Want to know who won Black Friday in social? In this webinar, we looked at how the social campaigns from 15 of the world's biggest brands performed, as we take a Big Data look across Walmart, Best Buy, Radio Shack, Kohl's, Target, JCPenney, Bass Pro Shops, Dick's Sporing Goods, Amazon, Macy's, Sports Authority, and Kmart.
• Which Black Friday retailers received the most earned media exposure from social sharing.
• Which brands had the "loudest" conversation in social.
• Which brands had the largest share of social conversations during the holiday.
Dachis Group speakers include: Liz Courtney (@partyliz), Brian Kotlyar (@bkotlyar), Ray Renteria (@RayRenteria) and Doug Kern (@doug_kern)