Social Media Around The World Becoming Global-University of ManchesterEDUC10440 7560369
Social Media• Overview• The Five Focal Areas• Social Media in the UK• Social Media Worldwide• Conclusion
What is Social Media?• Social Media is “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user- generated content.“- Kaplan and Haenlein (2010).
Types of Social Media Blogs Social Networks WikisPhoto Sharing Discussion Forums Social Media Podcasts Releases Microblogs Videos RSS Feeds
Why Social Media?• Prominence in everyday life• Influence on personal and work lives• Careers formed from content sharing• Controversy• Development of technology• Accessibility• Mass Media Effect
Focal Area A: Human Rights Focal Area E: Equality Welfare of Citizens Social Justice Health of Citizens Social Implications Global Citizenship Focal Area D:Focal Area B: EnvironmentalLocal globalisation ImplicationsCultures withincultures Focal Area C: Participation Volunteering Accepting Help
Key Facts• 2012- 16,000 tweets-per-second on micro blogging social network website Twitter.• 15+ million users of photography application Instagram• 845 million active Facebook users• 250 million photos are uploaded to Facebook every day• LinkedIn is the 36th most visited website in the world
Key Facts Continued• Over 829,000 videos are uploaded to YouTube every day• YouTube handles 10% of the internet’s traffic• Over 10.4 million registered users of Pinterest• 97% of the site’s Facebook “likes” are by females• Google+ reached 10 million users by July 14, 2011
Perspectives and Positionings• Social Media Issues- Cyberbullying Loss of face-to-face personal communication Increase in miscommunication Marketing mishaps
Conclusion• The use of social networking sites has increased dramatically over the past few years• Social Networking Companies-Risky to get into but the risk may pay off well• People have formed careers from blogging/sharing video content• Social Media Marketing has increased business revenue• Negatives-Mass Media Effect, People become the same/lose themselves, Cyber bullying, Illegalities, Lack of face-to-face communication.