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Share Point   The Platform For Internet Sites From Atidan Feb 2 2012
 

Share Point The Platform For Internet Sites From Atidan Feb 2 2012

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A company\'s Web presence is more than ever the central part of their marketing strategy - it is THE critical component that ties other marketing efforts together and provides the best opportunity to ...

A company\'s Web presence is more than ever the central part of their marketing strategy - it is THE critical component that ties other marketing efforts together and provides the best opportunity to reach new customers, driving revenue and building customer relationships.

Social Marketing
Rich Media and Applications
Search
Digital Marketing Integration and Analytics
E-Commerce

SharePoint is gaining momentum outside the firewall for three reasons:
It’s familiar to end users and it’s easy to use, making the authoring process amazingly simple for Information Workers
For Site Visitors, SharePoint and FAST create a compelling user experience, accelerating customer retention and revenue generation
And because SharePoint is a familiar and unified platform, processes for IT, developers and power users are faster and easier

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  • Main Point: The internet in general has changed DRAMATICALLY over the last 2-3 years and those changes are having a MAJOR impact on how companies use the web and what companies need (tools/resources) to keep up, meet expectations and capitalize.Specifically in the WCM and digital marketing space, the # of channels, touch-points, and user expectations have mushroomed, forcing a different burden on the business. Presenter NotesThe Internet has changed from a relatively static environment where content and sites was managed by Web Masters. Not only has content become more engaging – inviting users to drive page content – but the content is now created and published by non-Web design professionals. This has contributed to the explosion of content and the need for WCM, so that business and other rules are not broken, and search, so that users can find the content that they want.Web 2.0 is accelerating this change, as the Web becomes a platform for synchronous communication, rather than the one way, asynchronous stream of information.Mid-to-late 90’s saw the rise of content management as a category of software. Webmasters were focused on the content lifecycle and merely getting content published to the site often times via a homegrown CMS application. As the content volume and complexity of sites increased, companies found themselves searching for off-the-shelf CMS packages as their homegrown application had too much overhead and did not meet the market’s changing needs. Soon e-business was entering the mix, companies now found themselves juggling intranets, extranets, and possibly multiple internet sites. Today, there are more demands from all customers both internal and external. Customers expect up-to-date information and quickly become frustrated when a site does not provide the content and information they’re looking for. Today, there are 1000’s of product and offerings…the biggest problem is identifying one that fits you and your organizations needs.There are many factors influencing an organization’s needs, internal, external, environmental, government, and customers to mention a few. Today web sites need to provide a valuable user experience, from content, to UI, to navigation, to online business. One primary need for businesses and organizations is the need to embrace web 2.0/3.0. A secondary need to web 2.0/3.0, Generation Y is driving change and consumers expectations/experiences. Gen Y is the largest and most influential demographic when it comes to Web sites and digital marketing. Marketers need to increase site stickiness and retention by providing the content and experience customers demand through the channels they prefer, while learning from every interaction to improve the next one, continually tailoring and personalizing your approach. This requires a robust platform that enables/support the common Web workloads we see today.However in many firms, the Web presence and all the related activities that go with it are NOT seen as "mission critical" for IT—IT is usually focused on more traditional mission critical activities. This creates a huge gap in the business users’ needs and what they are typically enabled to do. Partners who can provide strategic services to help fill this “enablement” gap while also leveraging existing IT investments can become a pivotal and irreplaceable partner for their clients…Microsoft technologies allow you to bridge this gap. IB is critically relevant to your clients and so it should be equally relevant to you as a partner organizationPartner Focused OpportunitiesFor partners any change is an opportunity, but for SharePoint Partners particularly there is a clear market for taking their customers to the next level in Web deployment through an established platform that offers exemplary functionality, scalability, security, governance, and flexibility.If you have customers who have selected SharePoint Server as their intranet environment, you can extend functionality to the Internet without additional capital expenditure and with minimal management and administration costs. The popular use of portals and templates can be transferred on to the Web, with flexible development, based on the .NET development environment and tools such as Visual Studio and SharePoint Designer, that you can use for your customer to deploy a unique Web-customer experience.
  • This slide showcases the familiar wheel graphics, in addition to names changing on the pie pieces the overall functionality and features for public-facing web sites have been enhanced from 2007 to 2010. Below is a list of key features for each of the 6 main buckets.Composites:Business Connectivity ServicesInfoPath Form ServicesExternal ListsWorkflowSharePoint DesignerVisual StudioAPI EnhancementsREST/ATOM/RSSSites:Ribbon UISharePoint WorkspaceSharePoint MobileOffice Client and Office Web App IntegrationStandards SupportCommunities:Tagging, Tag Cloud, RatingsSocial BookmarkingBlogs and WikisMy SitesActivity FeedsProfiles and ExpertiseOrg BrowserContent:Enterprise Content TypesMetadata and NavigationDocument SetsMulti-stage DispositionAudio and Video Content TypesRemote Blob StorageList EnhancementsSearch:Social RelevancePhonetic SearchNavigationFAST IntegrationEnhanced PipelineInsights:PerformancePoint ServicesExcel ServicesChart Web PartVisio ServicesWeb AnalyticsSQL Server IntegrationPowerPivotSharePoint Misconceptions carried over from SP 2003 & SP 2007Portals and intranets are the platform focusBranding and RIA integration can be complexSharePoint requires a complex infrastructure to support large scale sitesSharePoint lacks capabilities to support complex sitesSharePoint lacks the capabilities to support complex e-commerce scenariosSharePoint Misconceptions carried over from SP 2003 & SP 2007Portals and intranets are the platform focusBranding and RIA integration can be complexSharePoint requires a complex infrastructure to support large scale sitesSharePoint lacks capabilities to support complex sitesSharePoint lacks the capabilities to support complex e-commerce scenarios
