Developed with Microsoft for SharePoint

Presented by David J. Rosenthal, President & CEO, Atidan
Microsoft Briefing Cente...
About Intlock
 Founded in 2005

 Office: Boston, MA
 Microsoft Gold Certified Partner
 Over 7 years of experience in w...
SharePoint Marketing Suite
Utilizing SharePoint for all environments

Intranet

Extranet

Internet
Completing the SharePoint Online Offering

SharePoint

www.intlock.com
What is the SharePoint Marketing Suite?
The SharePoint Marketing Suite provides a single analytics,
reporting, and marketi...
Joe is a marketer at X-Tech

What does he miss to be outstanding?
The SharePoint Marketing Suites helps enterprises:
 Know your customers

 Generate increased demand

 Empower the marke...
Collateral and Marketing Efforts
 Collateral:


Marketing Suite brochure / Partner brochure



Marketing Suite white pa...
SharePoint Marketing Suite
Demonstration

www.intlock.com
Developed with Microsoft for SharePoint

Product Offering Overview
Powered buy CardioLog Analytics
SharePoint Marketing Suite
Web Analytics
Real time analytics, custom event tracking, path analysis, internal search,
Data ...
Web Analytics – Know Your Site and Customers
Create, filter, segment, schedule, export and publish reports
 Dozens of web...
InSight – Next Generation Analytics Decision Making Engine
Identify web site goals and objectives, monitors significant us...
Campaign Tracking and Advertising Effectiveness
Campaign and Traffic Source Tracking, Goal and Funnel Analysis
 Identify ...
Optimization – Increase Revenue and Conversions
Behavioral Targeting
 Deliver the right content to the right
people
 Inc...
Optimization – Increase Revenue and Conversions
A/B and Multivariate Testing
 Create tests instantly – zero IT
involvemen...
Visitor Profiles – Understand Who Your Customers Are
User Segmentation, Demographics, Audience Targeting, User Engagement,...
Voice of Customer
Page-Based Comments, Surveys, Website Satisfaction Polls

 Zero IT involvement
 Ask the questions web ...
Search Engine Optimization
Search engine and keywords reports, site map management, SEO violations and errors.
 Explore s...
Plugins
CRM Integration

Third Party Tools Integration

Customers may use your website dozens of times
before ever talking...
SharePoint Marketing Suite
Web Analytics
Real time analytics, custom event tracking, path analysis, internal search,
Data ...
Web Analytics – Know Your Site and Customers
Create, filter, segment, schedule, export and publish reports
 Dozens of web...
Web Analytics – Know Your Site and Customers
Key Advantages for SharePoint
 Seamless integration with SharePoint’s 2010, ...
Web Analytics – Know Your Site and Customers
Features and Enhancements for SharePoint
 Seamless integration with SharePoi...
Roles and Interfaces

Report
Center
View and
Interact

Analyst

Information
Worker

Executive

Analysis Center
& Administr...
InSight – Next Generation Analytics Decision Making Engine
Identify web site goals and objectives, monitors significant us...
Campaign Tracking and Advertising Effectiveness
Campaign and Traffic Source Tracking, Goal and Funnel Analysis
 Identify ...
Optimization – Increase Revenue and Conversions
Behavioral Targeting
 Deliver the right content to the right
people
 Inc...
Optimization – Increase Revenue and Conversions
A/B and Multivariate Testing
 Create tests instantly – zero IT
involvemen...
Visitor Profiles – Understand Who Your Customers Are
User Segmentation, Demographics, Audience Targeting, User Engagement,...
Voice of Customer
Page-Based Comments, Surveys, Website Satisfaction Polls

 Zero IT involvement
 Ask the questions web ...
Search Engine Optimization
Search engine and keywords reports, site map management, SEO violations and errors.
 Explore s...
Plugins
CRM Integration

Third Party Tools Integration

Customers may use your website dozens of times
before ever talking...
Special Free Trial Offer: intlock@Atidan.com
215-825-5045 x5001
Visit us at www.intlock.com
Join our readers at blog.intlo...
SharePoint Marketing Suite - Presentation from Intlock and Atidan
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SharePoint Marketing Suite - Presentation from Intlock and Atidan

