Creative Job Application Pitch

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A Dupont company--Pioneer Hi-Bred--sought to fill a Senior Marketing Analyst position. This presentation is was my attempt at angling for a contract position. It didn\'t work, but I still like the approach--the hiring manager certainly noticed it.

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Creative Job Application Pitch

  1. 1. Pioneer Delivering Crop-Based Solutions Benefitting People Everywhere A look at the Senior Marketing Analyst (Job# 8818BR) position and how Baker Strategy might play a role MAKE IT HAPPEN BAKER STRATEGY GROUP May 15 2009 Pioneer Hi-Bred International, Inc.
  2. 2. Discussion Document Senior Marketing Analyst (Job# 8818BR) In a Nutshell Pioneer may want to consider a FEED strategy for this position, enabling Pioneer to accomplish its objectives for the position while remaining flexible to the market conditions FOUR WAYS TO ADDRESS PIONEER NEEDS Pioneer may opt to accomplish the objectives of FULFILL the Senior Marketing Analyst position by engaging Baker Strategy Group for this function. Pioneer may choose to conduct some analysis EQUIP with Baker Strategy Group immediately in preparation for hiring a Senior Marketing Analyst. Pioneer may want to engage Baker Strategy ELEVATE Group as a resource for the Senior Marketing Analyst to accomplish the position objectives. Pioneer may decide to engage Baker Strategy DELAY Group immediately and push out the decision for a Senior Marketing Analyst to Q3 or Q4. BAKER STRATEGY GROUP May 15 2009 Page 1
  3. 3. Discussion Document Senior Marketing Analyst (Job# 8818BR) Contents This discussion document is divided into four sections Section Page A. About Pioneer 3 JUMP B. The Senior Marketing Analyst Position 7 JUMP C. About Baker Strategy 16 JUMP D. Next Steps 30 JUMP BAKER STRATEGY GROUP May 15 2009 Page 2
  4. 4. Discussion Document Senior Marketing Analyst (Job# 8818BR) A. About Pioneer What you already know but we discovered BAKER STRATEGY GROUP May 15 2009 Page 3
  5. 5. Discussion Document Senior Marketing Analyst (Job# 8818BR) A. About Pioneer Pioneer Hi-Bred International, Inc. There are three traits that are key to Pioneer: Innovation, Customer Success and Agricultural Leadership • New ideas that foster customer trust Innovation • First to market hybrid seed • Continues to innovate around the world • Works customer-by-customer Customer • Agronomic package tailored to individual needs Success • Continued growth provides customers new opportunities •Leading with purpose, strong core values Agricultural •Focused on making a difference •Promoting superior industry standards Leadership •Using new technology •Preserving biodiversity Source: www.pioneer.com BAKER STRATEGY GROUP May 15 2009 Page 4
  6. 6. Discussion Document Senior Marketing Analyst (Job# 8818BR) A. About Pioneer Background Pioneer is “world's leading developer and supplier of advanced plant genetics to farmers worldwidequot; Basic Information People and Categories • Parent Company: DuPont Delaware Inc. • Leadership: • Headquarters: Des Moines, IA • Arthur, Lane – VP and CIO • Business: Harvest and package seeds, research and • Austin, Jeff – VP and CFO development. • Bunz, Susan - VP, Pioneer Human Resources • Seed corn • Sorghum • Gumina, Mike - VP, Supply Management • Sunflower • Alfalfa • Hemken, Peter - VP, Strategic Direction and • Canola • Wheat Business Development • Rice • Forage and grain additives • McKay, Judith E. – VP and General Counsel • Customer Locations: Almost 70 countries • Oestreich, Dean - Chairman • Year Founded: 1926 • Ross, Frank - VP, North America Operations • # Employees: 6,500 • Rowe, Jeff - VP, Biotech Affairs • Primary Competitor: Monsanto • Schickler, Paul - President • Recent Developments: • NAICS Codes: • Monsanto filed patent suit regarding accused • 111150 - Corn Farming use of Roundup Ready in Optimum GAT • 111110 - Soybean Farming • Launch of Optimum Brand Innovations • 111191 - Oilseed and Grain Combination • 16 new soybean varieties due to Accelerated Farming Yield Technology and Y Series soybeans, which is • 325320 - Pesticide and Other Agricultural the largest product launch in Pioneer history Chemical Manufacturing • Pioneer will acquire MapShots, Inc. • 541710 - Research and Development in the • Pioneer sales professionals use a planting rate Physical Sciences and Engineering Sciences calculator to help customers optimize planting. • 541990 - All Other Professional, Scientific and • Partnership with Athenix for insect control Technical Services Source: www.pioneer.com www.galegroup.com BAKER STRATEGY GROUP May 15 2009 Page 5
