Lee Bryant at SBS2010

Humanising the enterprise Lee Bryant, Social Business Summit, March 2010

I confess, I am a traditionalist

traditional business organogram

ecosystems, trading networks, mutual value exchange are not new ... they are tried and tested

The C20th Corporation: specialisation and exchange

Bureaucracy and business friction 1.0

Bureaucracy and business friction 1.0 structures that dampen network effects to get worse the more people use them

Network effects and Collective intelligence

Network effects and Collective intelligence structures that harness network effects to get better the more people use them

In the C21st, we are able to create new structures that have both intimacy & scale

The old way of thinking about efficiency

A new way of thinking about efficiency?

A new way of thinking about efficiency? John Chambers, CISCO: What used to be "me" is now "we" The goal is to get more products to market faster ... Fifteen minutes and one week to get a [business] plan that used to take six months!"

Are most corporations actually very efficient?

Proces-driven control is very expensive

“Efﬁciency is doing things right; effectiveness is doing the right things.” – Peter Drucker

How can we design more effective organisations ?

Social Business Design: humanising the enterprise

Think about behaviour, incentives and the way these play out in social networks

Are current organisational structures encouraging or suppressing talent?

In social networks, positive behaviours (and negative) can be highly contagious

Leadership as network influence: synthesising, making links, making sense

Some basic enablers for effectiveness: 1. healthy internal & external social networks 2. open data driving performance & feedback 3. a culture of getting things done together 4. sharing as a by-product of doing work

Collaboration & collective action have never been easier or cheaper. This has profound implications for organisational design.

The curious case of Corporate IT

Social Business Design archetypes (lenses) [social business design]

Social Business Design connections archetypes (lenses) [social business design]

Social Business Design connections archetypes (lenses) collaboration [social business design]

Social Business Design connections archetypes (lenses) collaboration culture [social business design]

Social Business Design connections archetypes (lenses) content collaboration culture [social business design]

New capabilities connections required ? content collaboration culture [social business design]

New capabilities connections network-centric required ? management content collaboration culture [social business design]

New capabilities connections network-centric required ? management content collaboration creating a sharing culture culture [social business design]

New capabilities connections network-centric required ? management content focus on data collaboration creating a & signals for performance sharing culture culture improvement [social business design]

New capabilities connections network-centric required ? management Helping ﬁlter for content relevance focus on data collaboration creating a & signals for performance sharing culture culture improvement [social business design]

Personal ﬁlters and aggregators Blogs Podcasts Wiki Tagging Social network RSS messaging Lightweight Social Interface IT Foundation Firm Services plus Clients specific vertical Markets applications

RSS & Reading Blogging Collaborating Sui Sui Sui Micro- Bookmarking All-in-one messaging Sui Sui Sui Some foundation services

Start by supporting existing behaviours with better, networked tools and features

Open data can change behaviour

Just the simple act of “publicizing” those numbers — not in a cruel way, but a “where are we at as a group?” way — has kept the support process on-task and, I think, made it a bit more like a video game. Open data can change behaviour

But don’t fall into the ROI trap and measure the wrong things just to get the seal of approval

Thank you for listening Lee@headshift.com http://www.headshift.com

I am lee@headshift.com and live at http://www.headshift.com Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers: http://www.flickr.com/photos/dplanet/94442623/ http://www.flickr.com/photos/djbrady/2304740173/sizes/l/ http://www.flickr.com/photos/joeshlabotnik/305410323/sizes/l/ http://www.flickr.com/photos/paul_irish/2379958609/sizes/l/ http://www.flickr.com/photos/notsogoodphotography/503637906/ sizes/o/ http://www.flickr.com/photos/euan/2342134129/ http://www.flickr.com/photos/thayer18/2473764858/ http://cyber.law.harvard.edu/publications/2008/ Mapping_Irans_Online_Public/interactive_blogosphere_map http://paperbackdreams.com/images/uploads/Future_Shock_1971.jpg http://www.flickr.com/photos/migrainechick/3185150010/sizes/o/ http://www.flickr.com/photos/wili/2628869994/ http://michaelreeve.files.wordpress.com/2009/02/ braveheart-1-1024.jpg http://www.flickr.com/photos/ivanatm/2081065914/ http://www.flickr.com/photos/pedrosimoes7/1301014184/sizes/l/ http://www.flickr.com/photos/brianboulos/36957265/ http://lh6.ggpht.com/_uYeCdeWUudM/RquSSy_X2oI/AAAAAAAAADU/ OuYTkaNKa3w/flyover.jpg http://www.flickr.com/photos/jurvetson/52581560/sizes/l/ http://img386.imageshack.us/img386/1141/is5vb.jpg

Thank you! Feedback: http://dach.is/l

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Lee Bryant at SBS2010

by Dachis Group on Apr 13, 2010

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Lee Bryant at SBS2010 — Presentation Transcript