  1. 1. Developed with Microsoft for SharePoint Presented by David J. Rosenthal, President & CEO, Atidan Microsoft Briefing Center, New York City – October 18, 2013
  2. 2. About Intlock  Founded in 2005  Office: Boston, MA  Microsoft Gold Certified Partner  Over 7 years of experience in web analytics  Wide target market with divers industries, such as: financial services, telecommunication, entertainment services and others  Global reach in over 100 countries with thousands of installations  Worldwide distributers and partner program
  3. 3. SharePoint Marketing Suite
  4. 4. Utilizing SharePoint for all environments Intranet Extranet Internet
  5. 5. Completing the SharePoint Online Offering SharePoint www.intlock.com
  6. 6. What is the SharePoint Marketing Suite? The SharePoint Marketing Suite provides a single analytics, reporting, and marketing interface for multiple intranet and Internet sites (SharePoint 2010, 2007, 2003 and others), applications, farms, and other 3rd party enterprise components. With its tailored integration with SharePoint, the SharePoint Marketing Suite provides a complete range of marketing tools allowing marketers to optimize every digital interaction and provide customers with better online experiences. Developed with Microsoft for SharePoint
  7. 7. Joe is a marketer at X-Tech What does he miss to be outstanding?
  8. 8. The SharePoint Marketing Suites helps enterprises:  Know your customers  Generate increased demand  Empower the marketer  Expand your customer’s community  Experience ease of use  Gain centralized control  Establish brand loyalty  Synergize all services in one solution  Engage your audience  Integrate your key third party tools`
  9. 9. Collateral and Marketing Efforts  Collateral:  Marketing Suite brochure / Partner brochure  Marketing Suite white paper  Marketing Suite presentation  Marketing Suite advantages (over SiteCore, Omniture, Google Analytics, etc.)  Marketing scenarios  Optional Marketing Offering:  Sandbox product demo  Ongoing professional support  Analytics and marketing consultant support  Webinars, conferences, etc.
  10. 10. SharePoint Marketing Suite Demonstration www.intlock.com
  11. 11. Developed with Microsoft for SharePoint Product Offering Overview Powered buy CardioLog Analytics
  12. 12. SharePoint Marketing Suite Web Analytics Real time analytics, custom event tracking, path analysis, internal search, Data Export API, customized dashboards and reports, automatic alerts Campaign Tracking and Advertising Effectiveness Campaign and traffic sources tracking, goal and funnel analysis Optimization Behavioral Targeting, A/B and Multivariate Testing Visitor Profiles User Segmentation, Demographics, Audience Targeting, User Engagement, User Activity Reports Voice of Customer Page-Based Comments, Surveys, Website Satisfaction Polls SEO Search engine and keywords reports, site map management, SEO violations and errors. Plugins CRM integration, third party tools integration
  13. 13. Web Analytics – Know Your Site and Customers Create, filter, segment, schedule, export and publish reports  Dozens of web analytics metrics, including visitors, visits, referrers, search actions, top pages, and many more  Custom events for tracking various activities such as document downloads, video player interactions, form submission, etc.  Data Export and developer API – integrate business information and develop applications which access your web analytics data.  Report scheduling and emailing  Export reports to Excel, PDF, PPT and XML  Web parts - add widgets to share your web stats  Centralized goals and funnels management  Goal measurement by visits and visitors
  14. 14. InSight – Next Generation Analytics Decision Making Engine Identify web site goals and objectives, monitors significant usage events which might affect your website’s goals, and provides possible causes for data changes Main building blocks: (a) Evaluate, (b) Monitor, and (c) Enhance Key Advantages  Helps identify website/portal goals and define appropriate usage metrics  Provides automatic friendly notifications for significant changes in usage data  Includes new and innovative website/portalrelated metrics and reports  Enables analysts and decision makers to focus on taking action instead of sifting through data  Suggests possible causes for changes in data by cross-analyzing related sets of metrics
  15. 15. Campaign Tracking and Advertising Effectiveness Campaign and Traffic Source Tracking, Goal and Funnel Analysis  Identify and segment your traffic sources – organic and paid search, media campaigns, referring sites  Evaluate your site’s performance by banners, ad placements, search terms  Measure conversion and abandonment rate for each of your campaigns  Create unique campaign tracking links, reports and pixels for your affiliates  Exclude internal usage and testing traffic to keep your campaign information accurate
  16. 16. Optimization – Increase Revenue and Conversions Behavioral Targeting  Deliver the right content to the right people  Increase engagement  Maximize revenues and conversion  Improve your site’s user experience
