Chinese netizens are more involved and more creative
Netizens have their own language (mars language); Net language also influences popular culture, more so than TV or movies (fu wocheng)Net novels—revolutionizing the publication industry since 1999Net stars –since 2006Net cartoons- since 2007
Love Network, love freedom, love staying up late, love the food stalls at night, love racing, also love 29 RMB's T-SHIRT, I am not a standard-bearer, not who's endorsement, I am Han Han, I represent myself. I'm like you. I'm Fan KeI’m not afraid of pea, I’m not afraid of fire ballI don’t have plastic hat , l don’t have iron hat But I have a strong faithI want to eat your brain Because--I am ZombieI represent myself. I different from themI'm just a normal Zombie
Qbi, the only virtual currency in the world to be taxedHuman flesh search engine (used at sichuan earthquake) and by hangzhou city gov’t to find criminalsGov’t 2.0 in China: before Obama 2.0
How net language is impacting marketing (Anta + ‘4 carat’), product development and even art
Transcript of "2011 SBS Singapore | The Social Business Landscape in China"
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