2011 London SBS | Lee Bryant, Social Business Intelligence

Social Business Intelligence:The Future of Data-DrivenBusiness PerformanceLee Bryant, Headshift | Dachis Group, March 2011

Hello :)World’s largest SocialBusiness Designconsultancy: 10 cities,5 countries, 240 people

The industrial age model is less and less productive

We are seeing the limitsof carrot and stickmanagement methodsand extrinisic motivationas a way of orchestratinghuman activity

The productive ‘drag’ of process and bureaucracy

Have we picked the low hanging corporate fruit?

Where do we find new sources of growth & value?

Social Business: becoming the new mainstream

Moving towards the Connected Company

Joined up data --> Social Intelligence ?

Data: driving evolutionary improvement

Social business data and intelligence can createthe conditions for businesses to evolve ecosystems + passion + active listening = transformation

If APIs are the sex organs of business evolution...

... then data is the DNA

Data: the new oil? huge datafields existunder the ground in many organisations

Most data is not secret, but is still treated as such

... it becomes more valuable when socialised

Social CRM: creating context around customer data

From CRM to VRM: Customer-controlled data

Whole new models based on real-time analytics

Data: examples of turning cost into value

Call centres as data gathering machines

Some wonderful work in the open data movement

Open data is great, but where’s the beef?

Data: real-time data driving behaviourchange in organisations

Lessons from biofeedback about behaviour change

Game mechanics + sharing create data feedback

Real-time feedback vs retrospective reporting

Open data stimulates greater self-management

Open data stimulates greater self-management Just the simple act of “publicizing” those numbers — not in a cruel way, but a “where are we at as a group?” way — has kept the support process on-task and, I think, made it a bit more like a video game.

Social experience design for network stimulation

Data: coping and making sense ofabundant data - we need better tools

How can we help people make sense of flow?

Foundations: Pace layering & data streaming

Foundations: Pace layering & data streaming Traditional Enterprise systems CMS DMS RDBs Mail Etc...

Foundations: Pace layering & data streaming API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...

Foundations: Pace layering & data streaming Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...

Foundations: Pace layering & data streaming API / Data sharing Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...

Foundations: Pace layering & data streaming Social business apps Use Use Use Use API / Data sharing Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...

Foundations: Pace layering & data streaming Social business apps Use Use Use UseINCREASING WEIGHT API / Data sharing Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...

Foundations: Pace layering & data streaming Social business apps Use Use Use UseINCREASING WEIGHT INCREASING VELOCITY API / Data sharing Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...

Foundations: Pace layering & data streaming Simple, light-weight situated apps built on capabilities of both social platforms and existing enterprise systems Social business apps Use Use Use UseINCREASING WEIGHT INCREASING VELOCITY API / Data sharing Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...

On top: we need better signalling tools Signals apps

On top: we need better signalling tools Signals apps • Updates manager and search agent • topic and project monitoring tools

Twitter clients little more than CLIs to network data

Why are our client tools not more like this?

We lack the filter tools to make sense of dataMetaﬁlter apps

We lack the filter tools to make sense of data Metaﬁlter apps• personal startpage and info organiser• action items - applying verbs

How do we apply verbs and actions to feeds & flow?

Data: beyond social media monitoring

Can social tools go beyond the merely decorative?

Online/offline campaigns teach us about behaviour

Marketing programmes generating lots of data

How can we turn this into actionable insight?

Social analytics: applying ‘many eyes’ to action

We need more: Marketing Data Engineers

Thanks for listening Lee@headshift.com

I am lee@headshift.com and live athttp://www.headshift.comExcept where otherwise stated, photos courtesy of Flickr using CreativeCommons license.Thanks to the following photographers:http://www.flickr.com/photos/paul_irish/2379958609/sizes/l/http://www.flickr.com/photos/thayer18/2473764858/http://www.flickr.com/photos/ivanatm/2081065914/http://www.flickr.com/photos/pedrosimoes7/1301014184/sizes/l/http://www.flickr.com/photos/brianboulos/36957265/http://www.flickr.com/photos/jurvetson/52581560/sizes/l/http://www.flickr.com/photos/notionscapital/2328274151/http://www.flickr.com/photos/brianboulos/36957265/www.highposition.net/.../ 456556http://fuckyeahslightlyamusing.tumblr.com/post/430365688/thesavagelife-hmmm-heres-a-cuter-picture-3http://www.flickr.com/photos/chibidan/3201849270/sizes/l/http://www.flickr.com/photos/joi/522208290/http://www.flickr.com/photos/pushandplay/2968259379/http://www.panic.com/blog/2010/03/the-panic-status-board/http://www.flickr.com/photos/thedalogs/3184387156/http://www.usdesignstudio.co.uk/freerange.htmlhttp://www.flickr.com/photos/cote/54408562/http://jmobley123.files.wordpress.com/2008/10/blue-screen-of-death1.jpghttp://en.wikipedia.org/wiki/File:Extent_of_the_Hansa.jpg

2011 London SBS | Lee Bryant, Social Business Intelligence

by Dachis Group on May 19, 2011

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2011 London SBS | Lee Bryant, Social Business Intelligence — Presentation Transcript