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Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
Share Point :The Platform For Internet Sites From Atidan Feb   7 2012
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Share Point :The Platform For Internet Sites From Atidan Feb 7 2012

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Every day our lives become more and more digital, across all generations. Consumers are now many times ahead of the enterprise. Everyone is connected all the time, most young people don’t watch TV …

Every day our lives become more and more digital, across all generations. Consumers are now many times ahead of the enterprise. Everyone is connected all the time, most young people don’t watch TV anymore, most are instead on Facebook/Twitter and other community sites. But it is not just the young people who’s lives has changed. Internet applications like voice and photo share are driving older people to digital, our parents and grandparents are now online to view pictures of their grandchildren or on Skype to save on phone costs, and stay connected. In fact people over 70 are the fastest growing audience for PCs. Digitization is so powerful, everyone has embraced it as part of their daily life, and most have better access to technology at home, then in the workplace, this is a huge shift in the past 5 years. Consumers are moving from always offline to always online.

This of course, has made marketing to consumers more complex and demanding then ever. Marketing no longer about about brand awareness but about meaningful social interactions. The evolution of the Internet, has put consumers at the center of our brands and our marketing. . We’ve moved from brand monologue to brand dialogue, from mind share to share of time engaged. . Consumers want instant access to brands and companies, and campaign demands require quick decisions and quick updates to data.
As new technologies develop and new devices emerge—like Windows Phone 7 mobile devices, or Surface (examples of touch-based experiences), our marketing touchpoints expand as well. What we are used to on our PCs will soon be commonplace on multiple screens and surfaces. Consumers are looking for the right message, whenever and wherever they are.

And soon, most of our marketing channels will be digital. We have moved from a media world, to a media plus technology world.