  • This slide showcases key features and identifies the status as new or improved from 2007 to 2010.
  • 2010 benefitsBuilt-in accessibility through Web Content Accessibility Guidelines 2.0Multilingual supportOne-click page layoutBuilt-in support for rich media (audio, video, and Silverlight)Hosted solutionNew browser ribbon to improve content authoringImproved Content deploymentDigital asset management features including ratings, metadata, and thumbnails.
  • SharePoint is gaining momentum outside the firewall for three reasons:It’s familiar to end users and it’s easy to use, making the authoring process amazingly simple for Information WorkersFor Site Visitors, SharePoint and FAST create a compelling user experience, accelerating customer retention and revenue generationAnd because SharePoint is a familiar and unified platform, processes for IT, developers and power users are faster and easierI’ll walk through examples in the next set of slides, beginning with the Authoring experience.Everyone knows Microsoft Word. Authoring becomes as easy as knowing how to work with Microsoft Word.Page creation and publishing take a minimal amount of clicks and little-to-no IT involvementSharePoint 2010 also makes it easy to add podcasts and streaming video.
  • You can copy and paste content into the page and easily change the formatting. You get the same user interface that you get in Office. SharePoint 2010 also supports Safari and Firefox as browsers.
  • Create new pages with a single click. The content author is taken directly to the in browser, in context editing experience without having to make a range of choices or provide information.Edit – Site Actions – New Page – (could choose a different layout) – start typing as if you were using Word – 3 clicksSite Actions – Edit Page – Check Out – make changes – Check In – 5 clicksUpon check in – a workflow can kick off for approval automatically.The approver gets an email with a link to review. They keep getting pinged until complete. A secondary person can be set as the approver if they don’t reply in a certain amount of time. Approvals can be serial and parallel. StandardsXHTML, WCAG 2.0, and x-browser are among the 30+ standards that the office system supports. Microsoft is committed to standards and the proof is that Microsoft is actively involved in the development of 150+ standardsEmbed video directly in to web pages using the Silverlight media player web part and IIS Smooth Streaming Services.
  • Easily change the language on a site with a few clicks. 2010 now supports multilingual across many types of content including: settings pages & help (such as admin pages), application content (such as menus, quick launch links & headings, breadcrumb, and site & list columns), and developer content (such as features).
  • You can bring a consumer-like, YouTube experience onto your site. Tagging also people to easily find the video as well.
  • Owners of sites and content on those sites often had to rely on IT to get reports to see if their updates and changes to content generated any more hits. No longer. Authors and site owners can easily pull analytics to see the site’s effectiveness.
  • Making content authors’ jobs easier is only half of the equation. The primary intent – be it reach, revenue, or retention – is to create a compelling user experience. More and more, companies are looking to social networking capabilities to create such an experience. In SharePoint 2010, authenticated users on a site can enjoy the likes of wikis, blogs, tagging, and ratings. Companies are leveraging communities for self-service trouble shooting as well, saving Help Desk costs. Layer this with FAST search capabilities now available as part of the SharePoint Enterprise CAL and site visitors can more quickly find content as well as expertise
  • Wikis and blogs allow authenticated visitors to share information with each other with a familiar Web 2.0 user interface. The Wiki and Blog experience becomes much richer in SharePoint 2010, with the ability to author blog posts in Word and publish directly as a SharePoint blog entryAdditional capabilities include: Commenting embedding rich mediaContent rating tagging that is surfaced in a consumable way, indicating relevance and popularity of terms through tag clouds
  • FAST technology now in SharePoint 2010 makes finding relevant content much easier, more intuitive, and faster. Suggested highlights:Search refinement (navigators) include exact counts for easier orientationFeatured content, document thumbnails and document previews save users time figuring-out which result is the most relevant oneRelated searches provide context and ideas about how to approach a search taskSearch relevance is enhanced by using searched conducted by other people’s activities, searches and tagging
  • Finding people of relevance is important in extranet and community scenarios. We had People Search in SharePoint 2007. In SharePoint 2010, the experience is much richer. Suggested highlights:Support for wildcards and Boolean, as well as Phonetic search, making it easier to find people across large companiesIn the example on this slide, Phonetic Search for “Daniel Jamp” would have returned the actual CEO, Dan Jump, as a resultSearch refinement (filters) on the left pane to help navigation through large result setsPeople Search (this slide) supplemented with related context: organizational browsing, recent content, presence, etc.Direct access to the person’s profile from the search results
  • We have many customers using SharePoint’s BI capabilities within their companies, but imagine the power of information when shared outside the firewall with customers, partners, and constituents. PerformancePoint Services (PPS), included in SharePoint 2010, enables you to create rich, interactive dashboards and scorecards to provide site visitors the information they need, in the right format, when they need it.Manufacturers can proactively let suppliers know when raw materials are low, city governments can post budget and spending analytics, and companies can be more transparent publishing their 10Ks, spending, and investment patterns.
  • SharePoint has grown in popularity partly because it democratizes processes that were the responsibility of a few. SharePoint 2010 continues down this path of a familiar and unified platform:Content management processes can now be pushed to the users and people creating the content without relying on many reactive, after-the-fact processesRich media management was a thing that only marketers or IT did. The ease of managing videos opens up that powerful tool to HR, legal, and more.Creating great sites can now be done by end-users while providing better tools for the develop and designer audiences
  • The .NET framework and customizable SharePoint platform allow for easy creation of web applications and extension of native features and functionality.