  7. 7. Discussion Document Senior Marketing Analyst (Job# 8818BR) A. About Pioneer Global Locations Pioneer has a global presence with 24 locations throughout the world Woodland, CA Waialua, HI Algona, IA Cherokee, IA Mt. Pleasant, IA Renwick, IA Nampa, ID Princeton, IL Plymouth, IN Worthington, IN Constantine, MI York, NE Connell, WA Salto, Argentina Itumbiara, Brazil Lethbridge, Canada Paine, Chile Jiuquan, China Aussonne, France Szarvas, Hungary Hyderabad, India Malang, Indonesia Sissa, Italy Rosslyn, South Africa Source: www.dupont.com BAKER STRATEGY GROUP May 15 2009 Page 6
  8. 8. Discussion Document Senior Marketing Analyst (Job# 8818BR) B. The Senior Marketing Analyst Position A look at the demands of the job and our ability to meet those demands BAKER STRATEGY GROUP May 15 2009 Page 7
  9. 9. Discussion Document Senior Marketing Analyst (Job# 8818BR) B. The Senior Marketing Analyst Position Job Description The Senior Marketing Analyst position is critical for helping Pioneer develop and implement business decision and strategy Job Description Senior Marketing Analyst Baker Strategy Capabilities Responsible for the development of analysis, Our core strength is external market analysis Project modeling, and mapping to facilitate and and developing tools, frameworks, and Analysis support business decisions and development of visualizations that aid client and executive strategies. decision-making. Analytical Expertise A primary responsibility of this position is to • We are vey client-centric, so our program support the Sr. Marketing Manager and in support tends to be strong. Marketplace evaluating existing and proposed pricing • We apply microeconomic analysis and Monitoring scenarios and marketing programs to modeling to help construct scenarios and determine if they drive the intended customer consider pricing implications. Analysis Interpretation behavior and business objectives for the • Our modeling often include regression and Delivery specific business unit. techniques that determine the impact on customer behaviors and resulting Presentation and outcomes for the business. Leadership Develop modeling frameworks and analysis • Modeling frameworks and analytical tools Educational tools to evaluate and interpret data and are core strengths for BSG. Qualifications Desired summarize it into actionable information. • Turning data into knowledge and insight Represent business unit on cross-functional and, consequently, action, requires good Competencies and projects and working groups as assigned. interpretation, which we offer. Experience Desired • We are accustomed to working with a variety of people, business units, and organizations. Source: www.bus.umich.edu, Baker Strategy Group BAKER STRATEGY GROUP May 15 2009 Page 8
  10. 10. Discussion Document Senior Marketing Analyst (Job# 8818BR) B. The Senior Marketing Analyst Position Project Analysis The position requires robust use of key data sources accompanied with strong analysis and solid presentation Job Description Senior Marketing Analyst Baker Strategy Capabilities Responsible and accountable for all phases of For any marketing analysis, we follow a Project market analysis. This includes discretionary use structured approach. We often categorize Analysis of data sources, evaluating data integrity, the data sources into four categories (see determining appropriate analytic procedures, below). We emphasize data integrity and Analytical and reviewing statistical analysis for significant rely heavily on statistic analysis to drive Expertise and usable information with limited direct conclusions. We are initiators and perform supervision. quality work with low supervision needed. Marketplace Monitoring DATA SOURCE FRAMEWORK Analysis Interpretation CURRENT and Delivery Presentation and CI CE Leadership Current Current Internal External Educational Research Research Qualifications Desired INTERNAL EXTERNAL Competencies and New New Experience Desired Internal External Research Research NI NE Source: www.bus.umich.edu, Baker Strategy Group NEW BAKER STRATEGY GROUP May 15 2009 Page 9