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  • Key Message: Marketing is more complex and demanding than everEvery day our lives become more and more digital, across all generations. Consumers are now many times ahead of the enterprise. Everyone is connected all the time, most young people don’t watch TV anymore, most are instead on Facebook/Twitter and other community sites. But it is not just the young people who’s lives has changed. Internet applications like voice and photo share are driving older people to digital, our parents and grandparents are now online to view pictures of their grandchildren or on Skype to save on phone costs, and stay connected. In fact people over 70 are the fastest growing audience for PCs. Digitization is so powerful, everyone has embraced it as part of their daily life, and most have better access to technology at home, then in the workplace, this is a huge shift in the past 5 years. Consumers are moving from always offline to always online.This of course, has made marketing to consumers more complex and demanding then ever. Marketing no longer about about brand awareness but about meaningful social interactions. The evolution of the Internet, has put consumers at the center of our brands and our marketing. . We’ve moved from brand monologue to brand dialogue, from mind share to share of time engaged.. Consumers want instant access to brands and companies, and campaign demands require quick decisions and quick updates to data. As new technologies develop and new devices emerge—like Windows Phone 7 mobile devices, or Surface (examples of touch-based experiences), our marketing touchpoints expand as well. What we are used to on our PCs will soon be commonplace on multiple screens and surfaces. Consumers are looking for the right message, whenever and wherever they are. And soon, most of our marketing channels will be digital. We have moved from a media world, to a media plus technology world.
  • Digital Marketing is a very broad set of services that drive audiences to experiences and allow you to measure results. However, If your spending allot of money on digital advertising, with out a great web site, you are wasting a lot of money. Yesterday, it was acceptable to have a site that was simple, static and centrally managed. Now - Customer expectations around Internet Sites are evolving. People are consuming information on-line, ability to measure return, businesses use to use their web site as brochure ware, now experience that engages the user and allows us to monetizeSites use to be centrally managed by IT. Use to be a ‘web master’ – now organizations want to delegate publishing of content to the user, top sites– fresh, relevant content to you – adaptive to you to drive loyalty. Experiences use to be static.
  • SharePoint is gaining momentum outside the firewall for three reasons:It’s familiar to end users and it’s easy to use, making the authoring process amazingly simple for Information WorkersFor Site Visitors, SharePoint and FAST create a compelling user experience, accelerating customer retention and revenue generationAnd because SharePoint is a familiar and unified platform, processes for IT, developers and power users are faster and easierI’ll walk through examples in the next set of slides, beginning with the Authoring experience.Everyone knows Microsoft Word. Authoring becomes as easy as knowing how to work with Microsoft Word.Page creation and publishing take a minimal amount of clicks and little-to-no IT involvementSharePoint 2010 also makes it easy to add podcasts and streaming video.
  • You can copy and paste content into the page and easily change the formatting. You get the same user interface that you get in Office. SharePoint 2010 also supports Safari and Firefox as browsers.
  • Create new pages with a single click. The content author is taken directly to the in browser, in context editing experience without having to make a range of choices or provide information.Edit – Site Actions – New Page – (could choose a different layout) – start typing as if you were using Word – 3 clicksSite Actions – Edit Page – Check Out – make changes – Check In – 5 clicksUpon check in – a workflow can kick off for approval automatically.The approver gets an email with a link to review. They keep getting pinged until complete. A secondary person can be set as the approver if they don’t reply in a certain amount of time. Approvals can be serial and parallel. StandardsXHTML, WCAG 2.0, and x-browser are among the 30+ standards that the office system supports. Microsoft is committed to standards and the proof is that Microsoft is actively involved in the development of 150+ standardsEmbed video directly in to web pages using the Silverlight media player web part and IIS Smooth Streaming Services.
  • Easily change the language on a site with a few clicks. 2010 now supports multilingual across many types of content including: settings pages & help (such as admin pages), application content (such as menus, quick launch links & headings, breadcrumb, and site & list columns), and developer content (such as features).
  • You can bring a consumer-like, YouTube experience onto your site. Tagging also people to easily find the video as well.
  • Making content authors’ jobs easier is only half of the equation. The primary intent – be it reach, revenue, or retention – is to create a compelling user experience. More and more, companies are looking to social networking capabilities to create such an experience. In SharePoint 2010, authenticated users on a site can enjoy the likes of wikis, blogs, tagging, and ratings. Companies are leveraging communities for self-service trouble shooting as well, saving Help Desk costs. Layer this with FAST search capabilities now available as part of the SharePoint Enterprise CAL and site visitors can more quickly find content as well as expertise
  • Wikis and blogs allow authenticated visitors to share information with each other with a familiar Web 2.0 user interface. The Wiki and Blog experience becomes much richer in SharePoint 2010, with the ability to author blog posts in Word and publish directly as a SharePoint blog entryAdditional capabilities include: Commenting embedding rich mediaContent rating tagging that is surfaced in a consumable way, indicating relevance and popularity of terms through tag clouds
  • FAST technology now in SharePoint 2010 makes finding relevant content much easier, more intuitive, and faster. Suggested highlights:Search refinement (navigators) include exact counts for easier orientationFeatured content, document thumbnails and document previews save users time figuring-out which result is the most relevant oneRelated searches provide context and ideas about how to approach a search taskSearch relevance is enhanced by using searched conducted by other people’s activities, searches and tagging
  • Owners of sites and content on those sites often had to rely on IT to get reports to see if their updates and changes to content generated any more hits. No longer. Authors and site owners can easily pull analytics to see the site’s effectiveness.
  • We have many customers using SharePoint’s BI capabilities within their companies, but imagine the power of information when shared outside the firewall with customers, partners, and constituents. PerformancePoint Services (PPS), included in SharePoint 2010, enables you to create rich, interactive dashboards and scorecards to provide site visitors the information they need, in the right format, when they need it.Manufacturers can proactively let suppliers know when raw materials are low, city governments can post budget and spending analytics, and companies can be more transparent publishing their 10Ks, spending, and investment patterns.
  • SharePoint has grown in popularity partly because it democratizes processes that were the responsibility of a few. SharePoint 2010 continues down this path of a familiar and unified platform:Content management processes can now be pushed to the users and people creating the content without relying on many reactive, after-the-fact processesRich media management was a thing that only marketers or IT did. The ease of managing videos opens up that powerful tool to HR, legal, and more.Creating great sites can now be done by end-users while providing better tools for the develop and designer audiences
  • Marketing, for example, may want to ensure that sales brochures on the site are fresh and are taken down after a period of time. Instead of relying on a web master, IT, and a set of reminders for herself, the marketing manager can create a new or choose an existing content type. <click>Content types can have related policies around retention, multi-stage disposition, auditing, and more. In this example, the content Type “Sales Brochure” was created with a retention policy of 2 years. <click>Often times, content posting on an external site needs to go through a review process. The marketing manager here will set up a workflow to “Collect Signatures” (an out-of-box workflow in SharePoint) for the “Sales Brochure” content type. This way, every time a new users creates a new Sales Brochure, a process is already embedded for review, retention, and disposition.
  • Management of rich media becomes easier in SharePoint 2010. Metadata embedded in the media is automatically captured by SharePoint. Metadata navigation for browsing large asset repositories (as you may find in a Media & Communication company), making it easier and faster to find the right objectAuto generation of thumbnails for video assets makes it easier and faster to identify the image or clip you wantRatings and tagging generated from the social networking and context are saved back to the image or video as well. This can be useful, for example, if you want to push to the site “favorite” or “highly recommended” videos.
  • End-users can easily create a page in a few clicks by choosing from a list of templates. <click>Power users can further customize workflows and page layouts with SharePoint Designer.<click>With Visual Studio integration, .NET Developers can use familiar tools to customize SharePoint Sites.
  • SharePointprovides the foundation of a rich Business Web platform. The platform features Web Content Management (WCM), Enterprise Social Networking (for community building), customer engagement and experience elements, and rich best in class search. This helps organizations improve customer experiences by attracting new visitors, engage and retain existing customers with rich adaptive experiences and optimizing on an integrated platform.
  • Transcript

