Lane Becker at SBS2010
by Dachis Group on Mar 16, 2010
- 1,030 views
Lane Becker of GetSatisfaction.com on "Work Like the Network" ...
Lane Becker of GetSatisfaction.com on "Work Like the Network"
Businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent -- just to name a few. In this talk, we'll range around between the lofty and the practical, talking not only about what has to change but showing examples of how companies have done this and the kinds of success that can follow.
Accessibility
Categories
Tags
More...Upload Details
Uploaded via SlideShare as Apple Keynote
Usage Rights
© All Rights Reserved
Statistics
- Favorites
- 9
- Downloads
- 0
- Comments
- 1
- Embed Views
- Views on SlideShare
- 998
- Total Views
- 1,030
lars
1–1 of 1 previous next
Interested in the translation function. How do I make these ideas relevant to people who don’t have time for ideas?
In other words, if you want to succeed in the new world: BE LIKE THE INTERNET
In other words, if you want to succeed in the new world: BE LIKE THE INTERNET
All products have information content. The less a product has the more it’s commoditized.
What was once expensive is now free. CD -> mp3s. GOODS VS. BETTERS
AT THE MARKET LEVEL: Since information is so cheap to distribute (and often produce), it's made available for free. And when it's not, people copy and share it anyway. It's digital!
With competition for visibility and context, linking becomes the central activity. ...Instead of hording or hiding stuff (including ideas), value is created by making it available.
All products have information content. The less a product has the more it’s commoditized.
What was once expensive is now free. CD -> mp3s. GOODS VS. BETTERS
AT THE MARKET LEVEL: Since information is so cheap to distribute (and often produce), it's made available for free. And when it's not, people copy and share it anyway. It's digital!
With competition for visibility and context, linking becomes the central activity. ...Instead of hording or hiding stuff (including ideas), value is created by making it available.
the linking allows for faster, more lightweight connections, which means a company's footprint becomes smaller relative to its market activity. It also insulates it against the unpredictability of the accelerating change that the network enables
This affects everything.
You can have a pretty big node, but it's still just one node
And it's not the size of your node that counts, but the number and quality of the connections
And the relative verbosity!
That’s what it means to be a small part of a large, large network
Wikipedia gave up editorial control and that's when it succeeded
Google gave up (traditional) editorial control and that's where it succeeded
You don't control the conversation anymore
You can't predict what will happen, much less control it
Bit players have huge impact
You should always feel slightly out of control of events, because that means you're paying enough attention
Complexity of the network makes predictability impossible
Actually, it’s always been impossible, but now it's obvious on a regular basis. Story about Hong Kong harbor. Change needs to be baked into your process. Agile development: “Part of the process is changing the process.” Wisdom of crowds. (Maybe steal an example from the book?)
From long-term strategy to scenario planning. Not "our six month strategy" but "here are the things that might happen, here are the ways we might respond". Directional, not determined. Which one you follow depends on what happens next, and you can never look that far ahead
Quality Assurance every step of the way
The waterfall to the washing machine. waterfall approach to customer service, trouble tickets to “closure.” flow transforms. Away from the waterfall, assembly line approach, which is tied to complexity and increased cost -- solving for problems we no longer have. Towards the washing machine, fast, iterative
How can you achieve this?
But if we're focused on connections and innovation over competition, we have a enormous amount to lose by trying to shut down. The most important thing is to engage and connect -- when somebody criticizes you, that's a conversation! That's an opportunity. When someone reports about a wrongdoing, that's an opportunity.
You have more to gain by talking to other people about it than keeping it to yourself, because that's where connections, ideas, transformations occur. You want to be a verbose node on the network.
It’s not clear where your interests end and others begin
So many in the Internet space: Dell Ideastorm, Ubuntu Linux. Yahoo's open APIs, Google's open maps.
Flattening hierarchy. Away from the notion of the "consumer" to everyone being a creator!
So many in the Internet space: Dell Ideastorm, Ubuntu Linux. Yahoo's open APIs, Google's open maps.
Flattening hierarchy. Away from the notion of the "consumer" to everyone being a creator!
So many in the Internet space: Dell Ideastorm, Ubuntu Linux. Yahoo's open APIs, Google's open maps.
Flattening hierarchy. Away from the notion of the "consumer" to everyone being a creator!
Success of businesses like Wikipedia and Google in direct proportion to how much control over their business they try to stake out