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Future of Online Engagement,
Content Marketing
& Lead Generation
Traditional Marketing Speaks At People, Content Marketing
Speaks With People ~ Doug Kessler

The best way to persuade peop...
Buyer’s Life Cycle

Awareness

Consideration

Decision

Loyalty
Content Is NOT about BLOG posts anymore
•
•
•
•
•
•
•
•
•
•

Articles
Blog Posts
E-Books
Brochures
Case Studies
Demo Kits
...
Effective Content Marketing Tactics

Source: CMI/MarketingProfs
Creating Great & Successful Content
Engage Emotionally

Create Visibility

Amplify

Re-use

Help Your Customer
Tools You Should Consider Using..
Metrics

Consumption

Engagement

Amplification

Conversions/Goals
The Future Is….
Deliver Personalized
Experience

Differentiate Noise Vs. Signal

Be Agile & Sustainable

Target Precisely
...
Key To Success is…
Future of Online Engagement & Content Marketing - Deepan Siddhu
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Future of Online Engagement & Content Marketing - Deepan Siddhu

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This was presented by me during the session 'Future of Online Engagement, Content Marketing & Lead Generation' at the Social Media Week 2014, Bangalore

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Transcript of "Future of Online Engagement & Content Marketing - Deepan Siddhu"

  1. 1. Future of Online Engagement, Content Marketing & Lead Generation
  2. 2. Traditional Marketing Speaks At People, Content Marketing Speaks With People ~ Doug Kessler The best way to persuade people is with your ears – by listening to them ~ Dean Rusk, Former U.S. Secretary of State Your goal should be to own quality time in your customer's inbox ~ Drew Davis, Brandscaping The future of Content Marketing is in your hands ~ David Hahn, LinkedIn
  3. 3. Buyer’s Life Cycle Awareness Consideration Decision Loyalty
  4. 4. Content Is NOT about BLOG posts anymore • • • • • • • • • • Articles Blog Posts E-Books Brochures Case Studies Demo Kits E-mail Mobile Content Images Information Guides • • • • • • • • • • Research/Partner Reports Microsites/Webpages Online courses Podcasts Video casts Presentations Press Releases Product Data Sheets Reference Guides Resource Libraries • • • • • • • • • • FAQs Surveys Infographics Videos Webinars/Hangouts Influencer Content Whitepapers Widgets Workbook Cheat Sheets
  5. 5. Effective Content Marketing Tactics Source: CMI/MarketingProfs
  6. 6. Creating Great & Successful Content Engage Emotionally Create Visibility Amplify Re-use Help Your Customer
  7. 7. Tools You Should Consider Using..
  8. 8. Metrics Consumption Engagement Amplification Conversions/Goals
  9. 9. The Future Is…. Deliver Personalized Experience Differentiate Noise Vs. Signal Be Agile & Sustainable Target Precisely Stand Out From The Crowd Get Ready To Be Trusted Or Busted
  10. 10. Key To Success is…
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