    • 1. Marketing ismore complex andmore demandingthan ever.Monologue to dialogueAlways offline to always onlineFragmented channelsDemanding audiences 2 | SharePoint 2010 for Internet Sites - Presented by Atidan.
    • 2. It Requires New Skill Sets New NewMarketer Technologist . 3 | SharePoint Server 2010 for Internet Sites Microsoft confidential.
    • 3. Engaging On-Line ExperiencesADVERTISING WEBSITES PLATFORMS 4 | SharePoint 2010 for Internet Sites - Presented by Atidan.
    • 4. Infosys needed to make it easier for teams to share information. WithSharePoint Infosys has improved productivity and customer service,simplified IT management and reduced costs.
    • 5. STANDARD ENTERPRISEProduct The ideal solution for small to medium-sized businesses to reach The ideal solution for enterprise customers with multiple domains,details their customers on the internet with easy-to-use Web Content across many geographies who want to provide high availability to their Management and compliance for site visitors combined with a powerful search experience. single domains1.Features  Enterprise Content Management  Enterprise Content Management  Web Publishing  Web Publishing  Out-of-the-box Workflows  Out-of-the-box Workflows  Social Networking (for authenticated users)  Social Networking (for authenticated users)  Search  Search  InfoPath Services  SharePoint Business Intelligence (Excel Services and PerformancePoint)  Access Services  Visio Services  Right to rights for Fast Search for SharePoint (for use outside the firewall)Licensing  Single Domain License for Internet or Extranet Use  Multiple Domain License for Internet or Extranet Use  A license is required for every server (WFE, SSA, Index) providing  A license is required for every server (WFE, SSA, Index) providing standard capabilities enterprise capabilities  Step-up SKU to Enterprise is available to customers with active SA Top 3 Senior Management Mandates for Marketing* Reach Lower costs Improve customer insight and retention SharePoint Server for Internet Sites allows you to build Leverage SharePoint for Internet Sites to rapidly respond Empower your business to reach customers and partners engaging web experiences on a unified business to your internet site needs at low cost and provide them with the information they want platform and Shape personal and community experiences that create customer loyalty Source: CMO Council’s Marketing Outlook ‘09 study
    • 6. Familiar Office® authoring experienceEase of Authoring Quick page creation, publishing, & language variation Easily add podcasts and streaming videoCompellingExperienceFamiliar, UnifiedPlatform
    • 7. Adoption made easier with the Ribbon UI
    • 8. Site authoring and publishing made simple! Standards Like Theming AJAX-based XHTML, WCAG 2.0, usability X-Browser Interactive Silverlight Live Embedding preview rich media
    • 9. Easier localization with Multi-lingual User Interface
    • 10. Easier localization with Multi-lingual User Interface Select your desired language interface
    • 11. Enrich The Experience With Video StreamingVideo StreamingAnd Embedding
    • 12. Ease of Authoring Connect via social networkingCompelling Build community and self-serviceExperience Rapid content and expertise discoveryFamiliar, UnifiedPlatform
    • 13. Create community knowledge with Wikis and Blogs Rich blogging Content rating experienceComments Rich media Tag-cloud embedded navigation
    • 14. Drill Into Search Results Faster Featured content Relevance enhanced by user tagging and ratingNavigators withexact counts Related searchesDocumentpreviewsDocumentthumbnails
    • 15. Authors Easily Measure Effectiveness
    • 16. Share Business Intelligence With Partners or Site VisitorsVisual scorecards Detailed KPIs
    • 17. Ease of AuthoringCompellingExperience Extensible and customizableFamiliar, Unified Build Intranet, Extranet, and Internet sitesPlatform Integrated, scalable, and flexible
    • 18. Familiar, Unified PlatformUser-Centric Content Management Microsoft Confidential, Prototype Only
    • 19. Familiar, Unified PlatformRich Media Management Across Sites Microsoft Confidential, Prototype Only
    • 20. Familiar, Unified PlatformRemedial To High-End Design Flexibility Microsoft Confidential, Prototype Only
    • 21. Driving Online Engagement with SharePoint Marketing Engaging IntegratedEmpowerment Experiences Platform 26 | SharePoint 2010 for Internet Sites - Presented by Atidan.
    • 22. David.rosenthal@atidan.com

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