Your SlideShare is downloading. ×
0
Social Business Design: A Global VisionPeter KimManaging Director, North America2 March 2011
2Two slides about Dachis Group® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011We are 200+ professionals in ten cities worldwide® 2011 Dachis Group. Confiden...
Social Business Summit Sydney | 2 March 2011We are 200+ professionals in ten cities worldwide             Austin          ...
Social Business Summit Sydney | 2 March 2011Who weʼve worked with® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011 Who weʼve worked withCONSUMER                             INDUSTRIAL         ...
5A bit of industry history® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011Then in 2006...® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011Then in 2006...® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011Saved by a tweet® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011Saved by a group® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011Discovered as an international star® 2011 Dachis Group. Confidential and Propr...
Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
But not so fast...® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011Dell hell® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011The Great HSBC student rip-off® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011Motrin Moms® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011   People want personal benefitSource: CarbonNYC on Flickr   ® 2011 Dachis Gro...
Social Business Summit Sydney | 2 March 2011   People want personal benefitSource: CarbonNYC on Flickr   ® 2011 Dachis Gro...
Social Business Summit Sydney | 2 March 2011Selecting a tool is difficult® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011Selecting a tool is difficult  • Blogs.  • Bebo. Bit.ly. Bloglines. Cyworld. D...
Social Business Summit Sydney | 2 March 2011Noise drowns out signal, causing filter failure® 2011 Dachis Group. Confidenti...
Social Business Summit Sydney | 2 March 2011Noise drowns out signal, causing filter failure® 2011 Dachis Group. Confidenti...
Social Business Summit Sydney | 2 March 2011Individuals donʼt scale® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011Individuals donʼt scale          ?® 2011 Dachis Group. Confidential and Propri...
Social Business Summit Sydney | 2 March 2011Incorporating social is tough® 2011 Dachis Group. Confidential and Proprietary
Itʼs time for social business® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011         Our connections are getting faster...                                ...
Social Business Summit Sydney | 2 March 2011         Our connections are getting faster...                                ...
Social Business Summit Sydney | 2 March 2011       ...with increasingly powerful nodesSource: Apple       ® 2011 Dachis Gr...
Social Business Summit Sydney | 2 March 2011       ...with increasingly powerful nodesSource: Apple       ® 2011 Dachis Gr...
Social Business Summit Sydney | 2 March 2011         We can office everywhere...Source: re-ality on Flickr         ® 2011 ...
Social Business Summit Sydney | 2 March 2011...and stay connected in the cloud® 2011 Dachis Group. Confidential and Propri...
Social Business Summit Sydney | 2 March 2011...and stay connected in the cloud® 2011 Dachis Group. Confidential and Propri...
Social Business Summit Sydney | 2 March 2011         We live in public...Credit: hyku on Flickr         ® 2011 Dachis Grou...
Social Business Summit Sydney | 2 March 2011      ...and open up to the worldSource: antigone78 on Flickr      ® 2011 Dach...
Social Business Summit Sydney | 2 March 2011      ...and open up to the worldSource: antigone78 on Flickr      ® 2011 Dach...
Social business by design® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011Connections                                     Culture   Communication   Clar...
Social Business Summit Sydney | 2 March 2011Connections                                                    • To whom are y...
Social Business Summit Sydney | 2 March 2011The Westgate Studies             Site Plan of Westgate and Westgate West, Fest...
Social Business Summit Sydney | 2 March 2011The Westgate Studies                                      “propinquity”       ...
Social Business Summit Sydney | 2 March 2011Fourth plinth, Trafalgar Square                                               ...
Social Business Summit Sydney | 2 March 2011Are you siloed or networked?                                                  ...
Social Business Summit Sydney | 2 March 2011Are you siloed or networked?                                                  ...
Social Business Summit Sydney | 2 March 2011Culture                                                    • Do you have a soc...
Social Business Summit Sydney | 2 March 2011If you had to rate your relationship with work...® 2011 Dachis Group. Confiden...
Social Business Summit Sydney | 2 March 2011If you had to rate your relationship with work...® 2011 Dachis Group. Confiden...
Social Business Summit Sydney | 2 March 2011         A US$900 million socially calibrated cultureSource: Larry Tomlinson o...
Social Business Summit Sydney | 2 March 2011         A US$900 million socially calibrated cultureSource: Larry Tomlinson o...
Social Business Summit Sydney | 2 March 2011Fortuneʼs 100 Best Companies to Work for in Americavs. S&P 500                ...
