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Slideshare Media Deck Feb25


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  • 1. Jamie Perlman Media Kit
  • 2. Social Media for Professionals SlideShare is the world’s largest presentation sharing site. Millions of professionals visit it to research and discuss business and technology topics every day.
  • 3. Explosive Growth! 25 million business decision makers Over 400% growth in the last year! *Quantcast – Nov 2009
  • 4. For Technology & Business Pros • Millions of business and technology decision- makers visit SlideShare everyday to research By the numbers* topics such as: marketing, IT, software ular site development, entrepreneurship, and social ‣ 293rd most pop media for business. on the Internet visitors/ ‣ 25mm unique • SlideShare is popular with an influential, tech- month forward professional audience (Techcrunch, Guy iewed/ ‣ 70mm pages v Kawasaki, Mashable, Tim O’Reilly, the ‘Twitterati’) month • Fast Company Magazine recently named our CEO, Rashmi Sinha, one of the ‘Most Influential Women of Web 2.0’ • Recent advertising clients include: Cisco WebEx, Adobe, Sun, Intel, Sun Trust Banks, Microsoft, Dell, MarketingProfs, GoToMeeting, FedEx Office, etc. *Quantcast – Nov 2009
  • 5. US Audience Demographics US Median Age = 44 *Quantcast – Jan 2010
  • 6. Audience • 2,000,000 registered users • 50% are managers, directors, or C- level execs with significant purchasing influence* • 30,000 slideshows uploaded weekly Popular Audience Se SMBs (62%) gments • Average time on site = 6 minutes Micro-businesses (25% Marketing (16%) ) Education (20%) • Average of 20 slides viewed per visit IT & Internet (14%) Design community (8 %) • Integration partnerships with LinkedIn, Healthcare (7%) Non-profit (5%) Facebook, Xing, and Microsoft Office *SlideShare User Survey Fall 2009
  • 7. Reach vs. Popular Tech Sites Monthly Global People *Quantcast – Dec 2009
  • 8. US Reach vs. Popular Biz Sites Monthly U.S. People *Quantcast – Dec 2009
  • 9. High in Search Results (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!
  • 10. Search for SlideShare on Twitter SlideShare is a viral content-sharing platform Thousands of SlideShare presentations are linked to, blogged about, embedded, and tweeted out each day See which SlideShare presentations people are sharing on Twitter right now: ?q=slideshare
  • 11. You’re in Good Company Recent SlideShare advertisers include
  • 12. Advertising Opportunities & Case Studies
  • 13. Display Ads Display Ads 728x90 and 300x250 ad units available throughout site. Can be targeted geographically and contextually (to specific SlideShare Content Categories and Subcategories).
  • 14. Case Study: WebEx Case Study 11 Objectives: WebEx (C isco) came to us in Feb 2009 looking to generate awareness among ou r tech-forward, professional audience and leads. Tactics: A high-impa ct roadblock consisting of 1) a 728x 33 a 2) 300x250 medium 90 Leaderboard, rectangle, and 3) a custom, Social Tools Sponsorship unit was targeted to all Slid eShare Professional Content Categories. Results: Avg. CTR has been .14% across all 3 units over the entir e 9 months we’ve been running th e campaign. WebEx and their agen cy have been so pleased they’ve renew ed and/or increased their spend with us every quarter. 22
  • 15. Sponsored Channels Sponsored Channels offer the ability to sponsor popular sub-sections on SlideShare containing the best and most popular SlideShare content ran d around a topic of interest. Y our B Examples include: The Marketing Channel, Social Media Channel, IT Channel, Cloud Computing Channel, Entrepreneurship Channel, Small Business Channel, The Green Energy Channel, etc. We can also d You r Bran create custom topics. Sponsors get to associate their brands with the content and community most relevant to them, while taking advantage of all the engagement and authenticity that user-generated social media offers. Join the conversation your target audience is already having on SlideShare today!
  • 16. Custom Brand Channels SlideShare Brand Channels are a customizable ‘home’ for your brand on SlideShare. Take advantage of our community, content, and SEO – be where your customers already go to get information. Your channel can include: •Custom look, feel, and CTAs •Aggregation of brand presentations, videos, case studies, other docs •Relevant user-generated content •Blogging / curation platform •Other custom modules that accept HTML SlideShare users engage with your brand by subscribing to your channel, viewing, downloading, sharing, favoriting, and commenting.
  • 17. Channel Case Study Case Study Objectives: Microsoft wanted to generate aw Microsoft Office outs areness of uses for ide of the office and in the home. Tactics: We launched the Parent's Toolbox Ch as a vehicle to engage annel on SlideShare users around both prof generated examples of essional and user- Microsoft Office docu home (e.g. Excel for a ments for use in the family budget, PPT fo etc.). r designing invitation s, Results: Over 3 month s the Channel generate • 290,266 Channel pa d: ge views • 178,825 visits to the Channel • 2:34 avg. time on Ch annel • 406 user documents uploaded to Channel • 15,728 document en gagement actions (do • 1,425 posts to Channe wnloads, favorites, co mments) l and Group walls • 468 Cannel follower s • 158 users joined Chan nel sub-groups • 3,146 views of Channe l videos • 105 user tweets abou t Channel See the live Channel no w: http://www.slideshare .net/microsoftoffice
  • 18. Contests Engage SlideShare users in a conversation around your brand or product with a Contest. Users create, upload, and drive their friends to vote on contest entries around a topic of interest to them and your brand (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.) Your brand’s messaging is woven throughout the contest pages, including: brand videos, demos, and presentations, custom CTAs, etc.
  • 19. Contest Case Study: Adobe Case Study Objectives: Adobe w anted to generate aw business, technology, areness among and design thought-le benefits of upgrading aders of the to the latest version of Acrobat and its new po Adobe rtfolio format. Tactics: Adobe Acroba t 9 sponsored our 3rd “World’s Best Presenta annual tion” contest from Sept The contest included m -Oct 2009. ultiple elements to de value of Adobe Acroba monstrate the t 9 as well as incentive software via an Acroba to try the t 9 specific contest cate gory. Results: Over six wee ks, they saw more than : •3,500 contest entries •1,000,000 contest pa geviews •Avg. time on section of 6 mins •64,000 actions (votes, fav orites, comments, down •4,400 trial software do loads) wnloads •25,000 views of exam ple Acrobat 9 files •Avg. CTR = .21% View the contest entrie s at: http://www.slideshare .net/contest/worlds-be presentation-contest- st- 2009
  • 20. Email Newsletter Ads 2,000,000+ subscriber list Goes out every other week 160x600 and 728x90 ad units
  • 21. Custom Sponsorship Units Integrate your message/logo in the SlideShare experience. Units often perform better than traditional banners (3X).
  • 22. Presentation Featuring Our Home Page receives over 35,000 views/day. Cut through the clutter to reach users with your longer-form message at our front door. Featured Presentations Avg. 200 presentation views/day Top Presentation Avg. 500 presentation views/day udy Case StHCL we recently used t For clien n featuring to tio presenta generat e: Views • 21,236 s ownload • 2,971 d es orit • 92 Fav s bed • 40 em s omment • and 16 C ! e month in just on
  • 23. Thanks! Jamie Perlman