  17. 17. Optimization – Increase Revenue and Conversions A/B and Multivariate Testing  Create tests instantly – zero IT involvement  Optimize multiple conversion goals  Evaluate the potential of your marketing channels  Target your tests to specific visitor segment  Easily create, manage and document your tests
  18. 18. Visitor Profiles – Understand Who Your Customers Are User Segmentation, Demographics, Audience Targeting, User Engagement, User Activity  Visitor demographics reports and segments  Visitor behavioral and click path analysis  Tie all available users information with users activity  Get a detailed report per visitor on goals and funnels completed, pages viewed, time distance to conversion and multiple traffic sources used to drive the user to your site (upper-funnel)
  19. 19. Voice of Customer Page-Based Comments, Surveys, Website Satisfaction Polls  Zero IT involvement  Ask the questions web analytics reports cannot answer  Give your customers a way to tell you what they want  Target your questions to a specific visitor segment
  20. 20. Search Engine Optimization Search engine and keywords reports, site map management, SEO violations and errors.  Explore search engines and keywords which drive traffic to your site  Find out which search engine and keywords are best in generating sales  Discover which keywords convert best  Create an accurate and updated sitemap  Track content changes in real time - deleted pages, changes in site inventory and structure
  21. 21. Plugins CRM Integration Third Party Tools Integration Customers may use your website dozens of times before ever talking to your sales team. They research new products, download educational material, interact with other customers or chat with customer support representatives. The CardioLog Web Marketing Automation Middleware (WMAM) is a platform for implementing and integrating third party marketing services and tools into SharePoint Internet sites. The CardioLog CRM plugin feeds all your web visitor data directly from SharePoint into CRM, updating customer profiles daily so it is accessible to sales. With detailed web analytics data for each lead, sales teams can make more informed decisions - based, for example, on how active each lead has been on the website, or which product pages he viewed. CardioLog WMAM enables customers to easily deploy and use the best of bread web marketing solutions on the market, with no need to edit any source code or deploy modules to production environments. Our current third party tool inventory includes plugins for surveys, funnel analytics, chat, heat and click maps, visitor scoring, and many more.
  22. 22. SharePoint Marketing Suite Web Analytics Real time analytics, custom event tracking, path analysis, internal search, Data Export API, customized dashboards and reports, automatic alerts Campaign Tracking and Advertising Effectiveness Campaign and traffic sources tracking, goal and funnel analysis Optimization Behavioral Targeting, A/B and Multivariate Testing Visitor Profiles User Segmentation, Demographics, Audience Targeting, User Engagement, User Activity Reports Voice of Customer Page-Based Comments, Surveys, Website Satisfaction Polls SEO Search engine and keywords reports, site map management, SEO violations and errors. Plugins CRM integration, third party tools integration
  23. 23. Web Analytics – Know Your Site and Customers Create, filter, segment, schedule, export and publish reports  Dozens of web analytics metrics, including visitors, visits, referrers, search actions, top pages, and many more  Custom events for tracking various activities such as document downloads, video player interactions, form submission, etc.  Data Export and developer API – integrate business information and develop applications which access your web analytics data.  Report scheduling and emailing  Export reports to Excel, PDF, PPT and XML  Web parts - add widgets to share your web stats  Centralized goals and funnels management  Goal measurement by visits and visitors
  24. 24. Web Analytics – Know Your Site and Customers Key Advantages for SharePoint  Seamless integration with SharePoint’s 2010, 2007 and 2003 Tree Structure, content and user metadata  A full web analytics package with unique JavaScript tracking mechanism, which enables advanced usage reports solution within SharePoint 2010, 2007 and 2003, Dynamics CRM, .Net application and others  Single reporting interface for multiple and time-zone distributed SharePoint farms, site collections and external applications  Advanced visitor segmentation, including integration with Active Directory and SharePoint Profiles and other organizational structures  An open API-based platform for report customization and tracking additional enterprise applications and usage  Robust scalability supporting large traffic volumes  Simple installation and deployment with a configuration wizard