Share Point   The Platform For Internet Sites From Atidan Feb 2 2012 Share Point The Platform For Internet Sites From Atidan Feb 2 2012 Presentation Transcript

  • SharePoint: The Platform for Internet SitesDavid J. Rosenthal, PresidentFebruary 2, 2012
  • Agenda  Internet Site Background  Microsoft Internet Site Solutions (SharePoint and FAST)  SharePoint Addresses Next Generation Web Sites  Getting Started
  • Internet Site Background
  • How important is your web presence? A companys Web presence is more than ever the central part of their marketing strategy - it is THE critical component that ties other marketing efforts together and provides the best opportunity to reach new customers, driving revenue and building customer relationships. Web Content Management (WCM) has been the core foundation for Internet sites, but Web 2.0 is bringing rapid change to market. Today Internet sites and WCM go way beyond the literal management of web pages and content – now it involves all aspects of an enterprise’s web presence …  Social Marketing  Rich Media and Applications  Search  Digital Marketing Integration and Analytics  E-Commerce
  • How Businesses Use the Internet is Evolving What do companies have today?  IT supported Content authoring and publishing  Webmaster Businesses have historically made  Limited Search Functionality stand-alone technology investments to  Content Creation expand their Web presence  Interlaced GIFs, PDFsWhat do companies need tomorrow?  SMEs and Business Users (Marketing) and site visitors own and produce content Provide a single, unified web platform to  Director of On-line Strategyreduce cost, increase business agility, and  Search is a key driver – feature requirement offer greater value.  Content governance and “providing the framework to run”  Web 2.0 – social computing, RIA, etc. Why? Companies demand more sophisticated Web functionality
  • Core Business Objectives for Today’s Internet SitesThe SharePoint Platform: Strategic to your Marketing & Web Presence Increase revenue via SEO and search, personalizing customer experiences, and reducing cost of incremental site maintenance and updates. Increase revenue Deliver targeted content across multiple mediums,synchronize PR & Advertising efforts, and simplify the process of publishing web content. Retain Expand customers reach Retain customers and traffic by building communities, creating valuable rich internet applications, and providing content through engaging rich-media.
  • Microsoft Platform for Internet Sites
  • SharePoint Platform Integrated and scalable solution for Internet Sites SharePoint Server 2007 SharePoint 2010 Sites Communities Composites Content Insights SearchMicrosoft Confidential
  • SharePoint for Internet SitesKey Product Features and Capabilities Web Authoring Build Rich and Unified Made Easy! Engaging User Platform Experiences  Quick page creation  Enable social networks and  SEO support  Built-in publishing communities through blogs,  Workflow workflows wikis, RSS, tagging, rating  Content Deployment and other features  Easy Editing  Web Analytics  Ribbon  Content Organization  Digital Media  Standards like XHTML, WCAG 2.0, x-browser  Search  Silverlight & Media Web Parts  Mobile  Standards Support  Word Services  Multilingual  Content By Query Web Part  Social
  • FASTKey Product Features and Capabilities Connect people with Adapt and scale as the Guide the information content and customer Customers they want interests change  Faster query and results  Intelligent  Promotion and processing recommendations cross-selling features  Determine featured  Personalized results  Content targeting content  Dynamic and visual  Interactive customer  Make recommendations navigation support  Create search generated  Social ranking and tagging topic pages (improves SEO results)  User-generated content
