Measuring the Right App Metrics - Guide for Beginners

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Newbie App developer can get swayed away by data & several metrics available from different analytics tools & dashboard. This PPT tells you which are the key metrics one has to focus on in its early stage. Also this PPT gives you very high level stratgey about the organic app distribution strategy

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Measuring the Right App Metrics - Guide for Beginners

  1. 1. APP METRICS & DISTRIBUTION GUIDE FOR BEGINNERS By Deepak Abbot (Twitter @deepakabbot)
  2. 2. Before you begin • Set your short & long term objectives • Zero down on metrics you want to track • Create benchmarks • Implement appropriate tools/SDK • Make it clear to all team members
  3. 3. 5 Key Metrics to track • App Usage • ARPU • Retention • LTV • User Feedback
  4. 4. App Usage • Daily Installs • Uninstall Rate • Active Users • Time Spent • Active Sessions Tools to Use: 1. Flurry 2. Google Analytics 3. MobileAppTracking 4. Mixpanel 5. Apsalar 6. Localytics
  5. 5. ARPU • Total Revenue/Active Users Or • Total Revenue/Total Users Tools to use • Google Analytics • Flurry • Hasoffers • Apsalar • Localytics Important Tip: Must enable deep linking in your apps
  6. 6. User Retention • 1 minus churn% • One, Seven & 30 days retention Retention rate indicates • Loyalty • Stickiness • Daily value
  7. 7. LTV Extremely Simple Way for beginners: (Monthly Revenue per User* Gross Margin per User) ÷ Monthly Churn Rate *or use Net Profit Important Tip: Must enable deep linking in your apps
  8. 8. User Experience • App Store Ratings & Reviews • Queries • Crash Rate
  9. 9. User Experience • App Store Ratings & Reviews • Queries • Crash Rate
  10. 10. Advertising Effectiveness • CTRs • eCPM/CPC earned
  11. 11. Analytics Tools to Use • Google Analytics – Usage Behavior, Source Tracking (Android), Funneling • Hasoffers MAT/Apsalar/Localytics – Campaign Tracking, Source Effectiveness, ARPU, LTV • Mixpanel – Custom notifications based on behaviors, Cohorts • Crittercism – Error & bug monitoring • Heatma.ps – Heat map tracking
  12. 12. APP DISTRIBUTION Organic & Paid
  13. 13. Before you begin • Research the app stores – create a list, create Meta, Images, list of competition • Get your tools in place for monitoring • Define your budgets • Define your success parameters • Define pricing – Free or Paid or Freemium (Weigh all models) • Have a mobile browser site
  14. 14. Distribution • Organic – ASO – Reviews & Ratings – App Stores (inmobi App Publish, Air-watch) – OEM – Link Exchange – Social Media – Influential Brand Ambassadors • Paid – OEM – Reviews – Ad-networks • Incent • Non-Incent
  15. 15. ASO • App Title • Description • Content & formatting • Screenshots • Reviews • Inbound Links
  16. 16. Reviews & Ratings • Encourage users to rate you • Give incentive to review • Respond to all reviews • Avoid negative review – (use Apptentive or Appsfire)
  17. 17. Go Wide • There are 100 Android App stores worldwide – Don’t leave any • Use 3rd party services to submit to all
  18. 18. OEM/Pre-bundle • Meet all OEMs – show the value your app can add to their device • Don’t go for paid offers
  19. 19. Social Media & Others • Use Twitter/Facebook/Quora/Blogs/Youtube to the best extent possible • Engage influential Twitter/Quora users – submit your app for their feedback/review • Do extensive PR • Link/Banner exchange with other Apps (Linkbuddies, SmartClicks, FreeBanners etc) • Get your app reviewed
  20. 20. ALL THE BEST Reach out to me at dabbot@gmail.com

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