Social Business Summit Sydney | 2 March 2011Fortuneʼs 100 Best Companies to Work for in Americavs. S&P 500                ...
Social Business Summit Sydney | 2 March 2011How will you lead social business?                                            ...
Social Business Summit Sydney | 2 March 2011Communication                                                    • Are you cre...
Social Business Summit Sydney | 2 March 2011Communication as work, not for work® 2011 Dachis Group. Confidential and Propr...
Social Business Summit Sydney | 2 March 2011Communication as work, not for work® 2011 Dachis Group. Confidential and Propr...
Social Business Summit Sydney | 2 March 2011Nokia uses internal tools to broadcast signals® 2011 Dachis Group. Confidentia...
Social Business Summit Sydney | 2 March 2011Does communication flow freely?® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011Does communication flow freely?® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011Clarity                                                    • How can you measu...
Social Business Summit Sydney | 2 March 2011     Analyze for meaningSource: Nielsen Online    ® 2011 Dachis Group. Confide...
Social Business Summit Sydney | 2 March 2011  Measurement: where to start? buzz                                           ...
Social Business Summit Sydney | 2 March 2011Measure what you control, not just what you can• Only measure things that prov...
Are you designed for social business?® 2011 Dachis Group. Confidential and Proprietary
Social Business Summit Sydney | 2 March 2011Social business organization models vary          POINT IN TIME           PROC...
Social Business Summit Sydney | 2 March 2011Social business organization models vary          POINT IN TIME           PROC...
Social Business Summit Sydney | 2 March 2011People: prepared to connect                                                   ...
Social Business Summit Sydney | 2 March 2011Process: integrated across the matrix                                         ...
Social Business Summit Sydney | 2 March 2011Technology: tools support engagement                                          ...
Social Business Summit Sydney | 2 March 2011Success: Social business by design® 2011 Dachis Group. Confidential and Propri...
Thank youhttp://www.dachisgroup.com+ 1 512-275-7825peter.kim@dachisgroup.com@peterkim
Upcoming SlideShare
Loading in...5
×

2011 SBS Sydney | Peter Kim, Dachis Group SBD: A Global Vision

1,469

Published on

Published in: Travel, Business
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,469
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
33
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • That’s not all that’s being created, or shared. \n\nThe photo/video community site Flickr launched in 2004 and a few years later hosted 3.5 million photos and now they host (c) more than 5 billion images. (c)\n
  • That’s not all that’s being created, or shared. \n\nThe photo/video community site Flickr launched in 2004 and a few years later hosted 3.5 million photos and now they host (c) more than 5 billion images. (c)\n
  • YouTube launched in 2005 and just a couple years later was hosting 6 million videos.\n\nToday (c) the number is 150 million, with 24 hours of new videos uploaded to the site every minute — 3/4 coming from outside the United States. (c)\n
  • YouTube launched in 2005 and just a couple years later was hosting 6 million videos.\n\nToday (c) the number is 150 million, with 24 hours of new videos uploaded to the site every minute — 3/4 coming from outside the United States. (c)\n
  • Facebook started with a bang, too. After a couple years it had 35 million users. Today, (c) there are 500 million active users.\n\nIf Facebook were a country it would be the 3rd largest on the planet, behind only China and India. (c)\n
  • Facebook started with a bang, too. After a couple years it had 35 million users. Today, (c) there are 500 million active users.\n\nIf Facebook were a country it would be the 3rd largest on the planet, behind only China and India. (c)\n
  • And people aren’t just creating content — (c) they’re making connections. (c)\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript of "2011 SBS Sydney | Peter Kim, Dachis Group SBD: A Global Vision"

    1. 1. Social Business Design: A Global VisionPeter KimManaging Director, North America2 March 2011
    2. 2. 2Two slides about Dachis Group® 2011 Dachis Group. Confidential and Proprietary
