Kickstart : The Reva Electric Car Companyfounded in 1994 by Chetan Maini, as a jointventure between the Maini Group ofBangalore and Amerigon Electric VehicleTechnologies of the USA. Partnership with GM for Espark Mahindra & Mahindra bought a 55.2%controlling stake in Reva
Green Car Small in size Easy drive Low Operating Cost User friendly
Reva is so far the worlds cheapestcommercially produced 5 seater electric car. The automated car uses electricity as the fueland it can be charged with a 15 Amp socket. A full charge takes 9 hours and 9 units ofelectricity and can take you through 80 kmmaking it one of the cheapest mode oftransportation in our country.
Reva was positioned as a “Green, lowoperating cost car” Reva was targeted at small families, oldcouples and female drivers.
Speed, High Range, Maintenance Problems. Designs not upto the mark. Marketing not an aggressive one. Not fit for long drives Safety concerns not upto the mark
Reva well accepted inNorway, UK, Japan, Switzerland. Beign the lowest price in the niche segmentgave Reva an edge in the green lovingmarket. A subsidy of $2600 per car in Japan. UK : Sold 200 cars in few months of launch.
New Models : iReva, Reva NXG/NXR(09). Plans to make Customized models forPhysically challenged. To built better and more efficient 2/3wheelers and small buses. To target India with new technique nmarketing stratergy
REVA has got many new operationalcompetitors Telsa Roadster, WeegoWhip, Nissan Leaf, Ford Focus Electric andmany more. New technology has brought in many newmore efficient three wheel based smaller carscapable for faster transport.
Less operating cost. Comfortable in city roads of India. Small size more mobile Green car Userfriendly
High pricing Not fit for long drives Less reliable Low safety standards Low speed Average Design