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Marketing Partner 2012 Social Media Workshop - Slideshare

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This is a presentation given as part of a social workshop for the 2012 Marketing Partner Forum. Presented by Steven Fisher.

This is a presentation given as part of a social workshop for the 2012 Marketing Partner Forum. Presented by Steven Fisher.

Published in: Technology, Business

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  • 1. Social Media Workshop: Slideshare Presented by: Steven Fisher Head of Social Business, d50 Media
  • 2. WHAT IS SLIDESHARE AND WHY SHOULD I CARE?
  • 3. WHAT IS SLIDESHARE AND WHY SHOULD I CARE?
  • 4. WHAT IS SLIDESHARE AND WHY SHOULD I CARE?
  • 5. THREE GREAT THINGS SLIDESHARE CAN DO FOR YOUR FIRM
    • YOU CAN DISTRIBUTE CONTENT
    • YOU CAN DEMONSTRATE THOUGHT LEADERSHIP
    • YOU CAN G ENERATE NEW BUSINESS LEADS
  • 6. CONTENT: UPLOAD CONTENT OF ALL TYPES
    • You can upload PowerPoint, OpenOffice and Keynote files, PDFs, Word and Pages docs
    • You can integrate YouTube videos into your presentation.
    • You can embed SlideShare on blogs, wikis, websites, LinkedIn and Facebook profiles
  • 7. CONTENT: EMBED SLIDESHARE WIDGETS ON BLOGS, WIKIS & WEBSITES
  • 8. CONTENT: CREATE SLIDESHARE WEBCASTS: AKA “ Slidecasts ”
  • 9. THOUGHT LEADERSHIP: REACH THE AUDIENCE LOOKING FOR YOUR EXPERTISE It took Facebook and Twitter over two years to reach 20 million users.
  • 10. THOUGHT LEADERSHIP: BRAND YOUR SLIDESHARE CHANNEL
  • 11. THOUGHT LEADERSHIP: USE ZIPCAST MEETINGS TO CREATE COMMUNITY
  • 12. GENERATE LEADS: BRAND YOUR SLIDESHARE CHANNEL
  • 13. GENERATE LEADS: IMPLEMENT LEAD FORMS WITHIN YOUR PRESENTATIONS
  • 14. SLIDESHARE FIRM READINESS CHECKLIST
  • 15. Do the following with your brand: SLIDESHARE FIRM READINESS CHECKLIST Integrate with key social sites and channels Signup for Pro version Brand Your Site/Config Lead System Upload Content Promote Your Content Setup Your Slideshare Channel Monitor Leads and Conversions
  • 16. Questions and Answers Steven Fisher Head of Social Business @d50media http://www.d50media.com Twitter: @stevenfisher