Karen McGrane at SBS2010

Hi! I’m @karenmcgrane from Bond Art + Science. 1

PRESPER ECKERT & JOHN MAUCHLEY “ One would think that if a man invented a machine that revolutionized the world, took out a patent on that machine, and had the full financial and legal resources of a major American corporation on his side, he would spend most of the rest of his life enjoying fortune and fame. Edison did. Bell did. By and large, Pres Eckert and John Mauchley did not. — Shurkin, Engines of the Mind 2

ENIAC (1946) 3

BINAC (1949) 4

60 YEARS LATER, WE’VE LEARNED A LOT. 5

WE’VE LEARNED A LOT ABOUT FAILURE. 6

Hardware Programming Languages Operating Systems Software Applications Websites 1950 1960 1970 1980 1990 2000 2010

Over budget Didn’t meet requirements Scope creep Not tested before launch Missed deadlines 8

Michael Fauscette, IDC + Natalie Petouhoff, Forrester Research Social CRM Summit, February 2010 10

Hardware Programming Languages Operating Systems Software Applications Websites Social Business 1950 1960 1970 1980 1990 2000 2010 Technology + Process People + Culture

HOW TO FAIL AT SOCIAL BUSINESS IT’S EASY!

ASSUME YOU’RE READY. 13

ASSUME GRASSROOTS INITIATIVES WILL SCALE. 16

John Maeda, Laws of Simplicity 17

DON’T DO ANY RESEARCH. 18

Thinking you can get behavior from demographics is like thinking someone’s home address will tell you how they drive to work 19

ASSUME USERS WILL DO WHAT YOU WANT THEM TO. 20

  KPIs 21

Leaving on Not getting time yelled at 22

MAKE HiPPO DECISIONS. 23

HiPPOs rule the world when it comes to creating customer experiences. And that’s a bad thing. No matter what the optimal customer experience should be on the website, and regardless of your competence, the HiPPO decides what goes on the site. Avinash Kaushik, Experiment or Go Home! 24

http://www.dachisgroup.com	123
http://www.slideshare.net	6
http://secondaryartifacts.tumblr.com	4
http://www.smallbiztwit.info	2
http://dailyinteractive.ca	2
http://translate.googleusercontent.com	1
http://web.archive.org	1

Karen McGrane at SBS2010

by Dachis Group on Mar 17, 2010

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Karen McGrane at SBS2010 — Presentation Transcript