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From Likes To Loves in social business

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I delivered this deck in Dallas on 6 October 2011 as part of Lithium Technology's "Likes to Loves" Tour.

I delivered this deck in Dallas on 6 October 2011 as part of Lithium Technology's "Likes to Loves" Tour.

Published in Business , Technology
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Transcript

  • 1. From Likes To Loves - In Social BusinessPeter KimChief Strategy Officer6 October 2011
  • 2. About Dachis Group.® 2011 Dachis Group. Confidential and Proprietary
  • 3. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourWe are 200+ professionals worldwide Austin London New York Portland Philadelphia St. Louis Lincoln Madrid Amsterdam Sydney® 2011 Dachis Group. Confidential and Proprietary
  • 4. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourWe’ve worked with... Fortune 100® 2011 Dachis Group. Confidential and Proprietary
  • 5. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourWe have delivered 500+ Social Media Solutions® 2011 Dachis Group. Confidential and Proprietary
  • 6. Let’s begin with the end in mind® 2011 Dachis Group. Confidential and Proprietary
  • 7. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourThe goal: create business value Activate! Unite! + Cultivate loyalists into advocates for your + Engage consumers in brand and have them Communicate! meaningful relationships demonstrate your brand + Brand values to that drive loyalty" values in the Create! consumers in new, marketplace" + A company that lives compelling ways" brand values from the inside out"® 2011 Dachis Group. Confidential and Proprietary
  • 8. +Create® 2011 Dachis Group. Confidential and Proprietary
  • 9. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  • 10. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourFrom institutions to individuals® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  • 11. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourCreate: start with culture® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  • 12. +Communicate® 2011 Dachis Group. Confidential and Proprietary
  • 13. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourFacebook 600M users worldwide® 2011 Dachis Group. Confidential and Proprietary
  • 14. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourTwitter® 2011 Dachis Group. Confidential and Proprietary
  • 15. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourYouTube® 2011 Dachis Group. Confidential and Proprietary
  • 16. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourCommunicate in new, compelling ways® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  • 17. +Unite® 2011 Dachis Group. Confidential and Proprietary
  • 18. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourFun stuff® 2011 Dachis Group. Confidential and Proprietary KLM #Fly2Miami, March 2011. Source: KLM
  • 19. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourRewarding stuff® 2011 Dachis Group. Confidential and Proprietary Sources: youtube.com, lancome-usa.com
  • 20. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourEmotional stuff® 2011 Dachis Group. Confidential and Proprietary Sources: deannaroy.com, Austin-American Statesman, Hyatt Regency Lost Pines Facebook page
  • 21. +Activate® 2011 Dachis Group. Confidential and Proprietary
  • 22. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour® 2011 Dachis Group. Confidential and Proprietary
  • 23. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourUse the right tools for the right jobs® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  • 24. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTourThe goal: create business value Activate! Unite! + Cultivate loyalists into advocates for your + Engage consumers in brand and have them Communicate! meaningful relationships demonstrate your brand + Brand values to that drive loyalty" values in the Create! consumers in new, marketplace" + A company that lives compelling ways" brand values from the inside out"® 2011 Dachis Group. Confidential and Proprietary
  • 25. Thank you+ 1 512-275-7825peter.kim@dachisgroup.com