Ten Commandments  Suggestions for  Social Media for      Business
The Distinctions BetweenB to B and B to C Social Mediaare largely artificial, andfunction to divert businesses(and agencie...
Social Media is everywhere,and there’s very little you cando to stop it.  Doug Winfield—PRSA: The Forbidden Dance   3
Social Media is not Facebookor Twitter.Social Media is not a site or aservice. It’s an enabler ofhuman behaviors.  Doug Wi...
It’s about the audience,stupid!What do they seek & say?Where are they doing it?  Doug Winfield—PRSA: The Forbidden Dance   5
Social Media cannot be owned by PR,Advertising, Marketing, HR, IT, Legal.It’s a common playing field thatrequires the part...
You need a social mediaperspective.Not a social media policy.  Doug Winfield—PRSA: The Forbidden Dance   7
Not everyone is your friend.What you say is probably not private.Assume your employer, coworkers,competitors, customers, r...
Listening is the first step inunderstanding the power of socialmedia.Offer opportunities for feedback andsharing whenever ...
Facebook is your worstnightmare.Facebook should beembraced, but with care.  Doug Winfield—PRSA: The Forbidden Dance   10
Social Media & Search areinseparable.If they search it, what willthey find?  Doug Winfield—PRSA: The Forbidden Dance   11
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Ten Suggestions for Social Media for Business

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Presentation from 11/10 PRSA NY meeting

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Ten Suggestions for Social Media for Business

  1. 1. Ten Commandments Suggestions for Social Media for Business
  2. 2. The Distinctions BetweenB to B and B to C Social Mediaare largely artificial, andfunction to divert businesses(and agencies) from reality. Doug Winfield—PRSA: The Forbidden Dance 2
  3. 3. Social Media is everywhere,and there’s very little you cando to stop it. Doug Winfield—PRSA: The Forbidden Dance 3
  4. 4. Social Media is not Facebookor Twitter.Social Media is not a site or aservice. It’s an enabler ofhuman behaviors. Doug Winfield—PRSA: The Forbidden Dance 4
  5. 5. It’s about the audience,stupid!What do they seek & say?Where are they doing it? Doug Winfield—PRSA: The Forbidden Dance 5
  6. 6. Social Media cannot be owned by PR,Advertising, Marketing, HR, IT, Legal.It’s a common playing field thatrequires the participation of experts,but its power is in the everydayconversations & sharing it enables. Doug Winfield—PRSA: The Forbidden Dance 6
  7. 7. You need a social mediaperspective.Not a social media policy. Doug Winfield—PRSA: The Forbidden Dance 7
  8. 8. Not everyone is your friend.What you say is probably not private.Assume your employer, coworkers,competitors, customers, regulatorsand acquaintances are probablylistening.You should be too. Doug Winfield—PRSA: The Forbidden Dance 8
  9. 9. Listening is the first step inunderstanding the power of socialmedia.Offer opportunities for feedback andsharing whenever that is possibleUse social media content to sparkconversation and provide context. Doug Winfield—PRSA: The Forbidden Dance 9
  10. 10. Facebook is your worstnightmare.Facebook should beembraced, but with care. Doug Winfield—PRSA: The Forbidden Dance 10
  11. 11. Social Media & Search areinseparable.If they search it, what willthey find? Doug Winfield—PRSA: The Forbidden Dance 11

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