1
Engage your
audience online
2
SharePoint allows you to create public-facing websites so that
customers and partners can get what they need, from virtu...
3
SharePoint makes your life as a content publisher easier—it helps
you manage content on your end, while simplifying the ...
4
People want to find what they need right away without digging
around or being distracted by irrelevant content. Built-in...
5
SharePoint can also help you drive targeted,
highly-relevant content and campaigns.
You can even surface personalized
re...
6
People expect the same experience no matter how
they access your site.
To make sure they get it, SharePoint makes it pos...
7 www.discoversharepoint.com/websites
Engage your audience
online
Targeting your audience with promotions
can drive sales ...
8 www.discoversharepoint.com/websites
Promote
search results
SharePoint uses query rules to conditionally
promote importan...
9 www.discoversharepoint.com/websites
Take advantage
of query rules
Choosing the most relevant query rule
returns the resu...
10 www.discoversharepoint.com/websites
Edit query rules
To change a query rule, select it and pick the
Edit option from th...
11 www.discoversharepoint.com/websites
Use categories
Tying promotions to specific categories
of merchandise is simple.
Ju...
12 www.discoversharepoint.com/websites
Change promoted
results
Promotions often change over time, but
changing promoted re...
13 www.discoversharepoint.com/websites
Publish a promotion
Activating a promotion publishes it for all to see.
Simply sele...
14 www.discoversharepoint.com/websites
Promote your
products online
SharePoint dynamically updates the product page with
y...
15 www.discoversharepoint.com/websites
Learn more
Office 365 for Business Learning Center
http://aka.ms/o365learning
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SharePoint - Engage Audience Online

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Transcript of "SharePoint - Engage Audience Online"

  1. 1. 1 Engage your audience online
  2. 2. 2 SharePoint allows you to create public-facing websites so that customers and partners can get what they need, from virtually any device. Engage your audience online www.discoversharepoint.com/websites
  3. 3. 3 SharePoint makes your life as a content publisher easier—it helps you manage content on your end, while simplifying the user experience on the customer end. Navigate content by category www.discoversharepoint.com/websites
  4. 4. 4 People want to find what they need right away without digging around or being distracted by irrelevant content. Built-in search capabilities can help empower your audience to find content quickly. Refine content with built-in search www.discoversharepoint.com/websites
  5. 5. 5 SharePoint can also help you drive targeted, highly-relevant content and campaigns. You can even surface personalized recommendations. Drive promotional campaigns www.discoversharepoint.com/websites
  6. 6. 6 People expect the same experience no matter how they access your site. To make sure they get it, SharePoint makes it possible for you to deliver a consistent, unified digital experience on laptops, smartphones, and tablets. Deliver a unified mobile experience www.discoversharepoint.com/websites
  7. 7. 7 www.discoversharepoint.com/websites Engage your audience online Targeting your audience with promotions can drive sales for your company. Let’s look at how to add a targeted promotion to a product page.
  8. 8. 8 www.discoversharepoint.com/websites Promote search results SharePoint uses query rules to conditionally promote important results while also showing groups of additional results. By editing the query rules, you can choose how to present and prioritize search results.
  9. 9. 9 www.discoversharepoint.com/websites Take advantage of query rules Choosing the most relevant query rule returns the results that are most pertinent to your search terms. In this example, there are a number of query rules already defined, including an inactive query rule for a phone promotion.
  10. 10. 10 www.discoversharepoint.com/websites Edit query rules To change a query rule, select it and pick the Edit option from the drop-down menu. The query rule will only fire when certain conditions are met—in this case, only on the most relevant source, and on the category Smart phones.
  11. 11. 11 www.discoversharepoint.com/websites Use categories Tying promotions to specific categories of merchandise is simple. Just click the Add Category link, and in the dialog box that opens, select the appropriate category from the nested menu.
  12. 12. 12 www.discoversharepoint.com/websites Change promoted results Promotions often change over time, but changing promoted results is easy. You can change the title of your promotion, link the promotion to a product image, and opt to change the link to a banner.
  13. 13. 13 www.discoversharepoint.com/websites Publish a promotion Activating a promotion publishes it for all to see. Simply select the Is Active check box. You can also set the start and end date parameters to disable the promotion automatically.
  14. 14. 14 www.discoversharepoint.com/websites Promote your products online SharePoint dynamically updates the product page with your promotion, helping drive visitors to your products.
  15. 15. 15 www.discoversharepoint.com/websites Learn more Office 365 for Business Learning Center http://aka.ms/o365learning

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