Social Business
Design in Action

Robin Hamman (@cybersoc)
Headshift Europe




Thursday, 25 March 2010
[headshift clients]
Thursday, 25 March 2010
• New Statesman New Media Awards 2008:             • Forrester Groundswell Awards 2008: Finalists
                    Winn...
[user centred process]
Thursday, 25 March 2010
[user centred process]
Thursday, 25 March 2010
[One&Other (Sky Arts)]
Thursday, 25 March 2010
real opportunities...




                                          [opportunities]
Thursday, 25 March 2010
Go to Your Audience
                             the whole web is your canvas




                                        ...
[Do the Green Thing]
Thursday, 25 March 2010
[Royal Dutch Shell]
Thursday, 25 March 2010
Activate Your Customers
                           learn by watching what they say and do




                            ...
[MetroTwin (British Airways)]
Thursday, 25 March 2010
[Fix My Street]
Thursday, 25 March 2010
[MP's Expenses]
Thursday, 25 March 2010
Learn to Listen
                                listen and learn




                                                   [o...
[people are talking]
Thursday, 25 March 2010
[monitoring platform]
Thursday, 25 March 2010
[monitoring platform]
Thursday, 25 March 2010
Engaging With Customers
                                  wherever they are




                                          ...
[acknowledging problems]
Thursday, 25 March 2010
[getsatisfaction.com]
Thursday, 25 March 2010
[getting the whole business involved]
Thursday, 25 March 2010
[engagement strategy]
Thursday, 25 March 2010
[Global Consumer Brand]
Thursday, 25 March 2010
[Global Consumer Brand]
Thursday, 25 March 2010
Working Together
                             enterprise collaboration




                                               ...
[BP Marketing Intranet]
Thursday, 25 March 2010
[Global Brand Legal Dept]
Thursday, 25 March 2010
Wider Collaboration
                            sharing ideas and experience




                                         ...
[Audience? Producer?]
Thursday, 25 March 2010
Logo                          Logo
                                  Logo
       XX




                XX




           ...
Logo                          Logo
                                  Logo
       XX




                XX




           ...
[MentorNet]
Thursday, 25 March 2010
[MentorNet]
Thursday, 25 March 2010
Social Business
Design in Action

Robin Hamman (@cybersoc)
Headshift Europe




                           [the beginning]...
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Robin Hamman at SBS2010 Sydney

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Robin Hamman's talk on Social Business Design in Action at the Social Business Summit 2010 in Sydney.

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Transcript of "Robin Hamman at SBS2010 Sydney"

  1. 1. Social Business Design in Action Robin Hamman (@cybersoc) Headshift Europe Thursday, 25 March 2010
  2. 2. [headshift clients] Thursday, 25 March 2010
  3. 3. • New Statesman New Media Awards 2008: • Forrester Groundswell Awards 2008: Finalists Winners • HEIST Awards for Education Marketing: Gold • Prospect Magazine Think Tank of the Year • Marketing Week Best Packaged Goods Web Awards 2006: Best website Site: Top 10 placement • New Statesman New Media Awards 2006: • Legal Business Best Legal Website: Top 20 Highly commended placement • International Information Industry Award 2005: • Internet Marketing Attorney: Global Top 10 Innovation in Knowledge Management placement • New Media Age Effectiveness Awards 2004: • Revolution New Media Marketing Awards: Best Public Sector Website Best use of new media for customer service • International Information Industry Award 2003: • IVCA Awards: Two Runner-up positions Best intranet / extranet • New Media Age Effectiveness Awards: Finalist • CRM Industry Awards 2003: Innovation of the Year • New Statesman New Media Awards: Finalist • International Visual Communication • Central IT Unit, Cabinet Office: example of Association Awards 2003: Commended best practice [headshift awards] Thursday, 25 March 2010
  4. 4. [user centred process] Thursday, 25 March 2010
  5. 5. [user centred process] Thursday, 25 March 2010
  6. 6. [One&Other (Sky Arts)] Thursday, 25 March 2010
  7. 7. real opportunities... [opportunities] Thursday, 25 March 2010
  8. 8. Go to Your Audience the whole web is your canvas [opportunity one] Thursday, 25 March 2010
  9. 9. [Do the Green Thing] Thursday, 25 March 2010
  10. 10. [Royal Dutch Shell] Thursday, 25 March 2010
  11. 11. Activate Your Customers learn by watching what they say and do [opportunity two] Thursday, 25 March 2010
  12. 12. [MetroTwin (British Airways)] Thursday, 25 March 2010
  13. 13. [Fix My Street] Thursday, 25 March 2010
  14. 14. [MP's Expenses] Thursday, 25 March 2010
  15. 15. Learn to Listen listen and learn [opportunity three] Thursday, 25 March 2010
  16. 16. [people are talking] Thursday, 25 March 2010
  17. 17. [monitoring platform] Thursday, 25 March 2010
  18. 18. [monitoring platform] Thursday, 25 March 2010
  19. 19. Engaging With Customers wherever they are [opportunity four] Thursday, 25 March 2010
  20. 20. [acknowledging problems] Thursday, 25 March 2010
  21. 21. [getsatisfaction.com] Thursday, 25 March 2010
  22. 22. [getting the whole business involved] Thursday, 25 March 2010
  23. 23. [engagement strategy] Thursday, 25 March 2010
  24. 24. [Global Consumer Brand] Thursday, 25 March 2010
  25. 25. [Global Consumer Brand] Thursday, 25 March 2010
  26. 26. Working Together enterprise collaboration [opportunity five] Thursday, 25 March 2010
  27. 27. [BP Marketing Intranet] Thursday, 25 March 2010
  28. 28. [Global Brand Legal Dept] Thursday, 25 March 2010
  29. 29. Wider Collaboration sharing ideas and experience [opportunity six] Thursday, 25 March 2010
  30. 30. [Audience? Producer?] Thursday, 25 March 2010
  31. 31. Logo Logo Logo XX XX [Global Investment Group] Thursday, 25 March 2010
  32. 32. Logo Logo Logo XX XX [Global Investment Group] Thursday, 25 March 2010
  33. 33. [MentorNet] Thursday, 25 March 2010
  34. 34. [MentorNet] Thursday, 25 March 2010
  35. 35. Social Business Design in Action Robin Hamman (@cybersoc) Headshift Europe [the beginning] Thursday, 25 March 2010

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