  11. 11. Discussion Document Senior Marketing Analyst (Job# 8818BR) B. The Senior Marketing Analyst Position Analytical Expertise The analyst provides a critical role in assisting the business units to understand and apply timely and relevant market analysis Job Description Senior Marketing Analyst Baker Strategy Capabilities Identify, initiate, and establish internal and We can actively work internal and external Project external contacts needed for information sources to generate insight. Moreover, we Analysis sourcing for analysis with limited direct have a predilection to take large sets of data supervision. Responsible for developing a and isolate the key information sets needed Analytical thorough understanding of the agricultural to effectively communicate to broader Expertise data sources including data availability, audiences. As consultants, we consistently timeliness, accuracy, thoroughness, and seek to find ways to add value to each Marketplace limitations. Serve as a consultant regarding cluster of stakeholders. Monitoring information usage to Business Unit. Analysis Interpretation GENERAL DATA SOURCES AGRICULTURAL DATA SOURCES and Delivery Academic OneFile Agricultural Economics (USDA/Cornell) Access Science Agricultural Statistics (USDA) Presentation and Business and Company Resource Center Economic Research Service (USDA) Leadership Electronic Collections Online (ECO) Census of Agriculture Expanded Academic ASAP FAO Statistical Yearbook FirstSearch Farm Labor Educational Gale Virtual Reference Library Food and Agriculture Organization (United Nations) Qualifications Desired General Business File National Agricultural Statistics Service General OneFile State of the Land (USDA) Competencies and General Reference Center Gold Web Soil Survey (USDA) Experience Desired Health and Wellness Resource Center World Resources Institute Morningstar U.S. Agricultural Statistics New York Times (1995-current) Value Line World Almanac WorldCat Source: www.bus.umich.edu, Baker Strategy Group BAKER STRATEGY GROUP May 15 2009 Page 10
  12. 12. Discussion Document Senior Marketing Analyst (Job# 8818BR) B. The Senior Marketing Analyst Position Marketplace Monitoring Staying on top of new developments in the market is an important aspect of the position Job Description Senior Marketing Analyst Baker Strategy Capabilities Identify and monitor key marketplace trends Baker Strategy focuses on external Project that impact strategic planning including measures and metrics that guide and impact Analysis demographic information, farm operator company strategy and tactics. We call this management practices, cost of production Smart Customer Strategy – creating a Analytical components, purchasing patterns, and connect systems of information feeds that Expertise economic indicators. enable a company to respond to changing market dynamics. Marketplace Monitoring Analysis Interpretation and Delivery NEW KOTLER BOOK ILLUSTRATES THE SMART CUSTOMER STRATEGY APPROACH Presentation and “Turbulence is the new normality,” say Kotler and Caslione, authors of this Leadership new book recommending that companies have a solid “chaotics” system in place. Educational Qualifications Desired A good chaotics system, say the authors, enables a company to do three things: 1) detect potential sources of turbulence, 2) construct possible key Competencies and scenarios, and 3) select a strategy based on potential scenarios and company Experience Desired risk attitude. Source: www.bus.umich.edu, Baker Strategy Group BAKER STRATEGY GROUP May 15 2009 Page 11
