Transcript of "SharePoint - Engage Audience Online"
SharePoint allows you to create public-facing websites so that
customers and partners can get what they need, from virtually
Engage your audience online
SharePoint makes your life as a content publisher easier—it helps
you manage content on your end, while simplifying the user
experience on the customer end.
Navigate content by
People want to find what they need right away without digging
around or being distracted by irrelevant content. Built-in search
capabilities can help empower your audience to find content quickly.
Refine content with
SharePoint can also help you drive targeted,
highly-relevant content and campaigns.
You can even surface personalized
People expect the same experience no matter how
they access your site.
To make sure they get it, SharePoint makes it possible for
you to deliver a consistent, unified digital experience on
laptops, smartphones, and tablets.
Deliver a unified
Engage your audience
Targeting your audience with promotions
can drive sales for your company.
Let’s look at how to add a targeted
promotion to a product page.
SharePoint uses query rules to conditionally
promote important results while also showing
groups of additional results.
By editing the query rules, you can
choose how to present and prioritize
of query rules
Choosing the most relevant query rule
returns the results that are most pertinent
to your search terms.
In this example, there are a number of query
rules already defined, including an inactive
query rule for a phone promotion.
Edit query rules
To change a query rule, select it and pick the
Edit option from the drop-down menu.
The query rule will only fire when certain
conditions are met—in this case, only
on the most relevant source, and on the
category Smart phones.
Tying promotions to specific categories
of merchandise is simple.
Just click the Add Category
link, and in the dialog
box that opens, select the
appropriate category from
the nested menu.
Promotions often change over time, but
changing promoted results is easy.
You can change the title of your
promotion, link the promotion to a
product image, and opt to change the
link to a banner.
Publish a promotion
Activating a promotion publishes it for all to see.
Simply select the Is Active check box. You can
also set the start and end date parameters
to disable the promotion automatically.
SharePoint dynamically updates the product page with
your promotion, helping drive visitors to your products.
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