    3. 3. Social Business Summit Sydney | 2 March 2011We are 200+ professionals in ten cities worldwide® 2011 Dachis Group. Confidential and Proprietary
    4. 4. Social Business Summit Sydney | 2 March 2011We are 200+ professionals in ten cities worldwide Austin London New York Portland Philadelphia St. Louis Lincoln Madrid Amsterdam Sydney® 2011 Dachis Group. Confidential and Proprietary
    5. 5. Social Business Summit Sydney | 2 March 2011Who weʼve worked with® 2011 Dachis Group. Confidential and Proprietary
    6. 6. Social Business Summit Sydney | 2 March 2011 Who weʼve worked withCONSUMER INDUSTRIAL ELECTRONICS R E TA I L TELECOMGOVERNMENT T R AV E L / L I F E S T Y L E FOOD/BEVERAGE AUTOMOTIVE FINANCIAL
SERVICES ® 2011 Dachis Group. Confidential and Proprietary
    7. 7. 5A bit of industry history® 2011 Dachis Group. Confidential and Proprietary
    8. 8. Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
    9. 9. Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
    10. 10. Social Business Summit Sydney | 2 March 2011Then in 2006...® 2011 Dachis Group. Confidential and Proprietary
    11. 11. Social Business Summit Sydney | 2 March 2011Then in 2006...® 2011 Dachis Group. Confidential and Proprietary
    12. 12. Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
    13. 13. Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
    14. 14. Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
    15. 15. Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
    16. 16. Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
    17. 17. Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
    18. 18. Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
    19. 19. Social Business Summit Sydney | 2 March 2011Saved by a tweet® 2011 Dachis Group. Confidential and Proprietary
    20. 20. Social Business Summit Sydney | 2 March 2011Saved by a group® 2011 Dachis Group. Confidential and Proprietary
    21. 21. Social Business Summit Sydney | 2 March 2011Discovered as an international star® 2011 Dachis Group. Confidential and Proprietary
    22. 22. Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
    23. 23. Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
    24. 24. But not so fast...® 2011 Dachis Group. Confidential and Proprietary
    25. 25. Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
    26. 26. Social Business Summit Sydney | 2 March 2011Dell hell® 2011 Dachis Group. Confidential and Proprietary
    27. 27. Social Business Summit Sydney | 2 March 2011The Great HSBC student rip-off® 2011 Dachis Group. Confidential and Proprietary
    28. 28. Social Business Summit Sydney | 2 March 2011Motrin Moms® 2011 Dachis Group. Confidential and Proprietary
    29. 29. Social Business Summit Sydney | 2 March 2011 People want personal benefitSource: CarbonNYC on Flickr ® 2011 Dachis Group. Confidential and Proprietary
    30. 30. Social Business Summit Sydney | 2 March 2011 People want personal benefitSource: CarbonNYC on Flickr ® 2011 Dachis Group. Confidential and Proprietary
    31. 31. Social Business Summit Sydney | 2 March 2011Selecting a tool is difficult® 2011 Dachis Group. Confidential and Proprietary
    32. 32. Social Business Summit Sydney | 2 March 2011Selecting a tool is difficult • Blogs. • Bebo. Bit.ly. Bloglines. Cyworld. Delicious. digg. Disqus. Dopplr. Drop.io. Facebook. Feedburner. Flickr. Foursquare. FriendFeed. Friendster. Google Buzz. Gowalla. hi5. instagr.am. Jive. LinkedIn. LiveJournal. mixi. MySpace. Ning. Orkut. Plancast. Posterous. PubSubHub. reddit. renren. Scribd. Second Life. Seesmic. Skyrock. SlideShare. StudiVZ. StumbleUpon. TripIt. Tumblr.® 2011 Dachis Group. Confidential and Proprietary
    33. 33. Social Business Summit Sydney | 2 March 2011Noise drowns out signal, causing filter failure® 2011 Dachis Group. Confidential and Proprietary
    34. 34. Social Business Summit Sydney | 2 March 2011Noise drowns out signal, causing filter failure® 2011 Dachis Group. Confidential and Proprietary
    35. 35. Social Business Summit Sydney | 2 March 2011Individuals donʼt scale® 2011 Dachis Group. Confidential and Proprietary
    36. 36. Social Business Summit Sydney | 2 March 2011Individuals donʼt scale ?® 2011 Dachis Group. Confidential and Proprietary
    37. 37. Social Business Summit Sydney | 2 March 2011Incorporating social is tough® 2011 Dachis Group. Confidential and Proprietary
    38. 38. Itʼs time for social business® 2011 Dachis Group. Confidential and Proprietary
