to be actionable and arrive to late to be useful. The power of social marketing is wasted.

This webinar shows you how to quickly create beautiful, simple and clear analyses of marketing performance with input from all your organization's experts. We will discuss the core challenges of social marketing reporting today and how you can overcome those challenges through collaboration and Big Data.

You will learn:

- How to isolate observations about brand's social performance.

- How to assemble a narrative of observations about a campaign, competitors or a brand program.

- How to share the insights with others and download "boss ready" reports.

Dachis Group speakers include: John De Oliveira (@johndeo), Brian Kotlyar (@bkotlyar) and Doug Kern (@doug_kern)

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  • 1. SOCIALIZING SOCIAL MEASUREMENTWEBINAR:COLLABORATIVE REPORTINGNOVEMBER 2012DACHIS GROUP 1
  • 2. Speakers John De Oliveira leads the john.deoliveira@dachisgroup.com product management team at Dachis Group and manages @johndeo the creation and development of our social analytics software. Brian Kotlyar works with brian.kotlyar@dachisgroup.com global brands on social business strategy and runs the @bkotlyar Dachis Group blog. 2
  • 3. “Death by Spreadsheet” 3
  • 4. What’s BrokenToo siloedHard to share insights across teams.Too littleDifficult to add your thoughts and make them“stick” to the data.Too lateReports arrive weeks, or months, after thecampaign. “Death by Spreadsheet” 4
  • 5. Collaborative ReportingSocial Performance Monitoris rich with insights about yourbrands social activity and theimpact on your strategy.It’s pre-loaded with daily socialinsights from more than 30thousand brands and 100million social accounts. 5
  • 6. Collaborative ReportingWhat you need is a way tokeep track of your importantdiscoveries... 6
  • 7. Collaborative ReportingWhat you need is a way tokeep track of your importantdiscoveries......and a way to organize andshare your insights quickly, sotheres time to act upon them. 7
  • 8. Collaborative Reporting Opportunity: Attract Competitors DetractorsWhat you need is a way tokeep track of your importantdiscoveries... Why are customers unhappy about our new TV Ad?...and a way to organize andshare your insights quickly, sotheres time to act upon them. New Customers Becoming Advocates Faster than Before Too Many Sale Promotions are Leading to a Decrease in Perceived Quality 8
  • 9. Collaborative ReportingWhat you need is a way tokeep track of your importantdiscoveries......and a way to organize andshare your insights quickly, sotheres time to act upon them. 9
  • 10. Collaborative ReportingIntroducing CollaborativeReporting, The latest SocialSaaS App from Dachis Group.Here’s how it works. 10
  • 11. Introducing Collaborative ReportingCollaborative Reporting marries bigdata and shared insight enablingbrand marketers and digital agenciesto create beautiful, simple and clearviews of social marketingperformance. 1 Uncover Insights 2 Create a Narrative 3 Share with your team 11
  • 12. 1) Uncover an Observation 1Clip any data point for analysis,bringing along all of its rich context.1 Select an observation, such as a trendline of your brand’s conversation strength vs 2 competitors, or a tweet from a brand advocate.2 Add your notes. What was 3 interesting or unusual about the data?3 Add your observation to an existing Narrative or create a 1 new one. 12
  • 13. 2) Assemble a NarrativeCreate a shared narrative by instantlyassembling observations into aninteractive microsite.1 Each thumbnail reveals the observation’s content. 12 Notes and annotations ride along with the Observation 2 1 13
  • 14. 3) Share with Your TeamInvite others to review or contribute.1 Invite anyone on your team to collaborate and add their 1 comments. 22 Download the insights as native PowerPoint slides, giving you immediate access to “boss ready” reports. 14
  • 15. Learn More Sign up for a 1:1 Tour Stay in touch john.deoliveira@dachisgroup.comhttp://social.dachisgroup.com/tour @johndeo brian.kotlyar@dachisgroup.com @bkotlyar doug.kern@dachisgroup.com @doug_kern http://dachisgroup.com http://socialbusinessindex.com 15