The Social Performance of Mega-Software Brands: SAP vs Oracle

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Big consumer brands have always led the way in social engagement, creating and growing their Twitter and Facebook platforms. But as we enter 2012, two themes emerge, putting a twist on how brand’s …

Big consumer brands have always led the way in social engagement, creating and growing their Twitter and Facebook platforms. But as we enter 2012, two themes emerge, putting a twist on how brand’s participate socially.

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