Your SlideShare is downloading. ×
The Top Airlines in Social Media - Dachis Group
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

The Top Airlines in Social Media - Dachis Group

939
views

Published on

We used our big data social analytics platform to determine who is flying high in social. American Airlines, US Airways, and Delta are among the big players.

We used our big data social analytics platform to determine who is flying high in social. American Airlines, US Airways, and Delta are among the big players.

Published in: Travel

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
939
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. TOP AIRLINES IN SOCIAL From aircraft fanatics to frequent business travelers, consumers are eager to connect with and complain to their favorite airlines. Here are the top performing airlines in social media. (7-day snapshot: January 7-15, 2014) Get the full analysis at http://dachisgroup.com/best-airlines-in-social-media/ 1. 2. 3. massive audience of more than audience of 492K, but ranks 2nd performer across the board, on our list because of all the placing top 5 in several excitement from its merger with categories including American. engagement & impressions - US Air maintains a collective AA stands out for engaging a 4M and creating more than 2.4M impressions from social interactions. Delta is a strong social more than 14.7M! 5. 4. United has the highest percentage Alaska Air may be small, but of actively engaged audience they have the highest content members of any airline. engagement ratio of any other ranked brand. 6. 7. 8. with its small but loyal all day long, Air Canada posted 200+ France content, earning it a Qantas is actively engaged followers and works hard to produce witty and Churning out content in 2 languages times in the period, yielding a highly active and positive audience. engagement-worthy posts. People love sharing Air leading impressionsper-post ratio. They know their audience. 9. 10. active-audience percentage and knows how to of the largest audience bases. They tweet and post The Denver-based airline has a high build a strong, loyal social following. Operating over 66 social accounts, KLM has one in dozens of languages, attracting interest from consumers the world over. Get the full analysis at http://dachisgroup.com/best-airlines-in-social-media/ Dachis Group powers the real-time marketing and social engagement of the world’s leading brands through a combination of big data social analytics and world-class social consulting services.