  25. 25. Web Analytics – Know Your Site and Customers Features and Enhancements for SharePoint  Seamless integration with SharePoint’s 2010, 2007 and 2003 Tree Structure, content and user metadata  A large selection of reports for SharePoint environments  Report drill down - from site level to single documents via tree structure  Integration with user Profiles and Groups  Real-time reporting (Analysis Center)  SDK / API - customization  Utilization of historic IIS logs  5 years of history data  Openness  And much more…
  26. 26. Roles and Interfaces Report Center View and Interact Analyst Information Worker Executive Analysis Center & Administration Open Spreadsheets and Reports Interactive Realtime Ad-hoc analysis CardioLog System Integrator - SDK / API Developer Portal Access End User
  27. 27. InSight – Next Generation Analytics Decision Making Engine Identify web site goals and objectives, monitors significant usage events which might affect your website’s goals, and provides possible causes for data changes Main building blocks: (a) Evaluate, (b) Monitor, and (c) Enhance Key Advantages  Helps identify website/portal goals and define appropriate usage metrics  Provides automatic friendly notifications for significant changes in usage data  Includes new and innovative website/portalrelated metrics and reports  Enables analysts and decision makers to focus on taking action instead of sifting through data  Suggests possible causes for changes in data by cross-analyzing related sets of metrics
  28. 28. Campaign Tracking and Advertising Effectiveness Campaign and Traffic Source Tracking, Goal and Funnel Analysis  Identify and segment your traffic sources – organic and paid search, media campaigns, referring sites  Evaluate your site’s performance by banners, ad placements, search terms  Measure conversion and abandonment rate for each of your campaigns  Create unique campaign tracking links, reports and pixels for your affiliates  Exclude internal usage and testing traffic to keep your campaign information accurate
  29. 29. Optimization – Increase Revenue and Conversions Behavioral Targeting  Deliver the right content to the right people  Increase engagement  Maximize revenues and conversion  Improve your site’s user experience
  30. 30. Optimization – Increase Revenue and Conversions A/B and Multivariate Testing  Create tests instantly – zero IT involvement  Optimize multiple conversion goals  Evaluate the potential of your marketing channels  Target your tests to specific visitor segment  Easily create, manage and document your tests
  31. 31. Visitor Profiles – Understand Who Your Customers Are User Segmentation, Demographics, Audience Targeting, User Engagement, User Activity  Visitor demographics reports and segments  Visitor behavioral and click path analysis  Tie all available users information with users activity  Get a detailed report per visitor on goals and funnels completed, pages viewed, time distance to conversion and multiple traffic sources used to drive the user to your site (upper-funnel)
  32. 32. Voice of Customer Page-Based Comments, Surveys, Website Satisfaction Polls  Zero IT involvement  Ask the questions web analytics reports cannot answer  Give your customers a way to tell you what they want  Target your questions to a specific visitor segment
  33. 33. Search Engine Optimization Search engine and keywords reports, site map management, SEO violations and errors.  Explore search engines and keywords which drive traffic to your site  Find out which search engine and keywords are best in generating sales  Discover which keywords convert best  Create an accurate and updated sitemap  Track content changes in real time - deleted pages, changes in site inventory and structure
  34. 34. Plugins CRM Integration Third Party Tools Integration Customers may use your website dozens of times before ever talking to your sales team. They research new products, download educational material, interact with other customers or chat with customer support representatives. The CardioLog Web Marketing Automation Middleware (WMAM) is a platform for implementing and integrating third party marketing services and tools into SharePoint Internet sites. The CardioLog CRM plugin feeds all your web visitor data directly from SharePoint into CRM, updating customer profiles daily so it is accessible to sales. With detailed web analytics data for each lead, sales teams can make more informed decisions - based, for example, on how active each lead has been on the website, or which product pages he viewed. CardioLog WMAM enables customers to easily deploy and use the best of bread web marketing solutions on the market, with no need to edit any source code or deploy modules to production environments. Our current third party tool inventory includes plugins for surveys, funnel analytics, chat, heat and click maps, visitor scoring, and many more.
  35. 35. Special Free Trial Offer: intlock@Atidan.com 215-825-5045 x5001 Visit us at www.intlock.com Join our readers at blog.intlock.com

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