Social Media strategies for small businesses

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Some insights on how to build a social media strategy for a small business who has yet to start or recently started but still not sure on what to do.

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Social Media strategies for small businesses

  1. 1. Social Media? Getting the most out of your social media marketing.
  2. 2. Joe Robens Creative Technologist, IT warrior and corporate disruptor. !2
  3. 3. Who is using social media currently? http://www.socmedsean.com/ !3
  4. 4. 6 steps to Social Media !4
  5. 5. Basic Social Media Strategy 1. Where is your community? 2. What is your message? 3. What are your goals? 4. What are you offering? 5. Set limits. 6. Launch, wait & tweak. !5
  6. 6. 1. Where is your community? You already know your demographics you’re one step closer. ! • What type of customers are you looking for? • Where are your customers? • What are your customers talking about? If… With Social… !6
  7. 7. 2. What is your message? You already know your customer needs you’re getting there. ! • Do your customers have problems/issues? • Do you have a unique selling proposition (USP)? • Can you communicate your USP more effectively and address customer problems/issues? • Can the use of social media fix problems? If… With Social… !7
  8. 8. 3. What are your goals? You already have business goals you’re partially there. ! • Do you know why you are using social? • What will your business gain (quantify)? • What counts as a conversion and can you turn those into profits? If… With Social… !8
  9. 9. 4. What are you offering? You already have offerings you have a launching pad. ! • Do you have offerings that will help/entertain/interest your community? • What sort of content will you create? • When curating content, what works for getting customers aligned to your goals? If… With Social… !9
  10. 10. 5. Set Limits. You are checking emails everyday then just add social. ! • How much time/money can you dedicate to social media? • Which platform(s)? • What content works where and frequency? • What measures can you put in place? If… With Social… !10
  11. 11. 6. Launch, wait & tweak • Set a time limit. Realistically this is in months. • Stick to your strategy. • Tweak it based on the insights gained in that time. • Repeat. !11
  12. 12. Recap • Start small. • Be consistent. • Follow the engagement rules. • Use apps that help manage your time. • Don’t be a robot. • Don’t let it consume your time. • Meet your goals first, then set tasks. • Don’t give up! !12
  13. 13. Questions? !13
  14. 14. Thanks :-) http://showboatmedia.com.au https://www.facebook.com/showboatmedia http://au.linkedin.com/in/joerobens/ @joe_robens

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