  13. 13. Discussion Document Senior Marketing Analyst (Job# 8818BR) B. The Senior Marketing Analyst Position Analysis Interpretation and Delivery This presentation is divided into three sections Job Description Senior Marketing Analyst Baker Strategy Capabilities Design, develop and deliver executive We have worked with executives at a variety Project summaries, reports, and graphics that clearly of firms. We recognize that executives need Analysis communicate the key project conclusions and topline results in a crisp, concise format, implications for Pioneer with limited direct with solid backup data that allows him/her Analytical supervision. to drill down to the detail if desired. Expertise Marketplace Serve as contact point for information relating Central to our approach is an online portal Monitoring to each project. May work at directly (e.g. SharePoint site) for accessing data, supporting Area Managers with their business documents, and other information related Analysis Interpretation plans, including various area metrics. to the program. This portal should and Delivery complement—not replace– communication with and support for Area Managers and Presentation and other key stakeholders. Leadership Educational Qualifications Desired Competencies and Experience Desired Source: www.bus.umich.edu, Baker Strategy Group BAKER STRATEGY GROUP May 15 2009 Page 12
  14. 14. Discussion Document Senior Marketing Analyst (Job# 8818BR) B. The Senior Marketing Analyst Position Presentation and Leadership This presentation is divided into three sections Job Description Senior Marketing Analyst Baker Strategy Capabilities Conduct presentation of results to Business This is what we enjoy most of all. We see Project Unit and other pertinent departments within our greatest value in bring data and insight Analysis Pioneer and discuss implications with limited to a facilitated discussion where we tap the direct supervision. Lead discussions and bright minds of the firm to develop creative Analytical facilitate innovation and creative thinking. solutions to difficult problems. We see our Expertise role as a catalyst and facilitator to strategy planning and implementation. Marketplace Monitoring Analysis Interpretation and Delivery Presentation and Leadership Educational Qualifications Desired Competencies and Experience Desired Source: www.bus.umich.edu, Baker Strategy Group BAKER STRATEGY GROUP May 15 2009 Page 13
  15. 15. Discussion Document Senior Marketing Analyst (Job# 8818BR) B. The Senior Marketing Analyst Position Educational Qualifications Desired This presentation is divided into three sections Job Description Senior Marketing Analyst Baker Strategy Capabilities Bachelor’s degree in Agricultural If Pioneer engages Baker Strategy, David Project Business/Economics, Finance, Information Baker would be handling the programs. Analysis Management or Business required, Master’s David has an MBA in Corporate Strategy degree may be preferred. from the University of Michigan’s Ross Analytical School of Business. Expertise Marketplace Monitoring Analysis Interpretation and Delivery Presentation and Leadership Educational Qualifications Desired Competencies and Experience Desired Source: www.bus.umich.edu, Baker Strategy Group BAKER STRATEGY GROUP May 15 2009 Page 14
  16. 16. Discussion Document Senior Marketing Analyst (Job# 8818BR) B. The Senior Marketing Analyst Position Competencies and Experience Desired This presentation is divided into three sections Job Description Senior Marketing Analyst Baker Strategy Capabilities 3 years of experience in marketing analysis We often use SPSS tools for our analysis: Project using SAS or related software is preferred. • Amos Analysis • PASW Classification • PASW Custom Tables Analytical • PASW Modeler (previously Clementine®) Expertise • PASW Regression • PASW Segmentation Marketplace • PASW Statistics Monitoring Strong background in leading projects, business David has conducted such work for GFS Analysis Interpretation analysis, finance/economic/statistical Marketplace, Emerson, ServiceMaster, and Delivery modeling, or information management with Domino’s Pizza, University of Michigan agricultural business background preferred. Health