SXSW - Dachis Group

Social Business Design Peter Kim Kate Niederhoffer Managing Director, North America Principal @peterkim @katenieder March 15, 2010 * Excerpted version for distribution. The original ﬁle was over 50 MB. #sbd

Social Business Design | March 15, 2010 About Dachis Group • Founded in 2008 • Located in Austin, London, and Sydney • Deliver research, strategy, and implementation The Estee Lauder Companies Coca-Cola Yum! Brands Southern Company Intuit: TurboTax Forbes, Inc. ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

How did we get here? ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 Do you remember the ﬁrst time you... • Commented on a blog post...and someone responded? • Got a friend request on Facebook from a childhood friend? • Were followed on Twitter by an “internet celebrity”? ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 Back to the participation economy... social media takes us back to the participation economy that existed before the industrial revolution ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 ...and participation is growing US Adults Active in Social Media 2009 82% 2008 75% 2007 56% 0% 45% 90% Source: Forrester Research ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

But not so fast... ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 Issues businesses face today • Proliferation of choice • Unidirectional communication • Filter failure • Human nature • Scalability ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Itʼs time for social business ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social business design ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 Communication Content Connections Culture ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 Connections • To whom are you connected and how? ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 Are you siloed or networked? Source: twiangulate.com ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 Culture • Do you have a social calibration? ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 How will you govern? Source: Ambidanze on Flickr ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 Communication • Are you creating signal or noise? ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 Does communication ﬂow freely? ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 Content • How can you measure for meaning? ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 Are you measuring what matters? ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

What it means for you ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Social Business Design | March 15, 2010 Are you ready for social business? • Business goals: not how, but why social? • Listening landscape: mass + social • Competitive assessment • Organization, i.e. “who owns social” • Decision rights and workﬂow • Measurement and metrics • Technology: owned and leased ® 2010 Dachis Group. Conﬁdential and Proprietary #sbd

Thank you http://www.dachisgroup.com + 1 512 275-7825 slides@dachisgroup.com #sbd

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SXSW - Dachis Group

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