Transforming teams for the digital age
•
1 like•255 views
What does it take to lift your marketing team to thrive in the digital age? A deck presented at the M2 Networking night in collaboration with Vietnam Business TV.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Transforming teams for the digital age
Similar to Transforming teams for the digital age (20)
Recently uploaded
Recently uploaded (20)
Transforming teams for the digital age
- 1. TRANSFORMING MARKETING TEAMS FOR THE DIGITAL AGE
- 3. vietnamdigitalacademy.com The evolution of the marketing team
- 4. vietnamdigitalacademy.com Shifts in consumer behaviour means one-way marketing is not enough TV Print Direct mail Email SoLoMo
- 6. vietnamdigitalacademy.com The old marketing structure is outdated Marketing teams need to be nimble and have a structure based on changing consumer relationships and behaviours
- 7. vietnamdigitalacademy.com We can no longer just chase customers, we have to attract them Build relationships One-way communications
- 8. vietnamdigitalacademy.com 3 things driving change Data ContentTechonology
- 9. vietnamdigitalacademy.com The marketing team of the future?
- 10. vietnamdigitalacademy.com Philips conversation engine Remodeled entire marketing department to focus on owning conversations Brought their agencies and production partners in-house Marketing KPI’s were closely linked to content approach
- 12. vietnamdigitalacademy.com A conceptual marketing team for the digital age
- 13. vietnamdigitalacademy.com Types of people to recruit Integrated brand marketers who own customer experience and execute strategy EXPERIENCE EXECUTION
- 14. vietnamdigitalacademy.com Types of people to recruit Integrated brand marketers who own customer experience and execute strategy Producer/editors who can produce content and execute on all channels EXPERIENCE EXECUTION CONTENT PRODUCTION
- 15. vietnamdigitalacademy.com Types of people to recruit Integrated brand marketers who own customer experience and execute strategy Data scientists/miners who can dissimentate data into actionable insights Producer/editors who can produce content and execute on all channels EXPERIENCE EXECUTION DATA ANALYSTS CONTENT PRODUCTION
- 16. vietnamdigitalacademy.com Types of people to recruit Integrated brand marketers who own customer experience and execute strategy Business Analysts and consultants who know how to build business solutions / processes Data scientists/miners who can dissimentate data into actionable insights Producer/editors who can produce content and execute on all channels EXPERIENCE EXECUTION DATA ANALYSTS CONTENT PRODUCTION TECHNOLOGY INTEGRATORS
- 18. vietnamdigitalacademy.com Managing the talent gap TRAINING OF DIGITAL SKILLS NEED A TOP DOWN APPROACH PROVIDE OPPORTUNITIES TO UP-SKILL & CROSS-SKILL TO CREATE BREADTH HIRE FOR ATTITUDE & PASSION CONTINUOUS LEARNING