Doug Winfield cloud3


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Doug Winfield cloud3

  1. 1. *A professional communicator who provides the vision and guidance needed to navigate the waters of social media, digital marketing, influencerrelations and content creation. I’m a creator of blended communications, evolved influence and integrated experiences to make maximum,measureable impact. I’ve also analyzed the role of influence and how it can be measured, tracked and evolves.Leader of creative, technology and content teams that produce award-winning projects which connect audience interests with business goals.Actively involved with new business development to identify prospective clients and produce proposals, budgets and specifications; and then presentthose ideas. By truly understanding my client’s business needs, customers, and goals; I’m able to provide solutions of greater value.I seek a position where I can define and implement new tactics and strategies for digital communications and social media engagement. I desire topropagate these ideas across organizations and their business clients and partners.CAREER HISTORY MSL NEW YORK, NEW YORK, NY VICE PRESIDENT, DIGITAL & SOCIAL MEDIA 2/2010 TO 7/2011Lead social media and digital strategist for MSL New York’s Corporate Practice. I defined audience and influencerengagement strategies, consulted on employee social media policies and provided social media best practices and execution B2B and consumer social andfor integrated campaigns. I was also a leader of the North American digital team. digital strategist for MSLGROUP and Publicis Groupe clients.Clients included P&G, Citibank, UTC, Daiichi Sankyo, Northeast Utilities SNARK & AWE SOCIAL MEDIA CONSULTANT / FREELANCE 9/2004 TO PRESENTProvide social and digital media guidance for corporations, local small businesses and nonprofits. I also organized twoTwestival fundraising events and worked with Comcast to provide training for Seattle-based nonprofits. My social media based Freelance social media consulting,job search campaign was a CNN Money feature story. engagement and training.Clients included or Comcast, Forrester Research, Akamai and Digital Influence Group WAGGENER EDSTROM, BELLEVUE, WA VICE PRESIDENT, DIGITAL STRATEGIES 6/2007 TO 12/2008Lead digital strategist for the agency’s myriad Microsoft accounts. I evaluated agency digital/social fluency and providedtraining to raise the overall digital competency of account staff. I developed a framework to encourage the use of search,online video, Facebook, Twitter and other types of conversational content to inform and amplify PR and marketing programs. Improved social media fluency andI also helped to reorganize the agency’s disparate services group into the award-winning WE Studio D team. digital storytelling impact for Microsoft and its agencies.Clients included Windows, Virtual Server, OpenXML, Internet Explorer, Office, Central Marketing and CorporateCommunications. DIGITAL INFLUENCE GROUP, WALTHAM, MA VICE PRESIDENT OF INTERACTIVE | STRATEGIC CONSULTANT / PROJECT DIRECTOR 11/2004 TO 6/2006I was part of the founding team of the groundbreaking Digital Influence Group. I helped define the initial products andmethodologies for identification and engagement of online communities and influencers. I developed content strategies and Early stage social mediaanalysis to enable the creation of viral content. practitioner.Clients included Visa International, Babson College, MIT and Jeteye.comCRAMER, NORWOOD, MA VICE PRESIDENT, INTERACTIVE 5/1995 TO 8/2004I was the founder of Cramer’s interactive division. Under my leadership, the group grew from a single employee to over 25people, and produced $3.5 Million annual revenue. I hired and managed programmers, project managers, designers, Founder of an award-winning digitalcompressionists and content creators. I was also a leader in the overall agency and helped to define the company’s agency with Fortune 100 clients.transformation. During my tenure, my group won seven Massachusetts Interactive Multimedia Council (MIMC/MITX) awards. Increased profitability during economic downturn via product andClients included Comcast, Motorola, Genzyme, HP, RadioShack, Fidelity Investments, SAAB, IBM, Boston Scientific, Serono pricing strategies.and PfizerDoug Winfield (917) 720-0916 @D2K
  2. 2. EducationNortheastern UniversityCollege of Computer ScienceI studied computer science and was actively involved with campus arts, communications and music groups. I combined my interests in computers,video, and art into a focus in interactive media. This included additional study at the Boston Film and Video Foundation and internships with severalvideo production companies.CAPABILITIES & SKILLSClient Strategy & Business Project Management Group ManagementDevelopment Project Specifications Business Planning & BudgetingGoal Assessment Budgeting Product DevelopmentDigital / Social Media Consulting Resource Planning PricingEngagement Planning Project Oversight Hiring & Staff DevelopmentProposal & Pitch Development Education & EvaluationClient / Project Team Coordination Job Descriptions Product Research & ImplementationContent Development Social Media EngagementCreative Briefs Influencer & Venue IdentificationTechnical Specifications Engagement PlanningInterface / Design Consultation Content DistributionAudio / Video Media Production Measurement & Influence AnalysisProject AwardsCramer “Crameronline”: 2004 MITX/MIMC AwardE3 “E3 Insider”: 2004 MITX/MIMC AwardComcast “Digital Den”: 2004 CTAM Mark AwardContinental Teves “Safely There”: 2003 MITX/MIMC AwardCotting School “Campus Tour”: 2002 MITX/MIMC AwardBankRI “CampusMate Card”: 2001 MITX/MIMC AwardCompaq “Presillionaire”: 2000 MITX/MIMC AwardDoug Winfield (917) 720-0916 @D2K