    39. 39. Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
    40. 40. Social Business Summit Sydney | 2 March 2011® 2011 Dachis Group. Confidential and Proprietary
    41. 41. Social Business Summit Sydney | 2 March 2011 Our connections are getting faster... Non-Dialup DialupSource: Australian Bureau of Statistics, June 2010 ® 2011 Dachis Group. Confidential and Proprietary
    42. 42. Social Business Summit Sydney | 2 March 2011 Our connections are getting faster... Non-Dialup Dialup Australian Internet Subscribers 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Jun 2006 Sep 2006 Mar 2007 Dec 2007 Jun 2008 Dec 2008 Jun 2009 Dec 2009 Jun 2010Source: Australian Bureau of Statistics, June 2010 ® 2011 Dachis Group. Confidential and Proprietary
    43. 43. Social Business Summit Sydney | 2 March 2011 ...with increasingly powerful nodesSource: Apple ® 2011 Dachis Group. Confidential and Proprietary
    44. 44. Social Business Summit Sydney | 2 March 2011 ...with increasingly powerful nodesSource: Apple ® 2011 Dachis Group. Confidential and Proprietary
    45. 45. Social Business Summit Sydney | 2 March 2011 We can office everywhere...Source: re-ality on Flickr ® 2011 Dachis Group. Confidential and Proprietary
    46. 46. Social Business Summit Sydney | 2 March 2011...and stay connected in the cloud® 2011 Dachis Group. Confidential and Proprietary
    47. 47. Social Business Summit Sydney | 2 March 2011...and stay connected in the cloud® 2011 Dachis Group. Confidential and Proprietary
    48. 48. Social Business Summit Sydney | 2 March 2011 We live in public...Credit: hyku on Flickr ® 2011 Dachis Group. Confidential and Proprietary
    49. 49. Social Business Summit Sydney | 2 March 2011 ...and open up to the worldSource: antigone78 on Flickr ® 2011 Dachis Group. Confidential and Proprietary
    50. 50. Social Business Summit Sydney | 2 March 2011 ...and open up to the worldSource: antigone78 on Flickr ® 2011 Dachis Group. Confidential and Proprietary
    51. 51. Social business by design® 2011 Dachis Group. Confidential and Proprietary
    52. 52. Social Business Summit Sydney | 2 March 2011Connections Culture Communication Clarity® 2011 Dachis Group. Confidential and Proprietary
    53. 53. Social Business Summit Sydney | 2 March 2011Connections • To whom are you connected and how?® 2011 Dachis Group. Confidential and Proprietary
    54. 54. Social Business Summit Sydney | 2 March 2011The Westgate Studies Site Plan of Westgate and Westgate West, Festinger, Schacter, Lewin, Back 1950® 2011 Dachis Group. Confidential and Proprietary
    55. 55. Social Business Summit Sydney | 2 March 2011The Westgate Studies “propinquity” Site Plan of Westgate and Westgate West, Festinger, Schacter, Lewin, Back 1950® 2011 Dachis Group. Confidential and Proprietary
    56. 56. Social Business Summit Sydney | 2 March 2011Fourth plinth, Trafalgar Square • One & Other - Antony Gormley - Living portrait of the UK • 2,400 people - One hour each - 100 days • Flickr, Twitter, and TV coverage • 2.5 million site visits - Over 8 million pageviews - Tens of thousands of comments® 2011 Dachis Group. Confidential and Proprietary
    57. 57. Social Business Summit Sydney | 2 March 2011Are you siloed or networked? Source: twiangulate.com® 2011 Dachis Group. Confidential and Proprietary
    58. 58. Social Business Summit Sydney | 2 March 2011Are you siloed or networked? Source: twiangulate.com® 2011 Dachis Group. Confidential and Proprietary
    59. 59. Social Business Summit Sydney | 2 March 2011Culture • Do you have a social calibration?® 2011 Dachis Group. Confidential and Proprietary
    60. 60. Social Business Summit Sydney | 2 March 2011If you had to rate your relationship with work...® 2011 Dachis Group. Confidential and Proprietary
    61. 61. Social Business Summit Sydney | 2 March 2011If you had to rate your relationship with work...® 2011 Dachis Group. Confidential and Proprietary
    62. 62. Social Business Summit Sydney | 2 March 2011 A US$900 million socially calibrated cultureSource: Larry Tomlinson on Flickr ® 2011 Dachis Group. Confidential and Proprietary
    63. 63. Social Business Summit Sydney | 2 March 2011 A US$900 million socially calibrated cultureSource: Larry Tomlinson on Flickr ® 2011 Dachis Group. Confidential and Proprietary
    64. 64. Social Business Summit Sydney | 2 March 2011Fortuneʼs 100 Best Companies to Work for in Americavs. S&P 500 100 Best S&P 500® 2011 Dachis Group. Confidential and Proprietary