System, Yahoo!, Johnson Controls, Presentation and the U.S. Navy, and many others. Leadership Job requires the ability to interact with We are comfortable interacting with a Educational managers at multiple levels within the variety of stakeholders, from top-level Qualifications Desired organization. management to frontline staff. Job requires the ability to lead and interact We are comfortable with leading teams, Competencies and with various cross-functional teams and meetings, and programs with a wide variety Experience Desired departments. of people and perspectives across various departments and areas of responsibility. Source: www.bus.umich.edu, Baker Strategy Group BAKER STRATEGY GROUP May 15 2009 Page 15
  17. 17. Discussion Document Senior Marketing Analyst (Job# 8818BR) C. About Baker Strategy A look at who we are and what we do BAKER STRATEGY GROUP May 15 2009 Page 16
  18. 18. Discussion Document Senior Marketing Analyst (Job# 8818BR) C. About Baker Strategy Case Studies Our Customer Strategy work is concentrated primarily in five main areas: China business development, manufacturing, education, home services, and nonprofits Our Work Our Team Organizations We’ve Served Executive Testimonies Chart is interactive. You must be connected to the internet to view this charts Source: www.bakerstratetgy.com BAKER STRATEGY GROUP May 15 2009 Page 17
  19. 19. Discussion Document Senior Marketing Analyst (Job# 8818BR) C. About Baker Strategy Sample Tool: Consumer Choice Comparisons A good deal of our analytical work results in data visualization tools that impact key marketing strategy decisions and implementation efforts Our Work Our Team Organizations We’ve Served Executive Testimonies Chart is interactive. You must be connected to the internet to view this charts Source: www.bakerstratetgy.com BAKER STRATEGY GROUP May 15 2009 Page 18
  20. 20. Discussion Document Senior Marketing Analyst (Job# 8818BR) C. About Baker Strategy Sample Tool : Sales Funnel Management We often work closely with sales (in this case, enrollment) to provide tools and analysis to structure and systematize the sales effort Our Work Our Team Organizations We’ve Served Executive Testimonies Chart is interactive. You must be connected to the internet to view this charts Source: www.bakerstratetgy.com BAKER STRATEGY GROUP May 15 2009 Page 19
  21. 21. Discussion Document Senior Marketing Analyst (Job# 8818BR) C. About Baker Strategy Sample Articles and Documents A good deal of our analytical work results in data visualization tools that impact key marketing strategy decisions and implementation efforts Michigan Manufacturing Survey Executive Education Our Work Opportunities in China Our Team Organizations We’ve Served Executive Testimonies Click for PDF Click for PDF Local Telecom Market Keys to Customer Satisfaction Source: Baker Strategy Group Click for PDF Click for PDF BAKER STRATEGY GROUP May 15 2009 Page 20
  22. 22. Discussion Document Senior Marketing Analyst (Job# 8818BR) C. About Baker Strategy Sample Frameworks: CARD Ultimately, an organization grows only by acquiring the right customers and satisfying them in order to retain them for continued business and develop them for new business Our Work CUSTOMER ACQUISITION, RETENTION, AND DEVELOPMENT Our Team Organizations We’ve Served Executive Testimonies Source: Baker Strategy Group BAKER STRATEGY GROUP May 15 2009 Page 21
  23. 23. Discussion Document Senior Marketing Analyst (Job# 8818BR) C. About Baker Strategy Sample Frameworks: The 5C’s Analysis Strategy development, assessment, and implementation can be guided by a Five Cs situation analysis: context, customers, competitors, collaborators, and the company Our Work 5C’S SITUATION ANALSYIS Our Team Organizations We’ve Served Executive Testimonies Source: Baker Strategy Group BAKER STRATEGY GROUP May 15 2009 Page 22