  • SharePoint Addresses Next Generation Web Sites
  • Why SharePoint? Familiar Office® authoring experienceAuthoring Made Quick page creation, publishing, & language variation Easy Easily add podcasts and streaming video Connect via social networking Engaging User Build community and self-service Experience Rapid content and expertise discovery Extensible and customizableUnified Platform Build Intranet, Intranet, and Internet sites Integrated, scalable, and flexible
  • Authoring Made EasyAdoption made easier with the Ribbon UI
  • Authoring Made EasySite authoring and publishing made simple!
  • Authoring Made EasyEasier localization with Multi-lingual User Interface
  • Authoring Made EasyEasier localization with Multi-lingual User Interface
  • Authoring Made EasyEnrich The Experience With Video Streaming And Podcasts
  • Authoring Made EasyAuthors Easily Measure Effectiveness
  • Why SharePoint? Familiar Office® authoring experienceAuthoring Made Quick page creation, publishing, & language variation Easy Easily add podcasts and streaming video Connect via social networking Engaging User Build community and self-service Experience Rapid content and expertise discovery Extensible and CustomizableUnified Platform Build Intranet, Intranet, and Internet sites Integrated, scalable, and flexible
  • Compelling User ExperienceCreate community knowledge with Wikis and Blogs
  • Compelling User ExperienceDrill Into Search Results Faster
  • Compelling User ExperienceIdentify Experts Faster
  • Compelling User ExperienceShare Business Intelligence With Partners or Site Visitors
  • Why SharePoint? Familiar Office® authoring experienceAuthoring Made Quick page creation, publishing, & language variation Easy Easily add podcasts and streaming video Connect via social networking Engaging User Build community and self-service Experience Rapid content and expertise discovery Extensible & CustomizableUnified Platform Build Intranet, Intranet, and Internet sites Integrated, scalable, and flexible
  • United PlatformExtensible and Customizable Extensible  .NET framework  Support and enable innovation Incorporate LOB applications, internal  Scale with the business needs systems, and applications.  Increase organizational agility Customizable  1:1 marketing communication, targeted messaging  Create unique visual designs and layouts Provide a rich, unique, and personalized  Workflows and permissions tailored to your processes web experience.  Align with PR, Advertising, and Marketing
  • Unified PlatformBuild Intranet, Extranet, and Internet Sites Extranet Internet Enterprise Division TeamIndividual Business Applications Microsoft Confidential, Prototype Only
  • Getting Started
  • Getting StartedPlanning Activities Content Management products are not in themselves Web Content Management Systems. A platform that enables your business rules and processes to be applied across all facets of your Internet site is truly a Web Content Management System. Do Not: Do: Pick a product or Figure out the objectives and strategy platform first and then first, then map your needs and primary identify your needs. constraints (budget/time/quality) against products/platforms.  Business Objectives  Web Site & Marketing Objectives  Creative Objectives
  • Getting StartedPlanning ActivitiesStrategy first: Once you have identified your business objectivesand have a clear grasp on the user needs, then worry about…  Page Layouts  Deployment  Usability  Performance  Variations/Localization  Personalization  Authoring  Search  Workflow  Scalability  Content Storage  Multichannel & Syndication  Globalization  Web 2.0 features/functions
  • David J. RosenthalDavid.rosenthal@atidan.com1-215-825-5045 x5001
  • Sample Microsoft Clients
  • Ferrari
  • Energizer
  • Winchester Ammunition
  • Swatch
  • Guide
  • Kroger
  • Migros