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Social Business Design
Peter Kim                                                                Kate Niederhoffer
Managing...
Social Business Design | March 15, 2010




About Dachis Group
• Founded in 2008
• Located in Austin, London, and Sydney
•...
How did we get here?




® 2010 Dachis Group. Confidential and Proprietary
                                                ...
Social Business Design | March 15, 2010




Do you remember the first time you...
• Commented on a blog post...and someone
...
Social Business Design | March 15, 2010




Back to the participation economy...




                social media takes us...
Social Business Design | March 15, 2010




...and participation is growing


                                            ...
But not so fast...




® 2010 Dachis Group. Confidential and Proprietary
                                                  ...
Social Business Design | March 15, 2010




Issues businesses face today
•      Proliferation of choice
•      Unidirectio...
Itʼs time for social business




® 2010 Dachis Group. Confidential and Proprietary
                                       ...
Social Business Design | March 15, 2010




® 2010 Dachis Group. Confidential and Proprietary
                             ...
Social business design




® 2010 Dachis Group. Confidential and Proprietary
                                              ...
Social Business Design | March 15, 2010




                                                         Communication   Conte...
Social Business Design | March 15, 2010




Connections




                                                   • To whom a...
Social Business Design | March 15, 2010




Are you siloed or networked?




                                             ...
Social Business Design | March 15, 2010




Culture




                                                   • Do you have a...
Social Business Design | March 15, 2010




     How will you govern?




Source: Ambidanze on Flickr
     ® 2010 Dachis G...
Social Business Design | March 15, 2010




Communication




                                                   • Are you...
Social Business Design | March 15, 2010




Does communication flow freely?




® 2010 Dachis Group. Confidential and Propri...
Social Business Design | March 15, 2010




Content




                                                   • How can you m...
Social Business Design | March 15, 2010




Are you measuring what matters?




® 2010 Dachis Group. Confidential and Propr...
What it means for you




® 2010 Dachis Group. Confidential and Proprietary
                                               ...
Social Business Design | March 15, 2010




Are you ready for social business?
•      Business goals: not how, but why soc...
Thank you

http://www.dachisgroup.com
+ 1 512 275-7825
slides@dachisgroup.com
                             #sbd
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SXSW - Dachis Group

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  1. 1. Social Business Design Peter Kim Kate Niederhoffer Managing Director, North America Principal @peterkim @katenieder March 15, 2010 * Excerpted version for distribution. The original file was over 50 MB. #sbd
  2. 2. Social Business Design | March 15, 2010 About Dachis Group • Founded in 2008 • Located in Austin, London, and Sydney • Deliver research, strategy, and implementation The Estee Lauder Companies Coca-Cola Yum! Brands Southern Company Intuit: TurboTax Forbes, Inc. ® 2010 Dachis Group. Confidential and Proprietary #sbd
  3. 3. How did we get here? ® 2010 Dachis Group. Confidential and Proprietary #sbd
  4. 4. Social Business Design | March 15, 2010 Do you remember the first time you... • Commented on a blog post...and someone responded? • Got a friend request on Facebook from a childhood friend? • Were followed on Twitter by an “internet celebrity”? ® 2010 Dachis Group. Confidential and Proprietary #sbd
  5. 5. Social Business Design | March 15, 2010 Back to the participation economy... social media takes us back to the participation economy that existed before the industrial revolution ® 2010 Dachis Group. Confidential and Proprietary #sbd
  6. 6. Social Business Design | March 15, 2010 ...and participation is growing US Adults Active in Social Media 2009 82% 2008 75% 2007 56% 0% 45% 90% Source: Forrester Research ® 2010 Dachis Group. Confidential and Proprietary #sbd
  7. 7. But not so fast... ® 2010 Dachis Group. Confidential and Proprietary #sbd
  8. 8. Social Business Design | March 15, 2010 Issues businesses face today • Proliferation of choice • Unidirectional communication • Filter failure • Human nature • Scalability ® 2010 Dachis Group. Confidential and Proprietary #sbd
  9. 9. Itʼs time for social business ® 2010 Dachis Group. Confidential and Proprietary #sbd
  10. 10. Social Business Design | March 15, 2010 ® 2010 Dachis Group. Confidential and Proprietary #sbd
  11. 11. Social business design ® 2010 Dachis Group. Confidential and Proprietary #sbd
  12. 12. Social Business Design | March 15, 2010 Communication Content Connections Culture ® 2010 Dachis Group. Confidential and Proprietary #sbd
  13. 13. Social Business Design | March 15, 2010 Connections • To whom are you connected and how? ® 2010 Dachis Group. Confidential and Proprietary #sbd
  14. 14. Social Business Design | March 15, 2010 Are you siloed or networked? Source: twiangulate.com ® 2010 Dachis Group. Confidential and Proprietary #sbd
  15. 15. Social Business Design | March 15, 2010 Culture • Do you have a social calibration? ® 2010 Dachis Group. Confidential and Proprietary #sbd
  16. 16. Social Business Design | March 15, 2010 How will you govern? Source: Ambidanze on Flickr ® 2010 Dachis Group. Confidential and Proprietary #sbd
  17. 17. Social Business Design | March 15, 2010 Communication • Are you creating signal or noise? ® 2010 Dachis Group. Confidential and Proprietary #sbd
  18. 18. Social Business Design | March 15, 2010 Does communication flow freely? ® 2010 Dachis Group. Confidential and Proprietary #sbd
  19. 19. Social Business Design | March 15, 2010 Content • How can you measure for meaning? ® 2010 Dachis Group. Confidential and Proprietary #sbd
  20. 20. Social Business Design | March 15, 2010 Are you measuring what matters? ® 2010 Dachis Group. Confidential and Proprietary #sbd
  21. 21. What it means for you ® 2010 Dachis Group. Confidential and Proprietary #sbd
  22. 22. Social Business Design | March 15, 2010 Are you ready for social business? • Business goals: not how, but why social? • Listening landscape: mass + social • Competitive assessment • Organization, i.e. “who owns social” • Decision rights and workflow • Measurement and metrics • Technology: owned and leased ® 2010 Dachis Group. Confidential and Proprietary #sbd
  23. 23. Thank you http://www.dachisgroup.com + 1 512 275-7825 slides@dachisgroup.com #sbd
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