One Percenters
1% Rule
7.4m/month
68,682 editors
    0.9%
4.5m/month
11,420 creators
     0.2%
100,000/month
  900 creators
     0.9%
Inequality is
  the Rule
Big getting bigger
Consumers of content              Creators of content
                  155 million
                   ...
Most trusted advertising
1.       Recommendations from friends
2.       Other peoples’ opinions online
3.       Company we...
“I'm sending back my Discovery
 Educator lab coat to Discovery on
Monday...I'm no longer proud to be
a member of DEN - an ...
By the Numbers
DEN members         130,000
STAR Educators        5,000
Leadership Councils     230
Gurus                  ...
+114%
United Streaming usage increased
Source: Discovery
2.5x
Usage by DEN schools vs. non-DEN schools
   Source: Discovery
82% 99%
    United Streaming renewals
Source: Discovery
S T R A T E G I C     P L A N                                                                                             ...
3 things
Find
Give them
something to

join
Refine
Jackie Huba
         Ant’s Eye View
Email: jackie@antseyeview.com
      Twitter: @jackiehuba
Blog: ChurchoftheCustomer.com
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
Jackie Huba at SBS2010
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Jackie Huba at SBS2010

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Jackie Huba's presentation at the Dachis Group Social Business Summit on "One Percenters."

Published in: Business

Transcript of "Jackie Huba at SBS2010"

  1. 1. One Percenters
  2. 2. 1% Rule
  3. 3. 7.4m/month 68,682 editors 0.9%
  4. 4. 4.5m/month 11,420 creators 0.2%
  5. 5. 100,000/month 900 creators 0.9%
  6. 6. Inequality is the Rule
  7. 7. Big getting bigger Consumers of content Creators of content 155 million (70%) 116 million (52%) 115 million (60%) 83 million (43%) 2008 2013 2008 2013 Source: eMarketer, January 2009
  8. 8. Most trusted advertising 1. Recommendations from friends 2. Other peoples’ opinions online 3. Company websites 4. Editorial content (news articles) 5. Brand sponsorships Source: Nielsen Online Global Consumer Study, April 2009
  9. 9. “I'm sending back my Discovery Educator lab coat to Discovery on Monday...I'm no longer proud to be a member of DEN - an organization that I once promoted everywhere I went. Sad.” --Eric Langhorst, 8th grade history teacher, Liberty Missouri, on his blog
  10. 10. By the Numbers DEN members 130,000 STAR Educators 5,000 Leadership Councils 230 Gurus 5 Source: Discovery
  11. 11. +114% United Streaming usage increased Source: Discovery
  12. 12. 2.5x Usage by DEN schools vs. non-DEN schools Source: Discovery
  13. 13. 82% 99% United Streaming renewals Source: Discovery
  14. 14. S T R A T E G I C P L A N P R I VAT E A N D C O N F I D E N T I A L B Y D E C . 3 1 , 2 0 0 5 , W E P L A N T O : v1.0 07-20-05 Increase WOM for Increase usage Grow revenue and Objectives unitedstreaming of unitedstreaming number of installs 1,000 certified DEN Facilitate 1,500 10,000 people 300,000 active US 600,000 registered 70,000 total Goals teachers DEN events trained users US users subscribed buildings Launch DEN Hire nationwide Strategies certification program field manager team Create Discovery Increase usage of US by Improve our customer Grow number of Educator Network existing customers feedback loop new customers Tactics Application system Hold training events Monthly newsletter Launch print magazine Focus on CAB Launch In focus promotion (Betsy/date) (Hall, Scott/date) (Betsy/date) (Betsy/date) (Pat/date) (person/date) Congratulation kit Grow existing customers Message boards Host xx webinars Focus on survey results Conferences (Betsy/date) (Various/date) (Coni/date) (Jahna/date) (Research/date) (Pat/date) Meet state network hubs Upload/download system Online training Customer support center Sales calls Launch email newsletter (Various/date) (Coni/date) (Sharon/date) (Mark/date) (Johnjoe/date) (Betsy/date) Participate in conferences Blog network Sweepstakes program (Various/date) (Coni/date) (Mark/date) OTHER Be active blog users Social networking (Various/date) (Coni/date) Centralize email marketing (?/date) Create US user groups (Various/date)
  15. 15. 3 things
  16. 16. Find
  17. 17. Give them something to join
  18. 18. Refine
  19. 19. Jackie Huba Ant’s Eye View Email: jackie@antseyeview.com Twitter: @jackiehuba Blog: ChurchoftheCustomer.com

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