  24. 24. Discussion Document Senior Marketing Analyst (Job# 8818BR) C. About Baker Strategy Sample Frameworks: Satisfaction Drivers Statistical modeling and regression analytics lead to prioritization of areas that have the highest Drive Rate for customer satisfaction and a relatively low Performance score Our Work KEY CUSTOMER SATISFACTION DRIVERS 100 95 Our Team 90 Organizations We’ve Served 85 Executive 80 Testimonies Factor E Factor D 75 Performance 70 65 Factor A 60 Factor F Factor C 55 Factor B 50 45 40 0.10 0.15 0.20 0.25 Drive Rate Source: Baker Strategy Group BAKER STRATEGY GROUP May 15 2009 Page 23
  25. 25. Discussion Document Senior Marketing Analyst (Job# 8818BR) C. About Baker Strategy Sample Frameworks: Strategy Map Using strategy maps (Norton/Kaplan) to outline company strategy has proved to be one of the simplest yet most effective tools for aligning cross-function groups to firm strategy Mission Mission Statement or Vision Statement Our Work Metrics Revenue: EBITDA: Client Success Satisfaction: Brand Awareness: Our Team [TBD] [TBD] [TBD] [TBD] [TBD] Customer Portfolio A Customer Portfolio B Customer Portfolio C Organizations Portfolios We’ve Served A1 A2 A3 B1 B2 C1 C2 C3 Executive Testimonies Strategy Formulation Priority Secondary Frontier Services TBD TBD TBD TBD TBD TBD TBD TBD 1 2 3 4 5 Initiatives Initiative A Initiative B Initiative C Initiative D Initiative E 1. TBD 1. TBD 1. TBD 1. TBD 1. TBD Tasks Source: Baker Strategy Group BAKER STRATEGY GROUP May 15 2009 Page 24
  26. 26. Discussion Document Senior Marketing Analyst (Job# 8818BR) C. About Baker Strategy Baker Strategy Core Team Our core team is small—just two partners and an analyst. So, as a firm with low fixed costs, we can provide excellent big-consultancy work at small consultancy fee levels David Baker – Partner Our Work M.B.A with High Distinction, Corporate Strategy, University of Michigan Ross School of Business B.A. Organizational Communication, Eastern Michigan University David founded Baker Strategy in 2005 to provide marketing strategy research and advising. David has managed Our Team customer strategy programs for a variety of companies and organizations, including several Fortune 500 firms. The clients David has served include Johnson Controls, Gordon Food Services, INCAT, Emerson, Domino’s Pizza, the U.S. Navy, Yahoo!, Michigan Manufacturers Association, and ServiceMaster. Organizations We’ve Served Margaret Baker – Partner Ph.D. Asian Languages and Cultures, The University of Michigan Executive A.M. East Asian Languages and Civilization, Harvard University Testimonies A.B. Comparative Literature, French and Japanese, Princeton University Margaret focuses on the education sector. Margaret has long been interested in languages and areas where cultures intersect. Her undergraduate thesis was on Japanese influence on French poetry, and her Ph.D. dissertation treated Chinese translations of Western classics and writer Pearl Buck, who sought to “interpret” China for Western readers. Joshua Zuellig – Analyst Currently pursuing BS in Mathematics at Valparaiso University Joshua has been with Baker Strategy Group since summer of 2007. In that time he has worked with several Baker Strategy clients and partners, including Church Extension Fund, LCMS Michigan School District, MOVE Communications, CFI Group, and Spring Arbor University. Joshua’s primary role in the company is data management and analysis, but he also assists with survey methodology, external research, and client reporting. Source: Baker Strategy Group BAKER STRATEGY GROUP May 15 2009 Page 25
  27. 27. Discussion Document Senior Marketing Analyst (Job# 8818BR) C. About Baker Strategy Baker Strategy Strategic Partners We have a list of strategic partners, but three firms and an expert statistician are most central to the work we provide to our clients Ossi Pesämaa – Statistician, Jönköping International Business School Our Work Ph.D., Lulea University of Technology, SWEDEN Dr. Ossi Pesämaa is currently active in research at the Centre for Innovation Systems, Entrepreneurship and Growth (CISEG) and affiliated to Entrepreneurship Marketing and Management (EMM) at Jönköping International Business Our Team School. Ossi perform his directed research for two different institutes Experience Industries Development Institute (EIDI) and Research Unit for Rural Entrepreneurship and Growth (RUREG). The emphasis