Future of Online Engagement & Content Marketing - Deepan Siddhu

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This was presented by me during the session 'Future of Online Engagement, Content Marketing & Lead Generation' at the Social Media Week 2014, Bangalore

This was presented by me during the session 'Future of Online Engagement, Content Marketing & Lead Generation' at the Social Media Week 2014, Bangalore

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Transcript

  • 1. Future of Online Engagement, Content Marketing & Lead Generation
  • 2. Traditional Marketing Speaks At People, Content Marketing Speaks With People ~ Doug Kessler The best way to persuade people is with your ears – by listening to them ~ Dean Rusk, Former U.S. Secretary of State Your goal should be to own quality time in your customer's inbox ~ Drew Davis, Brandscaping The future of Content Marketing is in your hands ~ David Hahn, LinkedIn
  • 3. Buyer’s Life Cycle Awareness Consideration Decision Loyalty
  • 4. Content Is NOT about BLOG posts anymore • • • • • • • • • • Articles Blog Posts E-Books Brochures Case Studies Demo Kits E-mail Mobile Content Images Information Guides • • • • • • • • • • Research/Partner Reports Microsites/Webpages Online courses Podcasts Video casts Presentations Press Releases Product Data Sheets Reference Guides Resource Libraries • • • • • • • • • • FAQs Surveys Infographics Videos Webinars/Hangouts Influencer Content Whitepapers Widgets Workbook Cheat Sheets
  • 5. Effective Content Marketing Tactics Source: CMI/MarketingProfs
  • 6. Creating Great & Successful Content Engage Emotionally Create Visibility Amplify Re-use Help Your Customer
  • 7. Tools You Should Consider Using..
  • 8. Metrics Consumption Engagement Amplification Conversions/Goals
  • 9. The Future Is…. Deliver Personalized Experience Differentiate Noise Vs. Signal Be Agile & Sustainable Target Precisely Stand Out From The Crowd Get Ready To Be Trusted Or Busted
  • 10. Key To Success is…