    65. 65. Social Business Summit Sydney | 2 March 2011Fortuneʼs 100 Best Companies to Work for in Americavs. S&P 500 100 Best S&P 50011%10% 9% 8% 7% 6% 4% 3% 2% 1% 0% 1998 2010® 2011 Dachis Group. Confidential and Proprietary
    66. 66. Social Business Summit Sydney | 2 March 2011How will you lead social business? SOCIAL BUSINESS LEADERSHIP Customer Service PR One throat to choke Social Business Managers Creative Teacher Writer Measurement Listening Knowledge Technology Project Community Manager Manager Managers Social Brand Managers REGIONS OVERSIGHT EXAMPLE MARKETS® 2011 Dachis Group. Confidential and Proprietary
    67. 67. Social Business Summit Sydney | 2 March 2011Communication • Are you creating signal or noise?® 2011 Dachis Group. Confidential and Proprietary
    68. 68. Social Business Summit Sydney | 2 March 2011Communication as work, not for work® 2011 Dachis Group. Confidential and Proprietary
    69. 69. Social Business Summit Sydney | 2 March 2011Communication as work, not for work® 2011 Dachis Group. Confidential and Proprietary
    70. 70. Social Business Summit Sydney | 2 March 2011Nokia uses internal tools to broadcast signals® 2011 Dachis Group. Confidential and Proprietary
    71. 71. Social Business Summit Sydney | 2 March 2011Does communication flow freely?® 2011 Dachis Group. Confidential and Proprietary
    72. 72. Social Business Summit Sydney | 2 March 2011Does communication flow freely?® 2011 Dachis Group. Confidential and Proprietary
    73. 73. Social Business Summit Sydney | 2 March 2011Clarity • How can you measure and filter for meaning?® 2011 Dachis Group. Confidential and Proprietary
    74. 74. Social Business Summit Sydney | 2 March 2011 Analyze for meaningSource: Nielsen Online ® 2011 Dachis Group. Confidential and Proprietary
    75. 75. Social Business Summit Sydney | 2 March 2011 Measurement: where to start? buzz demographics of target audience social bookmarks share of voice influence of consumers reached followers page views favorites popularity sentiment uploadscomments change in SEO rankings downloads embeds/installs user views number of UGC submissions mainstream media mentions effective CPM contest entries interaction rate likes subscriptions brand association clicks fans tags added savings per customer generated through direct social media interactions growth rate of fans/followers ® 2011 Dachis Group. Confidential and Proprietary
    76. 76. Social Business Summit Sydney | 2 March 2011Measure what you control, not just what you can• Only measure things that provide insight• Donʼt measure things for the sake of measurementSources: overtone.com, facebook.com, sas.com® 2011 Dachis Group. Confidential and Proprietary
    77. 77. Are you designed for social business?® 2011 Dachis Group. Confidential and Proprietary
    78. 78. Social Business Summit Sydney | 2 March 2011Social business organization models vary POINT IN TIME PROCESS !"#$%&$())) -.#$%&$())) !"*(%"+,($!)® 2011 Dachis Group. Confidential and Proprietary
    79. 79. Social Business Summit Sydney | 2 March 2011Social business organization models vary POINT IN TIME PROCESS !"#$%&$())) -.#$%&$())) !"*(%"+,($!)® 2011 Dachis Group. Confidential and Proprietary
    80. 80. Social Business Summit Sydney | 2 March 2011People: prepared to connect Markets Regions Brand Facilitation Public Affairs Coordination Social Business Best Practices Facilitator Shared Consumer Resources Support Brand Management® 2011 Dachis Group. Confidential and Proprietary
    81. 81. Social Business Summit Sydney | 2 March 2011Process: integrated across the matrix SOCIAL BUSINESS HUB MKT PR HR S BRANDS C R KNOWLEDGE M LEGAL CONSUMERS ACTIONABLE STORES VALUE® 2011 Dachis Group. Confidential and Proprietary
    82. 82. Social Business Summit Sydney | 2 March 2011Technology: tools support engagement I.M. WEB LOYALTY EASY URL EMAIL INFLUENCERS SHARE Blogs, POINT Communities LISTENING SOCIAL SOCIAL HUB APPLICATIONS Widgets, Registration, CRM Mobile Apps WEB TRENDS SOCIAL SOCIAL SOCIAL MEDIA PLATFORMS Twitter, Facebook, ANALYTICS CRM YouTube, Blogs COLLABORATION BUSINESS DASHBOARD MOBILE SOCIAL Apps Foursquare, Gowalla, Etc.® 2011 Dachis Group. Confidential and Proprietary
    83. 83. Social Business Summit Sydney | 2 March 2011Success: Social business by design® 2011 Dachis Group. Confidential and Proprietary
    84. 84. Thank youhttp://www.dachisgroup.com+ 1 512-275-7825peter.kim@dachisgroup.com@peterkim
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×