The Real Business of Virtual World

What is changing
about the market?
What is an
online game?
Agenda
How are
Business models
Evolving?
Trend & size of the market

We All Love Games!

The new social platform
Hang out
New Friends
Community
Dating

How big is the industry?

7
89%
Of Americans watch primetime TV
4%
Of Americans watch a movie in a theater
58%
Of Americans play some kind of a computer/videogame
Gaming is booming!
Source: 2006 Frank N. Magid Associates, Inc.

Web-based
0.5 million daily active players in 2010
Web-based and iPhone
9 million daily active players in 2009
Browser based Strategy Game
In April 2009, the Travian website is more popular than the World of Warcraft website (342 vs. 819 on Alexa)

Business Model
Virtual goods
Franchise sequels
Content patches
Online competitions
Subscriptions
Advertising

Business Model
Free 2 Play, Pay 4 Stuff
Micro-transaction: Pembayarandilakukanmenggunakan voucher fisikatau online payment untukmengakses premium item

In-Game Advertisement

12
Games are not a media category.
Games are played by everyone!
Source: Yankee Group, 2005
Source: Yankee Group, 2005

@ridirawan
ridho@mmorpg.co.id

The Real Business of Virtual World

by Ridho Irawan

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