Sanjay cross cultural-communication-ppt


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Sanjay cross cultural-communication-ppt

  2. 2. WHAT IS A CULTURE?  Culture is the "lens" through which you view the world.  It is central to what you see,  How you make sense of what you see,  How you express yourself. "Culture is the arts elevated to a set of beliefs." – Tom Wolfe
  3. 3. What is different? 1. Communication Styles 2. Attitudes toward conflicts 3. Decision making style 4. Approaches to knowing What is hidden below the surface? 1. Beliefs 2. Values 3. Expectations 4. Attitudes Four Fundamental Patterns of Cultural Difference
  4. 4. CODES USED IN COMMUNICATIONCODES USED IN COMMUNICATION Verbal CommunicationVerbal Communication  WordsWords  VoiceVoice Non-Verbal CommunicationNon-Verbal Communication  GesturesGestures  PosturesPostures  Facial ExpressionsFacial Expressions  Eye ContactEye Contact  Vocal CharacteristicsVocal Characteristics  Personal AppearancePersonal Appearance  TouchTouch
  5. 5. Cross Culture CommunicationCross Culture Communication Intercultural communIcatIon Is the process ofIntercultural communIcatIon Is the process of sendIng and receIvIng messages betweensendIng and receIvIng messages between people whose cultural background could leadpeople whose cultural background could lead them to Interpret verbal and non-verbal sIgnsthem to Interpret verbal and non-verbal sIgns dIfferently.dIfferently.
  6. 6. Why Cross CultureWhy Cross Culture Communication is important ?Communication is important ? ◦ Business OpportunitiesBusiness Opportunities ◦ Job OpportunitiesJob Opportunities ◦ Improves the contribution of employees in a diverseImproves the contribution of employees in a diverse workforceworkforce ◦ Sharing of views and ideasSharing of views and ideas ◦ Talent improvisationTalent improvisation ◦ An understanding of diverse marketAn understanding of diverse market Globalization:Globalization: Cross border movement of people, goods and dataCross border movement of people, goods and data brings more and more cultures into contact with one another andbrings more and more cultures into contact with one another and increases the potential of cross culture communication.increases the potential of cross culture communication.
  7. 7. VERBAL COMMUNICATION DIFFERENCES 1.Words1.Words 2.Voice2.Voice
  8. 8. High Context and Low Context CulturesHigh Context and Low Context Cultures High Context Culture:-High Context Culture:- Cultures that rely heavily on non-Cultures that rely heavily on non- verbal and subtle situational cues in communication.verbal and subtle situational cues in communication. Low Context Culture:-Low Context Culture:- Cultures that rely heavily onCultures that rely heavily on words to convey meaning in communication.words to convey meaning in communication.
  10. 10. CASE IN POINT : EYE CONTACT In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude.
  11. 11. Blocks to Cultural Communication 1. Ethnocentrism : Inability to accept another culture's world view; "my way is the best." 2. Discrimination : Differential treatment of an individual due to minority status; actual and perceived; e.g., "we just aren't equipped to serve people like that." 3. Stereotyping : Generalizing about a person while ignoring presence of individual difference; e.g., "she's like that because she's Asian – all Asians are nonverbal."
  12. 12. 4.Cultural Blindness: Differences are ignored and one proceeds as though differences did not exist; e.g., "there's no need to worry about a person's culture 5.Cultural Imposition: Belief that everyone should conform to the majority; e.g., "we know what's best for you, if you don't like it you can go elsewhere." 6.Tone Difference : Formal tone change becomes embarrassing and off-putting in some cultures.
  13. 13. SKILLS TO OVERCOME DIFFERENCES  Understanding Body Language UnitedStates of America •Americans tend to refrain fro m greetings that invo lve hugging and o ther clo se physical co ntact. •When sitting, U.S. citizens o ften lo o k very relaxed. They may so metimes sit with the ankle o f o ne leg on their knee. ArabCountries •The left hand is co nsidered unclean in the Arab co untries. •When sitting, keep bo th feet o n the gro und. •The " thumbs up" sign is o ffensive thro ugho ut the Arab wo rld. SouthKorea •Bo ws are used fo r expressing appreciatio n, making apo lo gies and requests, as well as fo r greetings and farewells. •When the Japanese want to give the impressio n that they are in deep tho ught, they will sometimes fo ld their arms.
  14. 14. Things To Remember While Interacting And Connecting With People
  15. 15. Business AttireBusiness Attire
  16. 16. SelectingandPresentingBusiness Gifts
  17. 17. • Unwrappinggifts SaudiArabia- Gifts areopenedinprivate. USA- Gifts areopenedinpublic •AppreciatedGifts Indonesia- Gifts, such as tokens memento of your countryor yourcompany logo Turkey - Wine or liquor if you are sure your hosts drink alcohol, Candy, pastries &Roses, Glassware, suchas avase, goblet, ordecantermake prized gifts • Gifts toavoid UAE- Alcohol /perfumes containingalcoholandporkandpigskin products tobeavoided China- Donotgiveanythinginsets of fourorgifts thatcarrythe associationof death, funerals suchas clocks, cutflowers, white objects.
  18. 18. How do you do it? • The handshake sho uld be firm. • While shaking hands establish eye co ntact and always smile • The perso n who initiates the handshake is the o ne who clo ses it.
  19. 19. Improving Cross Culture Communication
  20. 20. WelcomeTopics &Topics toAvoid duringConversation
  21. 21. • WelcomeTopics of Conversation: Indonesia: Family, travel/tourism, sports, praising the local cuisine, future plans and success of the group or organization Germany: Sports--particularlysoccer, tennis, current events, politics, amongthose who imbibe, beer is often agoodtopic of conversation
  22. 22. •Topics toAvoid: Indonesia: Politics, corruption, criticismof Indonesianways, commentingon Indonesiancustoms thatyoufindpeculiar, religion SaudiArabia: MiddleEasternpolitics andInternationaloilpolitics, Israel, criticizingorquestioningIslamic beliefs, women/inquiries orcomplimentary remarks aboutthefemalefamilymembers of yourSaudiassociates SouthKorea: Koreanpolitics/localpolitics, TheKoreanWar, Socialismand Communism, Japanandyourcontacts inJapan, yourhost's wife, Personal familymatters Germany: WorldWarII, personalquestions,
  23. 23. TEN Pre-cautions in Cultural CommunicationTEN Pre-cautions in Cultural Communication 1.1. Slow DownSlow Down 2.2. Separate QuestionsSeparate Questions 3.3. Avoid Negative QuestionsAvoid Negative Questions 4.4. Take TurnsTake Turns 5.5. Write it downWrite it down 6.6. Be SupportiveBe Supportive 7.7. Check MeaningsCheck Meanings 8.8. Avoid SlangsAvoid Slangs 9.9. Watch the humourWatch the humour 10.10. Maintain EtiquetteMaintain Etiquette
  24. 24. Business in To day’ s Scenario is no t a “National Match” but is a “Olympics”, where there are Internatio nal Players. Only that Individual / Co mpany can survive which has do ne its ho mewo rk well & develo ped its uniqueness.
  25. 25. Success Rate willIncrease SuccessRate will Increase