on Ossi's projects are tourism, innovative entrepreneurial marketing quality systems, regional growth and experience industries. Organizations We’ve Served Donald Hart – President, MOVE Communications Inc. MOVE’s goal is to unearth your unique story, and to build that story into a powerful solution. MOVE has created a Executive network of expert in-house staff, supported by top independent professionals, who have provided award-winning Testimonies strategic and creative work to some of the biggest brands in the country. This network model allows our clients access to a broader scope of skills when desired – without the overhead. Our core capabilities include strategic planning, creative development and complete production services in print, web, video, flash and emarketing. Dave Hile – President, Hile Design Hile Design wants to pump up your quot;Marketing Muscle.quot; Why? Because advertising and design are hardwired into their DNA. They absolutely love what they do, and get a charge out of seeing their services help their clients prosper. And they feel your pain (especially in today’s economy). Like you, they invest precious time and money marketing their firm. So they promise to treat your advertising like it's their advertising. Because, in a way it is. Their success depends on their ability to get results for you. Clients who grow their businesses as a result of Hile’s efforts are their greatest assets. Brian Stevens – President, Idigisys iDigiSys provides web design, website development and Internet consulting services as well as business needs assessment and the development of complex Internet-based software applications. They understand the technology, and they can understand your business. iDigiSys is ready to help you manage your Internet-based business solutions on a continuing basis. They are experienced in managing large and complex software development projects as well as simpler projects. Even if the project has several players from different companies or organizations, they can help. Source: Baker Strategy Group BAKER STRATEGY GROUP May 15 2009 Page 26
  28. 28. Discussion Document Senior Marketing Analyst (Job# 8818BR) C. About Baker Strategy Clients Whether directly with Baker Strategy Group, through strategic partners, or while at previous employers, we have run programs for clients in a variety of industries Our Work Our Team Organizations We’ve Served Executive Testimonies You must be connected to the internet to view this object. Source: www.bakerstrategy.com BAKER STRATEGY GROUP May 15 2009 Page 27
  29. 29. Discussion Document Senior Marketing Analyst (Job# 8818BR) C. About Baker Strategy Testimonies We prize our recommendations from client executives Our Work Our Team Organizations We’ve Served Executive Testimonies You must be connected to the internet to view this object. Source: www.bakerstrategy.com BAKER STRATEGY GROUP May 15 2009 Page 28
  30. 30. Discussion Document Senior Marketing Analyst (Job# 8818BR) www.bakerstrategy.com For more information about us you can visit our website at www.bakerstrategy.com Source: www.bakerstrategy.com BAKER STRATEGY GROUP May 15 2009 Page 29
  31. 31. Discussion Document Senior Marketing Analyst (Job# 8818BR) D. Next Steps A suggestion on how we might move forward BAKER STRATEGY GROUP May 15 2009 Page 30
  32. 32. Discussion Document Senior Marketing Analyst (Job# 8818BR) D. Next Steps Suggested Next Steps If you are interested, we suggest three simple steps for moving forward 1. Phone Discussion • 30 minute call to discuss the position and get a gauge on a potential fit. 2. Onsite Visit • Baker Strategy Group team visits Pioneer for in-depth meeting on the needs of Pioneer. 3. Pilot Engagement • Pioneer engages Baker Strategy Group for a pilot program to assess performance. Source: Baker Strategy Group BAKER STRATEGY GROUP May 15 2009 Page 31
  33. 33. Helping Organizations Excel through Effective Customer Strategy MAKE IT HAPPEN Baker Strategy Group | 2232 S. Main St. #173 | Ann Arbor MI 48103 | +1 888 BAKER-13 | info@bakerstrategy.com| www.bakerstrategy.com

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